SEO Ideas for B to B Website?
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Hi,
I am running SEO for a medium-sized B-to-B website. We sell cloud-based software to other businesses/organizations.
Our site currently consists of static product-related pages that already have been highly optimized (correct tags, rich content etc) and a blog that we updated regularly.
For 2012, I've been tasked with coming up with ideas to significantly increase SEO. Assuming no budget constrains, what are some other general content ideas / other strategies to increase SEO for a B-to-B website?
Some of my current ideas include: starting a keyword-targeted YouTube video series and acquiring more links. What are other tactics that could work for a b-to-b site?
Thanks!
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Here's a couple of thoughts...
Research the keywords for which you optimized your product pages. Discover what similar keyword phrases (longer tail) searchers are using, then develop content that contains those longer tail keyword phrases and is of interest to your potential clients.
Are you tracking the ranking of your B2B product pages? I'd recommend using SEOmoz research tools to track the ranking of these keywords, focusing on either your most important phrases or those you believe you can rank for most quickly, then link build for those terms, with good anchor text.
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For any business-related site, infographics are a great way to drive traffic and get high quality links without having to create a ton of unique content. You could use the same marketing approach as you would promoting your YouTube videos. When we've set up B to B websites in the past, we've also had a lot of luck creating widgets that link back to our site (like a widget helping users compare wireless provider coverage in their area based on data from all major providers).
You can also look for link exchanges with other businesses. You might promote some of their products (as long as they're not direct competitors) in exchange for them marketing some of yours.
Don't forget about guest posting and comments (especially with commentluv enabled blogs). If you're building for a brand name, it's easy to get links back to your site naturally using the website's name.
Mike
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Maybe a idea is to write content the same as you do for the youtube videos only type them out.
You good made some good tutorials. Can you give my a link of the site so i can take a look?
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