KW Targeted Domain Format For Local Biz
-
My brother owns a laundromat...Im putting together his site.....I am targetinga small geographic area obviously....
Which domain is more seo friendly for the kw north brunswick nj laundromat?
northbrunswicknjlaundromat.com
north-brunswick-nj-laundromat.com
northbrunswick-nj-laundromat.com
northbrunswicknj-laundromat.com
I doubt there is a huge difference between any of them and my first instict was to go with "northbrunswicknjlaundromat" but it seems it may be too wordy to not use hyphens. Do search engines care?
Thanks in advance for any and all help
Nolan
-
I think you've made a smart choice, Nolan! Thanks for letting me give you my feedback and good luck with the Local SEO. It should be fun doing this for your brother. If I can be of any further assistance, please just let me know.
Miriam
-
Thanks both Istvan and Miriam for the great input.
Miriam- you read my mind...I resolved the matter earlier today when I looked to see if there were any other north brunswick's in the U.S. and sure enough there is only one.....hence eliminating the need for NJ as you said.
Already purchased the domain northbrunswicklaundromat.com ...we came to the same conclusion. Awesome. Thanks again
-
Greetings, Nolan!
Thanks for coming to Q&A to ask your question. Definitely read the article Itsvan linked to. It's a super resource.
In my opinion, the hyphens are not optimal. As the aforementioned article states, hyphenated domain names can look somewhat spammy.
Here's something for you to consider: when I do a Google search for just 'north brunswick', Google immediately shows me a map of New Jersey. I am not finding any other North Brunswicks mentioned in the top 10 results of the SERPs. I wouldn't consider the mention of NJ in your URL necessary at all, given this point. Because of this, I would consider northbrunswicklaundromat.com to be a better choice than any you have listed.
24 characters puts this on the long side, but it's certainly optimized and at least it isn't hyphenated.
I was tempted to suggest nbrunswicklaundromat.com to cut out some of the letters, but a search for that is bringing up references to NEW Brunswick.
At any rate, I think the mention of New Jersey is unnecessary. The strength of the optimization of your website is going to count most in terms of displaying strong geographic data for the bots and human users. Google should have no problem understanding where you are.
Hope this helps, and do read that article!
Miriam
-
Hi Nolan,
This article might help you with choosing: http://www.seomoz.org/learn-seo/domain
Personally I would go for northbrunswick-nj-laundromat.com. This would be my choice.
Hope it helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdirectories and Domain Authority
Hello, A subdirectory consolidates domain authority vs a ccTLD approach. However, for example, if a domain has been well established in the UK i.e example.com, is that domains authority diluted if a subdirectory is created i.e example.com/es Will some of the link juice attained on www.example.com be shared throughout www.example.com/es and therefore initially impact search visibility for www.example.com? I understand it works both ways as well, as any links attained on www.example.com/es will benefit the example.com domain. Thanks
Technical SEO | | SEONOW1230 -
MOving from one page format to another
I have a page that I optimized for a valuable keyword (at least it is to me!) and it gets very good traffic. Problem is that the page needs to constantly updated with new "news" related to the topic area. I have developed a page-type that will have the same static content as the original page, but it will now automtaically index related content from the rest of the site so the "news" section stay fresh and up-to-date. I am now okay to do something like permanently redirect that page to the newly built one? I have also run the newly designed page through tests on Moz and it receives on receives an A-grade from the on-page optimization tool. I am just wanting to ensure I cover all bases, because I do not want to risk losing the top search result and all that valuable traffic.
Technical SEO | | kevgrand0 -
Domain Change -- Drop in Rank
So I had a client that recently decided to change their URL to make it more "searchable"/shorter. Since doing so, I have noticed a significant drop in rankings for a number of the keyword terms we were previously ranking for. Is there a way to push the links to the new URL or is the only solution to revert back to the old URL?
Technical SEO | | maxcarnage0 -
How should I set up a domain redirect
A client has 2 domains that he wants to use for the same site. At the moment one domain is just an abbreviation of the main domain (not sure why) as follows: www.mygreatpropertycompany.com
Technical SEO | | davidmaxwell
www.mgpc.com (just redirects to the above) He is complaining that when he searches for 'mpc' there are no results (at all) so I'm wondering what the best approach is.There is currently nothing on the main domain that refers to 'mgpc' in it's abbreviated sense - the only place it's being used is the company's email addresses (info@mgpc.com). The redirect is simply a html file in the root of www.mgpc.com as follows: Is there anything I can do to help him out? (this is one of those 'doing a friend a favour' tasks!) Thanks!0 -
Multiple domains on the same hosting
Hello, I have around 80 sites (different domains) which are on the same host. Everytime I look up the IP of these domains, it gives me the same IP. The sites are interlinked, all linking to the main domain. My question is: Does the off site link building have effect on the 80 sites?
Technical SEO | | Arianittt0 -
Questions about root domain setup
Hi There, I'm a recent addition to SEOmoz and over the past few weeks I've been trying to figure things out. This whole SEO process has been a bit of a brain burner but its slowly becoming a little more clearer. For awhile I noticed that I was unable to get Open Site Explorer to display information about my site. It mentioned that that there was not enough data for the URL. Too recent of a site, no links, etc. Eventually I changed the the URL to include "www." and it pulled up results. I also noticed that a few of my page warnings are because of duplicate page content. One page will be listed as http://enbphotos.com. The other will be listed as http://www.enbphotos.com. I guess I'm not sure what this all means and how to change it. I'm also not really sure what the terminology even is and something regarding root domain seemed appropriate but I'm not sure if it is accurate. Any help/suggestions/links would be appreciated! Thanks, Chris
Technical SEO | | enbphotos0 -
Domain Forwarding and SEO
I have looked around and only saw older and contradicting responses to this question but what effect does having a domain with VALUABLE-KEYWORD.com forward to MAINSITE.com or COMMON-MISSPELLING.com forward to MAINSITE.com in terms of SEO and is it considered spammy or looked down upon
Technical SEO | | treytt0 -
Local SEO Optimization
hi, Looks for advices,tips, links ressource to improve local seo optimisation in google places for domain "google. fr" as website business is in France ! Tks a lot in advance..
Technical SEO | | mozllo0