Data on Google Vs Bing, et al and changes to sites.
-
I am curious to know if anyone has any data that correlates site/page changes like content or Title Tag, H1, etc. and subsequent movement in rankings on Google and Bing and Yahoo?
The equation is for example: ABCSite.com/home-page/ makes a change to the H1 and H2 and one paragraph of content is changed. Over next 6 to 12 weeks changes in page rank for the 3 engines is tracked to see where it started and where it "stopped."
Obviously, there are more factors than individual algorithms in play here. An example of that would be that a significant number of sites will be indexed in Google by a dev and not in the others. We see this regularly. So, at least from a timing standpoint, different sites are entering/leaving the fray at different rates.
We are going to begin to track this but I would love to see any data already around or speak with anyone involved in such a study about what they found.
Thanks
-
Hi Robert.
There's this article posed by Rand in June 2010:
Google vs. Bing: Correlation Analysis of Ranking Elements
And later that month there was this:
Bing vs. Google: Prominence of Ranking Elements
Would be interesting to see how/if this has changed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Algo Updates
Hi I have noticed strange drops in our rankings, some last Monday 12th & some Sunday 18th - has anyone else experienced anything on these dates? I've seen talk of a possible algo update, but nothing concrete Thanks!
Algorithm Updates | | BeckyKey0 -
Same Meta description is being shown on Google?
Not sure why this is happening but when you this command into Google site:"mywebsite": + "key phrase" It brings up pages from my website which have the key phrase but I have noticed that Google is using the wrong meta description for all of them even though these pages all have their own unique meta description Does anyone know why this would be happening? Thanks
Algorithm Updates | | webguru20140 -
Is it stil a rule that Google will only index pages up to three tiers deep? Or has this changed?
I haven't looked into this in a while, it used to be that you didn't want to bury pages beyond three clicks from the main page. What is the rule now in order to have deep pages indexed?
Algorithm Updates | | seoessentials0 -
SEO having different effects for different sites
Hi, I hope this isn't a dumb question, but I was asked by a local company to have a look at their website and make any suggestions on how to strengthen and improve their rankings. After time spent researching their competitors, and analysing their own website I was able to determine that they are actually in a good position. The have a well structured site that follows the basic search rules, they add new relevant content regularly and are working on their social strategy. Most of their pages are rated A within Moz, and they spend a lot of time tweaking the site. When I presented this to them, they asked why there are sites that rank above them that don't seem to take as much care over their website. For example, one of their main competitors doesn't engage in any social networking, and rarely adds content to their site. I was just wondering if anyone could shed any light on why this happens? I appreciate there's probably no simple answer, but it would be great to hear some different input. Many thanks
Algorithm Updates | | dantemple880 -
Question about Google Algo Change on June 26
I have a client who's Google Organic visits dropped significantly on June 26th. I used a chart overlay called ChartIntelligence. It says that there was an SEOF update on 6/26/2013. Does anyone know what this update (or any other updates) would be? Also, where might I find additional info on this update. I did notice that Moz's algo change tracker listed a multi-week update on June 27, but I'm not sure where to find info on what types of things were impacted by this update. Any info would be helpful.
Algorithm Updates | | TopFloor0 -
Seperate Blog vs Blog in Site
Hello, When is it useful to have a blog as an external entity, versus a blog embedded in an ecommerce site. My thoughts lean towards making it part of the site to build new content, but I'm open to suggestions.
Algorithm Updates | | BobGW0 -
How do you block incoming links to your site?
With the new update to google focusing on link spam and multiple anchor text ? If you have incoming links that you would like to block or make no follow?
Algorithm Updates | | HelpingHandNetwork1 -
Google above the fold update
Hi everyone, Ever since the Jan 19th Google 'above the fold update' I have noticed some strange ranking changes in some of my sites. 1. rankings increased dramatically (not in top 50 to page 2) on Jan 19th for about 5 days then dropped out completely from the top 50. 2. our rankings then did the same thing again around Feb 2nd for about 5 -6 days then has bottomed out ever since. We do not have any ads on the site but our pages are dominated by images for most of the 'above the fold' section then followed by the content down the page. Any insight into this would be much appreciated. Cheers, Andrew
Algorithm Updates | | jay.raman0