Whats the exact different between broad match and exact match. thnx.
-
Hey,
On Keyword Difficulty Tool: pls explain, whats the exact different between broad match and exact match.
Thx.
Seb.
-
Its in respect to the data from the Google keywords tool api -
exact match - Allows your ad to show for searches that match the exact phrase exclusively
broad match
Allows your ad to show on similar phrases and relevant variationsmore info here:
http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Difficulty difference between Moz and SEM rush
i was checking keyword difficulty on moz for: cheap car hire london - and as per moz it's 37 | when i checked SEM rush i can see difficulty is 77% why is that different? I want to know which is more accurate to follow
Keyword Research | | ayadujaili0 -
How do you compare results using different tools?
We are looking at SEO as ways of promoting our online flip page travel magazine but its really difficult to distinguish the good from the bad and the downright ugly in terms of agencies to use. For example we are proposing to use an SEO agency who have come up with a long list of interesting keywords. The problem is that the degree of competitiveness which is listed alongside each keyword varies dramatically from the results I achieved by keying in the same keywords into the moz keyword tool. The agency says their results are achieved by using Google tools. Any advice on what to do would be really welcome. The website is www.eurotravelmag.com and the flip page magazine can be reached here: www.eurotravelmag.com/current Thanks David
Keyword Research | | davidgjacobs0 -
9600 exact searches position 3 but only 125 clicks????
Seeing something a little strange on one of my clients sites. They are position 3 in Google and the only result on the page Google Authorship installed on their site. Exact match terms in the UK via Keywords tool are 9600 yet they only get 125 clicks on average for the month. There rank has not changed in the last 3 months and they have had a solid position 3.
Keyword Research | | tempowebdesign0 -
Can using an exact sentence from your content as meta description hurt?
Hi Mozzers! I'm uploading some press releases and the first sentence makes a perfect meta description. Would using the exact same wording ever hurt my rankings? Thanks!
Keyword Research | | Travis-W0 -
Why do I get a vastly different keyword ranking on google using different browsers?
With Fire Fox I get a ranking of 3 for roof coating and get a page 6 with Chrome and IE. Not sure what is going on with that.
Keyword Research | | jimmyboy0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710 -
Google keyword tool [exact match]
Hey there, I'm trying to work out what my next big course to run will be. I want to know if my technique is a good gauge of popularity. I'm using Google's keyword tool specifically for New Zealand. I'm typing in a course topic e.g Photoshop Courses and looking at the exact match results to see if there might be a market for that course. Broad match seems to offer up a lot more numbers but seem a bit vague. Am i right to think 'After Effects Training' wouldn't be a popular course as it returns a (<10) local monthly result while 'Photoshop Courses' might be ok as it has a (46)? **I'd appreciate any insight. ** Dan
Keyword Research | | danielfromnz
- the Adobe Trainer0 -
Is it important to have exact keyword in your URL
I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts0