Which is more important - exact match on two pages with slightly similar content or completely unique content but no exact match?
-
I want to rank for two terms - one is the abbreviation and one is the actual phrase (think UX and user experience). Is it better to create two separate pages to benefit from the exact match keyword (given that the content is 51% unique) or should I work both the acronym and the phrase into one page?
If I made the two pages, I could get in a lot more longtail keywords, however it's my belief that I should make one really robust page to ensure all possible link equity and user signals aren't split. Is this a valid argument or does the power of exact match keywords override the need for user signals?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Importance of news headlines for their search rankings
Hi there, we're trying to determine how to best write headlines to make our articles more findable. We're a Theater content and ticketing site (theatermania.com) and we're about to publish an article describing outdoor Shakespeare in New York City. We've discussed a few headline options (we automatically use the headline as the page title, although we aren't married to this) below. Are any of these much more findable than the other? For example, are we shooting ourselves in the foot if we lead with "Fill your Summer...." in the first option? Fill Your Summer in the City With Free Outdoor Shakespeare Summer in the City With Free Outdoor Shakespeare Free Outdoor Shakespeare This Summer in the City
Keyword Research | | TheaterMania0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
Should I 'nofollow' the pages on my site I want to rank the highest??
I have a lot of pages on my site & I was wondering if I would be better off tagging the pages that are most important to me nofollow. Any suggestions would be wonderful. Thanks
Keyword Research | | Caseman0 -
Two spaces between keywords?
For seo purposes Looking to register a new double (keyword based) domain were popular domains are not available. Keyword difficulty rated for exact keyword is 49% For example, www.(name1)(name2).com (is not available) www.(name1)-(name2).com (is not available) (single space between keywords) What is the next best alternative? www.(name1)--(name2).com (Double space between keywords) www.(name2)(name1).com (reverse keywords with no spaces) www.(name1)s(name2)s.com (adding the letter s to the end of both keywords) or is there a better alternative)
Keyword Research | | peterds0 -
''furnace filter'' or ''furnaces filters'' Broad or Exact???
Those keywords are the one that will bring the most traffics. They are the one I should use, what will be your recommendations for bring more traffic to home page, using furnace filters or furnace filters? These are the results from Keytools Google: furnace filter (broad local search local): 12,100 furnace filter (exact mach local search) 390 furnace filters (broad local search): 5,400 furnace filters (exact mach local search): 880 After selecting one keyword, should I optimize one page for the other keyword? Thank you for your help. BigBlaze
Keyword Research | | BigBlaze2050