Google Adwords or Wordtracker?
-
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords.
Which of these should I trust more?
Do you suggest any other tool which is better than these both and is free or affordable?
-
Thanks for help.
The reason why I asked is that Google Adwords is behaving very awkwardly. A 'hight' competition keywords with a figure of 0.85 appears to be 'Medium' 0.26 when exported to CSV. I don't know which one to trust. I am not sure why the figure changes when exported to CSV. Quite strange.
Have you experienced anything like that? Can you offer a solution to that?
Also, you have already answered my next question. Why doing searches I should enable 'Exact match' and 'phrase match'. Yeah?
-
The ultimate question.... keyword tools. I have personally used all of them, and non of them are really very good at predicting volume. Google is too broad, keyword tools are not accurate. You should really only use a third party tool for getting keyword ideas.
I usually find that the top 3 keywords between the tools are generally the same, and you can get a feel for the ones that are the top.
There just isnt a good way to get very specific. Make sure that you are using the phrase or exact match option in the Google Adwords tool though for a more accurate number of searches.
The most accurate way sadly is to spend some money if you have it. Open up an adgroup on phrase match for your keywords and let it run, and you will get a real feel for the search volume by looking at impressions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Forcing Spelling Correction For A Name/Keyword
We work for a doctor who has a common name that she spells differently than the way most people spell it. So when you put it in Google Search, Google keeps trying to say "do you mean this spelling instead?" and it corrects it, but the name I'm putting in IS the correct spelling of the name. I'm worried this is going to affect how people will find her when they type in the correct spelling of her name in Google Search. Any solutions of how we can avoid this problem?
Keyword Research | | SEOhughesm0 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
Google Product Listing Ads and SEO
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
Keyword Research | | S.S.N0 -
How do you determine whether to pursue keywords suggested by Google Instant?
I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google. My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.
Keyword Research | | ProjectLabs0 -
What's the difference between broad and exact match in Google's keyword research tool?
The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad0 -
How long is the google sandbox these days?
Hello, We have a site that is in the google sandbox www.thewealthymind(dot)com How long is the sandbox these days?
Keyword Research | | BobGW0 -
Influencing which page google chooses as the authority for a certain keyword
I have spent the last year optimizing my site for a specific keyword that I believed would do well with respect to conversions. The good news is that my efforts have somewhat succeed. I am now ranking second for a pretty popular keyword, and this effort has definitely increased my traffic. The bad news is that the target page that shows up for the optimized keywords isn't really the authoritative page on my site for the given keywords. As a result, it is my belief that my bounce rate is increasing and my conversions are decreasing. To be more specific, let's say I have optimized my site for the keywords "cool widgets". On my site, I am referencing "cool widgets" in key areas such as title, meta keywords etc. I am referencing the above both on my homepage as well as the cool-widgets page. So, http://www.mysite.com and http://www.mysite.com both contain pretty heavy optimization for "cool widgets". When a user searches "cool widgets", google is displaying mysite.com - however, i'd like it to display mysite.com/cool-widgets like all my competitors. Is there any advice or light the community can shed on how I might go about correcting this issue? I don't think I want to de-optimize my home page, as I am afraid I might lose that position and not have it replaced with the more relevant target page. Any advice would be greatly appreciated. Thanks. Roy
Keyword Research | | royboy0 -
How does Google calculate local searches?
I'm wondering how Google calculates local search volume in the keywords tool without specifying a city or a region. Is it just an average of the different regions or states?
Keyword Research | | TRICORSystems0