Domain buying

[vijayvasu]

hello Mozzers - a bit shout out to all of you.

Question -

I have a 3  keyword,  and the domain is available - the only thing is it has a hyphen

example: black-book-covers.com

Is it worth getting this domain? There is a fair amount of traffic to this domain.

Thank you all - we love you,

Best,

Vijay

[webfeatseo]

As somebody who knows a bit about seo when I see a site ranking with a multi keyword hyphen domain I normally click the next result. Exact match hypen domains are usually made  by people who are trying to out rank their competitors and know that Google gives some weight for keywords in the domain.

There is buzz going around that less emphasis is going to be placed on domains like this in the future but who knows how long. Either way, in my opinion it looks spammy and unprofessional however you will probably have no problem ranking it

[RobertFisher]

Vjay, Happy to help.

[ConversionChamp]

check conversion-rate-experts.com. They are one of the most reputed companies out there and they rank for almost all terms related to conversion rate optimization. That should give you an idea that you should not worry too much about URL's

[vijayvasu]

Zank you Mosieur Fisher

[MSSTORAGE]

Hi Vijay

We've been dealing in domains for nearly 10 years now and we have never noticed a difference in the ranking ability.

For some reason the hyphenated domains do seem to have a lower resale value on the aftermarket but if you plan is to develop it rather than investment, i'd go for it.

All the best

[RobertFisher]

Vijay,

You will find two schools of thought here and rather than giving any reasons (more readable, versus Google doesn't like them, etc) for this, I will tell you that domains with hyphens are fine. We use them with client sites regularly and they rank just as well as those without.

Good Luck.