What keywords are called conversion keywords? how do you track them ?
-
I have tried more than 200 keywords to optimize Akshaya Patra website, but i am finding it difficult to analyzie the lead /convesrion keywords to rank our website at the top of search results.
How many keywords do you suggest for conversion , how do you utilize the keywords to ensure we are ahead of the competitors
We are a nonprofit organisation, HQ is in India, our main focus is to feed underprivieled children in India
website URL
-
Conversion keywords are defined by me as terms that lead to a person to a desired action. Be it sending an email, completing a form or calling. Once you have that defined, then you can work on improving the rankings for those terms.
Tracking them is simple if you have any kind of reporting tool - even Google analytics allows you to set some goals to watch to see how those terms perform.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
Most of the goal conversion in Google analytics showing under referral
Hi All, I have already asked this question twice here but issue is not resolved yet. http://moz.com/community/q/all-goal-conversion-in-google-analytics-showing-under-referral http://moz.com/community/q/some-goal-conversion-in-google-analytics-showing-under-referral In Google analytics most of the goal conversion in Google analytics showing under referral from payment gateway sites (Paypal.com & epdq.co.uk). I have applied all the possible solution that suggested by Moz community experts & Google Adwords support team but it is not resolved yet and it is really weird answer to give client that I have applied all possible solution and issue is still not solved. Lastly I am sharing Cross domain tracking code here that I have used on my site. Please check once and let me know if code is correct and If not correct please help me out to correct the code or suggest any other way to fix the issue Cross domain tracking code ======================= <script type="text/javascript">(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
Reporting & Analytics | | Alick300
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('require', 'linker');
ga('linker:autoLink', ['paypal.com', 'payments.epdq.co.uk'], false, true);
ga('create', 'UA-xxxxxx', 'auto', { 'allowLinker': true});
ga('require', 'displayfeatures');
ga('send', 'pageview');</script > I have hide the UID in above code. Thanks0 -
Event Tracking on GTM 2.0
I have created new account in google tag manager 2.0 Now can any body help me how to track event in GTM 2.0? Like example this is the site - flipkart(dot)com if you little bit scroll down then there is 3 tab ( pfa of snapshot) - 1) new arrivals 2) Men's Bestsellers 3) Women's Bestsellers. So i want to know that if anyone click on tabs or button given above then 1) what steps to do in tag manager then 2) what changes i have to update on my site and 3) where to check in google analytic on which tab visitor has clicked. Please tell me tracking and code for only above given 3 buttons. As on web i am very confused looking lots of post. Your inputs very valuable to me.......................bkmitesh thESmOe
Reporting & Analytics | | bkmitesh0 -
Why is my Domain Authority dropping from 52 to 46 but my Keyword ranking has never been higher?
At the start of August my Domain Authority was 52 but it has fallen to 46 over the course of 8 weeks. At first this was credited to the smaller index that SEOMOZ has taken and when this was certainly in line with our rivals results as well who all suffered a drop. When the index issue was fixed we did see an improvement, back up to 51 at the start of September, pretty much in line with all of our rivals. However our Domain Authority has dropped again and this time it is in complete isolation, none of our rivals have suffered anything like a 3 point drop. Our SEO has never been better with 65% of our keywords ranking in the top 3 and 86% ranking in the top 10. Im wondering what is causing this rapid drop in Domain Authority and what affect, if any, it was have on our future keyword rankings. Thanks, Emmet
Reporting & Analytics | | CertificationEU0 -
Subdomain GA Tracking??
Hi Mozzers I am tracking a web property www.example.com and we are launching a subdomain.example.com. Should the subdomain tracked on GA by creating a new profile or should it be on its own with a new GA property ID? Thanks for explaining how to do that setup 🙂 Ty
Reporting & Analytics | | Ideas-Money-Art0 -
Looking for a Drupal module to track conversions...
I don't use drupal very often, so I'm looking for some help. We manage two sites in drupal, and the way they are set up, it creates a new thank you page every time someone fills out a contact form. The thank you page displays the information that was entered, so I assume it is necessary to create a page to do this (this was set up before I came on board). What I'm trying to do is track conversions in analytics by thank you page, but because a different node is created for every page, it makes things really difficult. My guess is that there's some kind of module or shortcut that could make this easier. Do any of you know of something, or preferably, is there something you're using that you'd endorse? Thanks for your help. -Adam
Reporting & Analytics | | DeliaAssociates0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0 -
How do I track comparison shopping engine traffic with keywords?
I want to track comparison shopping engine traffic with keywords in Google Analytics. So, How can I get it done? I am using Google Analytics URL Builder to track traffic which are associated to comparison shopping engine. My product page URL load with following format when some one click on comparison shopping engine. Please, see format of product page URL Now, I have problem with tracking as follow. Please, see this Google Analytics traffic sources screen shot to know more. Comparison shopping engine traffic is going to track with other section and not indicate keyword. I want to track keyword which help me to understand more about my product feed performance. It will help me for better understanding regarding keywords which was searched by my customers to land on my website.
Reporting & Analytics | | CommercePundit0