Low Traffic, All Branded Keywords
-
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords.
The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her.
What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002.
I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall.
What say you all?
-
I don't necessarily have the answer for you but I can tell you that you ABSOLUTELY should NOT get into Site Optimization with MVT or A/B. You want to make sure that your tests reach statistical significance and to do this you need numbers. If her conversion rate is only 5-10% of all visitors then you can expect that only 10-20 people a month actually purchase a product. Even if she has 50% conversion rate you are only looking 100 conversions a month. That is fairly insubstantial ESPECIALLY when you are considering a MVT. At a very minimum when I am testing on a clients site I need to see 150+ conversions and even then I do not feel very comfortable in making a conclusion unless the lifts are enormous enough to extremely outweigh the interval/margin or error.
Links are going to help quite a bit as well as making sure that there are no big impediments to her site ranking well, hence a site audit. I would also strongly consider looking at some pretty interesting techniques in doing local to attract business. Does she have a B&M store as well? If so look at hosting a geocache. She might look at signing up with Help A Reporter Out (HARO) and trying to find some articles she could help out with. Try and think outside the box. Also just revisit a lot of the basics to validate that everything is done as well as it could be. But I highly recommend that until traffic picks up, you stay away from testing or at the very least MVT. You need confidence to choose a winner, statistical confidence.
-
Create link-baits on new web pages. Share/tweet/engage in Social Media. Search for ways to give her clients' additional value. Make new connections. Add her website to professional networks. Participate on gift basket forums. Participate on local forums. Announce new events there. Let her host a gift basket event. Start a YouTube channel and shoot 20 educational videos about gift baskets. Continue to create business listings. Use StumbleUpon. Check if her internal pages are optimized to A level. Cross-link the pages. Become the big fish in a small pond.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing for a specific keyword beyond on-page factors
Hello, I am trying to rank better for 'keyword X', a critical query that I'm outside the top 50 for, though we grade out at an A via Moz's on-page grader. One of our main competitors ranks #1 for this keyword, despite not using 'keyword X' once in their meta title, body content, or image tags. My assumption is that the volume and quality of backlinks to the competitor's site is driving their high ranking. If this is the case, how can I identify backlinking opportunities to compete better? Are there other factors I'm overlooking here? Thanks
Link Building | | Sorgod0 -
Links from highly relevant but low Domain Authority sites: Yes or No?
We're reaching out to companies that we have a business relationship with (past and present) to find out if they would be interested in linking to us.
Link Building | | Jeepster
All are obviously in the same industry so highly relevant. But some of the sites are low in Domain Authority (with scores of about 15-25).
Should we also ask these sites -- or avoid them?0 -
If i give a key word with a site . I want to know how many times that particular keyword repeated in that site ? Is there any tool for this ?
Any tool for finding a keyword or inbound links by crawling all links of a given website
Link Building | | inkrefuge1 -
Keyword Domain URL structure
Hello all, We have a domain with one of the primary keyword within the domain itself (audisite) and reading through some of the topics, having a keyword within the domain itself seems to be not as significant as we had assumed. We currently have a URL strucuture ( http://audisite.co.uk/new-audi/a4 ) which we were thinking of modifying to something like audisite.co.uk/a4 based on the premise that the 'audi' keyword is already in the domain itself. Also in terms of URL optimization, which of these will be the most effective URL (if the content is exactly the same). Or is my whole approach incorrect to URL optimization fundamentally incorrect? /a4 /new-audi-a4 /new/audi-a4 /new-audi/a4 /new/audi/a4 I will be very grateful for any advice/suggestions/pointers. Thank you very much for your time.
Link Building | | nirpan0 -
Bulk keywords is useful for website?
currently i saw a lot of website using tag or related function to add in bulk keyword to their site with unrelated keyword? will it useful? why they do like this? there have tons of keywords if you click in for e.g http://www.aliexpress.com/product.html there have tons of keywords if you click in Please give some suggestion if this way useful?
Link Building | | willy660 -
Article marketing, keyword research, traffic kaboom and you tube views?
Is article spinning and article marketing has its place in video marketing after Google Updates? which is the best Keyword research tool to buy? Is services like traffic kaboom is worth buying? Is buying youtube views is effective? Sorry for asking too many questions, but i can't resist.
Link Building | | Sajiali0 -
How do I measure keyword rank accurately? It looks different on different PCs
Does Google mess with my rank readings? They look different on different PCs and using different browsers. How do I get a true reading of rank of my clients keywords?
Link Building | | caroline19770 -
Keywords Ranking Secret?
When I searched "long dresses" in Google.com, and found the following page is ranked on top 10 http://www.shopstyle.com/browse?fts=long+summer+dresses But there is no back link pointing to this page, so why does this company manage to rank high for such a competitive keyword without link building? Any opinions?
Link Building | | Milanoocom0