Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Why Put an H1 Tag On A Product?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Why Put an H1 Tag On A Product?

    Intermediate & Advanced SEO
    5
    9
    6962
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AWCthreads
      AWCthreads last edited by

      Why would you put an H1 tag on a product name? I came across this in another forum and thought I'd float it here.

      1 Reply Last reply Reply Quote 0
      • AWCthreads
        AWCthreads @DRSearchEngOpt last edited by

        I use H1 tags on category pages. Typically, category pages have short tail keywords and could use some reinforcement.  I could use an H1 tag on product pages in the descripton area, but haven't found it necessary since its in the title and product names are typically long tail.

        I don't know how prevalent it is, but I've not heard of using an H1 tag on a product name. I'm not suggesting its wrong or would hurt anything. We rank well for products. I just don't use the practice myself and don't see the point in it.

        1 Reply Last reply Reply Quote -1
        • DRSearchEngOpt
          DRSearchEngOpt last edited by

          H1 tags do carry some weight in SEO and if that is something you want to rank for then I definitely see doing this.  You have the keyword used in the Title Tag with a concise description of the page and then utilizing the H1 tag as the product name reinforces the fact that this page is going to be highly relevant for that term.  Now the H1 tag is not as important as the title tag but is an indicator to the SE's that crawl the page and show relevancy.  What else would you consider making the H1 if you don't mind me asking.

          AWCthreads 1 Reply Last reply Reply Quote 1
          • AWCthreads
            AWCthreads @DenverKelly last edited by

            I understand they don't want to use the product name in an H1 tag in the product description, but rather on the product name at the top of the page. There's no problem with tagging it in the description, I just don't know why it would be done on the name itself when they have a title tag for that.

            Here's how they would set it up:

            Insert Product Name Here

            .

            1 Reply Last reply Reply Quote 0
            • DenverKelly
              DenverKelly last edited by

              I'm not sure I understand the downside of using an H1 tag on a product name, if the product name is the keyword phrase you're attempting to rank.

              AWCthreads 1 Reply Last reply Reply Quote 0
              • GCSMasone
                GCSMasone @AWCthreads last edited by

                The H1 title for a specific product page. A Product page would most likely have the product name as that is very relevant to the page. I think you misread the previous reply.

                1 Reply Last reply Reply Quote 0
                • GCSMasone
                  GCSMasone @AWCthreads last edited by

                  The H1 title for a specific product page. A Product page would most likely have the product name as that is very relevant to the page. I think you misread the previous reply.

                  1 Reply Last reply Reply Quote 0
                  • AWCthreads
                    AWCthreads @smstv last edited by

                    Thanks Tom. I've never heard of anyone putting an H1 tag on a product name and wouldn't do it myself.

                    So the only reason someone would put an H1 tag on a product name is because they are clueless, correct?

                    GCSMasone 2 Replies Last reply Reply Quote 0
                    • smstv
                      smstv last edited by

                      The title element of a web page is meant to be an accurate and concise description of a page's content. This element creates value in three specific areas (covered below) and is critical to both user experience and search engine optimization:

                      Relevancy

                      Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. The screen shot below comes from SEOmoz's survey of 37 influential thought leaders in the SEO industry on the search engine ranking factors. In that survey, 35 of the 37 participants said that keyword usage in the title tag was the most important place to use keywords to achieve high rankings.

                      http://www.seomoz.org/learn-seo/title-tag

                      Cheers!

                      AWCthreads 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • ColesNathan

                        Is it best practice to have a canonical tags on all pages

                        The website I'm working on has no canonical tags. There is duplicate content so rel=canonicals need adding to certain pages but is it best practice to have a tag on every page ?

                        Intermediate & Advanced SEO | | ColesNathan
                        0
                      • Cells4Life

                        Duplicate H1 on single page for mobile and desktop

                        I have a responsive site and whilst this works and is liked by google from a user perspective the pages could look better on mobile. I have a wordpress site and use the Divi Builder with elegant themes and have developed a separate page header for mobile that uses a manipulated background image and smaller H1 font size.  When crawling the site two H1s can be detected on the same page - they are exactly the same words and only one will show according to device.  However, I need to know if this will cause me a problem with google and SEO. As the mobile changes are not just font size but also adaptations to some visual elements it is not something I can simply alter in the CSS. Would appreciate some input as to whether this is a problem or not

                        Intermediate & Advanced SEO | | Cells4Life
                        0
                      • TT_Vakantiehuizen

                        Does a UTM tag influence the linkvalue?

                        Will Google value a link with a UTM tag the same as a clean link without a UTM tag? I should say that a UTM tag link is not a natural link so the linkvalue is zero. Anyone any idea how to look at this?

                        Intermediate & Advanced SEO | | TT_Vakantiehuizen
                        0
                      • Anthony1982

                        Headings H1, H2, H3

                        Hi I'm tidying up my site and had a few questions ref: use of headings. 1. My previous SEO company use to reduce the font size for headings, this seems a bit black hat to me ? Is this okay? For example heading text as font 6 and paragraph text as font 12. 2. If my key search term is 'driving lessons in London' and my second key search term is 'Driving Schools London', Is it better to have my H1 as: Driving Lessons London & H2 as: Driving Schools London OR H1: Quality Driving Lessons in London by driveJohnson's H2: How our driving school in London can help you: In my opinion the 2nd one reads better and i notice other companies doing it the second way, the first way i mentioned seems a bit old school and doesn't read well ? 3. Is it worth using H3 & H4 ? Can you use H2 more than once ? 4. Lastly could i have two key search terms within one heading, as long as the paragraph underneath is about the heading. For example: H1: Our driving school in London offers cheap driving lessons The two keywords search phrases here for me would be driving schools London and driving lessons london. If someone could get back to me, i would be very grateful.

                        Intermediate & Advanced SEO | | Anthony1982
                        0
                      • birchlore

                        Shopify Product Variants vs Separate Product Pages

                        Let's say I have 10 different models of hats, and each hat has 5 colors. I have two routes I could take: a) Make 50 separate product pages Pros: -Better usability for customer because they can shop for just masks of a specific color. We can sort our collections to only show our red hats. -Help SEO with specific kw title pages (red boston bruins hat vs boston bruins hat). Cons: -Duplicate Content: Hat model in one color will have almost identical description as the same hat in a different color (from a usability and consistency standpoint, we'd want to leave descriptions the same for identical products, switching out only the color) b) Have 10 products listed, each with 5 color variants Pros: -More elegant and organized -NO duplicate Content Cons: -Losing out on color specific search terms -Customer might look at our 'red hats' collection, but shopify will only show the 'default' image of the hat, which could be another color. That's not ideal for usability/conversions. Not sure which route to take. I'm sure other vendors must have faced this issue before. What are your thoughts?

                        Intermediate & Advanced SEO | | birchlore
                        0
                      • boxcarpress

                        Url structure for multiple search filters applied to products

                        We have a product catalog with several hundred similar products. Our list of products allows you apply filters to hone your search, so that in fact there are over 150,000 different individual searches you could come up with on this page. Some of these searches are relevant to our SEO strategy, but most are not. Right now (for the most part) we save the state of each search with the fragment of the URL, or in other words in a way that isn't indexed by the search engines. The URL (without hashes) ranks very well in Google for our one main keyword. At the moment, Google doesn't recognize the variety of content possible on this page. An example is: http://www.example.com/main-keyword.html#style=vintage&color=blue&season=spring We're moving towards a more indexable URL structure and one that could potentially save the state of all 150,000 searches in a way that Google could read. An example would be: http://www.example.com/main-keyword/vintage/blue/spring/ I worry, though, that giving so many options in our URL will confuse Google and make a lot of duplicate content. After all, we only have a few hundred products and inevitably many of the searches will look pretty similar. Also, I worry about losing ground on the main http://www.example.com/main-keyword.html page, when it's ranking so well at the moment. So I guess the questions are: Is there such a think as having URLs be too specific? Should we noindex or set rel=canonical on the pages whose keywords are nested too deep? Will our main keyword's page suffer when it has to share all the inbound links with these other, more specific searches?

                        Intermediate & Advanced SEO | | boxcarpress
                        0
                      • bonusjonathan

                        Accidently added a nofollow, noindex tag and then...

                        Hey guys, My first post here and ironically highlights a ridiculously stupid mistake! Ok, here's the deal... I started building links to one of my new page on a fairly good, old site (DA = >35). Before starting to build links, I added fresh new content, and while doing that, I accidentally added a "nofollow" and "noindex" tag to the page! Guess what, google DID de-index the page ! So the questions is (and YES, I did change the meta tags): Will google re-index the page with some good linking? Will it treat the page as a new, fresh page even though it was present for over a year? I had already started link building to that page, and now technically the links are pointing to a page that does not exist in the index, so once it does get re-indexed, will Google FLAG it as having too many links? Would I be ranking it as a new page? Will its previous ranking (for very few keywords) will come back? Thanks and Regards, Amod

                        Intermediate & Advanced SEO | | bonusjonathan
                        0
                      • Peter264

                        Should HTML Heading Tags ALWAYS be in Hierarchical Order?

                        The question is in the title: Should HTML Heading Tags ALWAYS be in Hierarchical Order? For example, using them in order: H1, H2, H3... etc. Or is it OK to have H2 tags before the main H1 tag on a page? - for example sidebar content with H2 headings before the main content H1 tag? Your thoughts are greatly appreciated.

                        Intermediate & Advanced SEO | | Peter264
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.