Free SEO tools appearing in SERPS for a site
-
Hi there,
I've just taken over a site and it doesn't have a huge amount of shelfspace on the SERPs for it's brand name. Looking at the results that are there are a lot of free SEO tools that are coming up. They haven't had an SEO before so it's not coming from their side.
There's such a lot of them I was wondering if anyone had come across this before - is it simply a competitor looking at the seo, could it be one of the seo analytics packages using free sites or is there anything else to be aware of.
I can start knocking the sites down the SERPs but just wondering if anyone has a good solution for this.
thanks
Shiv
-
This is a kind of hard one to figure out without any more hint of what things look like. If you're not able to share the URL in public Q&A (which I can certainly understand) and still want some advice, feel free to open a private Q&A question where you can share that type of information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
Do unindexed pages affect SEO?
Been looking at a couple of sites recently. I've seen that they contain a couple of 'default' pages from the build process. These pages aren't of any significance to the main site and as such aren't actually linked in anywhere.
Competitive Research | | Kal-SEO
I did a site:www.example.com search on google and as expected the pages aren't indexed. Could these page be have a negative affect on SEO in the future?
Even though they aren't indexed or linked in anywhere. I look forward to you responses...0 -
Why my site doesn't come on top even though search terms are very similar or exact?
For example, when I search in google for "Kookaburra Pro 600 wheelie kit bag", my site comes 9th on 1st page but 3rd link doesn't even match the exact key word rather it has few of the words. Can one of you expert please explain how it works? Thanks, CricMax
Competitive Research | | cricmax0 -
How to track seo campaign success fully?
Hi All, What are the best ways to track a seo campaign successfully, other or including Google Analytic?
Competitive Research | | ITRIX0 -
Local SEO questions
Been getting into Local SEO a bit but still not completely up to speed on a few things. Would appreciate any input by experienced local SEO's to any parts of this: Ill ask my broader questions within the context of an example. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. This client makes essentially medical form software which I dont get any local results for when I search for their keywords. But they do have a local focus as in they have an address in a city which is a target market. The client told me they are looking to target other markets nationally as well down the road. However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. This brings up a strange question in my mind though - if you need an address for a physical location for each city you want target...if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. Then it might justify having to buy some Regis office in a random location. I feel like this doesn't exist but maybe some of you have some ideas to direct me...
Competitive Research | | eastco0 -
Google serps for split keyword searches
A client has come to me with an issue with the marketing of their website. it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches. When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page. The site is poorly optmised at present with the page title limited to the name lovehugz. Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome. Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market. Any ideas of help would be greatly appreciated thanks
Competitive Research | | Bristolweb0 -
Explaination for very odd SERP
I am not sure this is the right place to ask that question, but I would really love to have a few explanation of why, all of a sudden, one of our competitors is starting to out rank us on very competitive terms/queries. Up until a few weeks ago, we were #1 on a lot of queries "job etudiant <city>". (job etudiant = job student in french). These keywords are considered competitive by SEOMoz (54% according to the ranking tool).</city> Very recently, a competing website started to systematically rank #1on each of these terms. What's really disturbing is that I don't see any obvious reason this competitor would rank above us (at least per SEOMoz's standards). For example, on "Job etudiant Paris", their page authority is 1 (ours is 43), the have 0 domain linkin root domains (vs. 6 for us), their domain authority is 46 (55 for us) and 144 domains linking to their domain (805 for us). I do not think we've been penalized in any way as our relative positions (compared to other websites) are unchanged. But I feel that this website is doing something obvious that we're missing. Can anyone tell us? I have performed a complete audit in the "ranking analysis" tool, and I'm happy to share more details if anyone wants them.
Competitive Research | | jgenesto0 -
Search shows site links, but not hyperlinked?
2 of our competitors on Google have site links show in their results which brings you to that specific page. In our listing we show up with the same results a few spots behind them with our site links visible showing very similar content, but are not actually hyper linked. Is there a way to fix the issue and let people actually be able to click on our site links instead of just reading them?
Competitive Research | | sknott0