Question on keyword rankings
-
Hi everyone
Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page.
Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search?
Thank you.
-
Good morning Cyrus
Thank you for taking the time and answering my question. I also read your article, very informative. Thank you for sharing however I do have a follow up question.
I completely understand what you mean when you say there is no longer anything such as rank but when I do a search on Google and we are number 1 or 2 for a specific keyword and SEOMOZ shows that we rank number 35 there is a big difference and was wondering what can attribute to the big difference. Is there something that SEOMOZ takes into effect that we can replicate when we do a Google search to achieve similar results?
The reason I ask is so that we can see what impacts the results and best optimize our website.
Thanks again for all your help, feedback and sharing of information.
-
This goes to show that there is no longer anything such as "rank"
Over the past couple of years it's gotten to the point that no two people ever see the same result, even unpersonalized, so we tend to think in terms of "average position"
The SEOmoz PRO platform takes great pains not only to
- Depersonalize results but also to
- Display non-localize results.
It's important to do both. The best way to estimate your rank is still to add &pws=0 to the end of your search query. To non-localize it, set your location (left hand side of Google's results page) to the county you reside in. For the US this would be "United States".
I wrote a post on this here: http://www.seomoz.org/blog/google-personalized-search
Regardless, hope this helps! Best of luck with your SEO.
-
Tried it but it's not compatible with the latest Firefox
Also not sure if you seen my response earlier but I tried a proxy IP from New York using Google.com and the results were different then what is posted on SEOMOZ. What do you think could be the issue there?
What location in the United States is SEOMOZ basing it's keyword ranking on and if that is different then Google own's ranking how can we truly optimize keywords without knowing how SEOMOZ results are different from Google's own results ?
If the results are truly different then is the only way to tell is to look up each keyword in Google and not in SEOMOZ?
-
As far as I know depending on where you are searching from google shows different results. So for example:
I run a search from the UK with Google.co.uk and my keyword comes up in position 4
I run the same search from the UK with Google.com and my keyword now appears in position 13
Obviously Google takes a lot into consideration when showing rankings but two things that come into play are your location running the search and the location of the server that hosts your site.
The best way to get the most accurate result is to run a search in Google as if you are in the country that you want the result for. So if you want to know the position of your keyword in Google.co.uk as if you are based in the UK do this.
There is a plugin for Google Chrome which allows you to select a country from a list and get back results as if you where in that country running the search:
http://www.redflymarketing.com/internet-marketing-tools/google-global/
Hope this helps
-
I just used a proxy site to make sure I am searching Google within the United States and we actually ranked number one for the keyword using Google search with a proxy server that has a New York IP address.
This is very weird results.
Marisa would be nice if a SEOMOZ team member would come and explain this to us so we can fully understand what the results are and how we can understand them to effectively utilize them.
-
Yeah, you know, I just looked at my campaign, and it has us ranked number 17 for a keyword when we're actually 11. So, maybe someone else can answer this! Now I'd like to know!
I do know that Google has different servers it uses in different parts of the country and depending on which one they are using at any given time, the SERPs can be different. But the fluctuation is usually only a couple of spaces--nothing like what we're experiencing.
-
Yes Tony I agree the results are still the same in private and non private browsing in terms of the results for a specific keyword on Google.
-
Hi Marisa,
Thanks for the reply but no joy I'm afraid. The SERPs are still the same.
-
Google is probably giving you personalized results. Make sure you are not logged in. Also, even if you're not, you may still be getting personalized results based on location and other factors. The only way to avoid this that I know of is in Firefox, go to Tools > Start Private Browsing and then do your search. Just make sure to go back and exit private browsing when you're done.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking stuck in neutral... Suggestions needed
Hi everyone. I wanted to make a post in hopes of getting some opinions on my next course of action when it comes to SEO. I have worked for my current company for 3 years and raised their keyword ranking from 39% to 55% (according to MOZ's keyword tracker). I did this mostly through improving on-page SEO for each keyword. I think the on-page SEO is as good as it can get? Just so you guys know there are 101 keywords they want to rank for nationally. We currently rank for 56. My current company has really starting to ask me more about the percentage we are at and they of course want it to grow (or show consistent growth) as time passes. Since May 2014 it seems to have fluctuated each week from 50% to 58%. Some other info: We are well known in our industry We post on social media almost every day We are at event trade shows We are a global company We have tons of ads in industry magazines etc. We have industry news sites write about us and link to us We are consistent with press releases (a few a month) With that being said, where should I go from here to get those number to grow? As I mentioned, my company is starting to look at these numbers more.
Keyword Research | | trumpfinc0 -
This page could be penalized as keyword stuffing?
Dear Mates, This sample page is http://goo.gl/kGljFX Title tag: Wondershare Video Converter Ultimate Coupon Code 30% - Buy Page Meta Desc: Wondershare Video Converter Ultimate Coupon Code 30%: Convert both Standard-Definition and High-Definition formats, super fast speed. H1: Wondershare Video Converter Ultimate Coupon Code H2: Wondershare Video Converter Ultimate Key Functions: H2: Wondershare Video Converter Ultimate Detailed Features: Could you take a look and let us an idea? Thank you Claudio
Keyword Research | | SharewarePros0 -
Keyword tracking over time
Hi is there a recommended amount of keywords that I should try and optimise for on my site?
Keyword Research | | Hardley1111 -
Semantic Keywords Research
Where is the best place or tool to research semantic keywords - any help would be greatly appreciated
Keyword Research | | Bossandy0 -
Google Adword Keyword Planner
Previously I always utilsed the Google Adword Keyword Tool to provide traffic estimations in order to assist with my keyword research. I have recently revised these levels of traffic using the new Keyword Planner. Local Traffic results are approximately have fallen approximately 85%, I have anaylsed this over approximately 50 results. I am aware that the new Keyword Planner does not have a local traffic column anymore so I have utilised the location filter. I have the same problem in all my campaigns, in two different countries, please can someone advise why this is and how I can collect accurate keyword data. Kind regards
Keyword Research | | Arkix0 -
Keyword Planner - search volume for keywords seems to be off. Anyone else experiencing this problem?
Using Keyword planner, I am seeing search volume results which to me look somewhat odd. Anyone else experiencing this? How is this different to the keyword tool used before?
Keyword Research | | seo12120 -
Accuracy of search volume for keyword planner v old keyword tool?
Hi there, I'm (logged into Google Adwords) and researching search volume for keywords but I'm seeing weird results. I know that the term "outage notification" had between 1000 and 5000 monthly global searches when I last looked (I know this because I add a search volume tag to the keywords I track ranking of via Moz). Yet, now when I check global search volume via keyword planner I'm seeing only 70 global searches per month (AND low competition which I know is not true). Is this perhaps because only the exact match is reported or is something else going on? Very frustrated as I have now lost faith in the keyword research process via Google keyword planner....not sure where to go from here!! Thanks very much
Keyword Research | | SnapComms1 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1