Homepage Content
-
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance.
Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue.
KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php
KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website.
The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important.
In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z.
Does it make sense or not?
-
Well KEYWORD Z is a very competitive keyword I do agree as well as is KEYWORD A. SEOmoz gives me an A grade for the On-Page optimization. It looks like some companies (at better position than us) purchased tons of links for KEYWORD Z but Google isn't doing anything about it...
-
I agree with Mozo. I would not do that redirect.
I would sharpen the optimization of the homepage for keyword z - but keep the rest of my business represented there.
I would also improve optimization of the keyword z page and create a few more pages of substantive content for keyword z then link to them from the keyword z page. I would want to look like a deep content source for keyword z.
I would then see where the homepage ranks. If it defeats the keyword z page I would build links to the homepage. If keyword z page ranks higher I would build links to it.
-
As Mozo said, I wouldn't try and sort this out by re-working the homepage.
Your homepage should really cover your overall proposition, who you/the business is and what it means to the world and cover the range of services you offer. As far as inbound traffic goes - your homepage will more than likely be the landing page for "branded" traffic. People searching for your business.
You then want to have landing pages, for each of your offerings. These are going to be targetted to particular keywords. You want these pages to be the most relevant pages for the search engines to return for searches about your chosen keywords. As a result, these pages are going to need to be very specifically about the topic. (Homepages tend to be more general)
Have you established why your keyword-z page is not ranking so highly? Is it a more competitive keyword or are there weaknesses about the page/content/link profile etc that you can address?
-
I would not recommend that.
The homepage is best left for short tail generic keywords, users go their who are unsure and still researching.
If you are actually making money from that keyword, rather optimise for that by creating a dedicated page that focuses on pulling the user through the purchasing cycle. I would 301 from I would 301 to xxxxxx.com/keyword-z to xxxxxx.com/keyword-z.
I found Google usually pics about 3-4 related phrases it will let you rank well for per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I be flagged for duplicate content by Google?
Hi Moz community, Had a question regarding duplicate content that I can't seem to find the answer to on Google. My agency is working on a large number of franchisee websites (over 40) for one client, a print franchise, that wants a refresh of new copy and SEO. Each print shop has their own 'microsite', though all services and products are the same, the only difference being the location. Each microsite has its own unique domain. To avoid writing the same content over and over in 40+ variations, would all the websites be flagged by Google for duplicate content if we were to use the same base copy, with the only changes being to the store locations (i.e. where we mention Toronto print shop on one site may change to Kelowna print shop on another)? Since the print franchise owns all the domains, I'm wondering if that would be a problem since the sites aren't really competing with one another. Any input would be greatly appreciated. Thanks again!
Intermediate & Advanced SEO | | EdenPrez0 -
Homepage has canonical tag pointing to innerpage
Hi, I'm stuck! This e-commerce site which I'm currently working on has an unusual problem. So the homepage has a canonical tag pointing to one of its category pages. Is this okay SEO-wise? Based on what I understand, the homepage is the most important page in a site. And if there is a mirror duplication, it would be better to canonicalise the inner page to the homepage rather than in reverse. Looking forward to getting some answers. Cheers!
Intermediate & Advanced SEO | | nerdieb0 -
Big problem with duplicate page content
Hello! I am a beginner SEO specialist and a have a problem with duplicate pages content. The site I'm working on is an online shop made with Prestashop. The moz crawl report shows me that I have over 4000 duplicate page content. Two weeks ago I had 1400. The majority of links that show duplicate content looks like bellow:
Intermediate & Advanced SEO | | ana_g
http://www.sitename.com/category-name/filter1
http://www.sitename.com/category-name/filter1/filter2 Firstly, I thought that the filtres don't work. But, when I browse the site and I test it, I see that the filters are working and generate links like bellow:
http://www.sitename.com/category-name#/filter1
http://www.sitename.com/category-name#/filter1/filter2 The links without the # do not work; it messes up with the filters.
Why are the pages indexed without the #, thus generating me duplicate content?
How can I fix the issues?
Thank you very much!0 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Duplicate blog content and NOINDEX
Suppose the "Home" page of your blog at www.example.com/domain/ displays your 10 most recent posts. Each post has its own permalink page (where you have comments/discussion, etc.). This obviously means that the last 10 posts show up as duplicates on your site. Is it good practice to use NOINDEX, FOLLOW on the blog root page (blog/) so that only one copy gets indexed? Thanks, Akira
Intermediate & Advanced SEO | | ahirai0 -
What to do when unique content is out of the question?
SEO companies/people are always stating that unique, quality content is one of the best things for SEO... But what happens when you can't do that? I've got a movie trailer blog and of late a lot of movie agencies are now asking us to use the text description they give us along with the movie trailer. This means that some pages are going to have NO unique content. What do you do in a situation like this?
Intermediate & Advanced SEO | | RichardTaylor0 -
What is a good content for google?
When we start to study SEO and how google see our webpage, one important point is to have good content. But, for beginners like me, we get lost on this. Is not so black and white: what for you is a good content? the text amount matters? there is any trick that all good content websites need to have?
Intermediate & Advanced SEO | | Naghirniac0 -
301 redirect for duplicate content
Hey, I have just started working on a site which is a video based city guide, with promotional videos for restaurants, bars, activities,etc. The first thing that I have noticed is that every video on the site has two possible urls:- http://www.domain.com/venue.php?url=rosemarino
Intermediate & Advanced SEO | | AdeLewis
http://www.domain.com/venue/rosemarino I know that I can write a .htaccess line to redirect one to the other:- redirect 301 /venue.php?url=rosemarino http://www.domain.com/venue/rosemarino but this would involve creating a .htaccess line for every video on the site and new videos that get added may get missed. Does anyone know a way of creating a rule to rewrite these urls? Any help would be most gratefully received. Thanks. Ade.0