Manage Ranking for " Out of Stock" pages
-
Hi,
I own an e-commerce marketplace where the products are sold by 3rd party sellers and purchased by end users.
My problem is that whenever a new product is added the search engine crawls the website and it ranks the new page on 4th page. when I start optimizing it to gain better rankings in search engines the product goes out of stock and the rankings drop to below 100.
To counter that I started showing other related products on the "Out of Stock" pages but even then the rankings are dropping.
Can someone help me with this problem?
-
Hi EssEEmily and Loren,
Thanks for answering the question.
I have attached a snapshot of the page which shows up when a product goes out of stock. There is relevant information which is shown on the webpage and good amount of content as well. we also show related searches for that product so that there is valuable content and user interactivity present on the webpage but the rankings go down as soon as it goes out of stock.
i hope this image give more details on the page which shows up for you to answer.
Thanks.
-
I agree with Loren. We need more information, as I've never heard of a product page dropping quickly out of the rankings because of an "out of stock" message.
Perhaps the issue is more on the logistical side. Is there a way to make sure the product stays in stock? Or perhaps a preorder/backorder option in case a searcher wants to order the item anyway?
-
I have two thoughts:
- What steps could occur to better optimize a page as soon as it is added? Is there a better process flow so that you could start on page 2 or 1, rather than start at 4 and move up? I'd think about optimizing earlier, if possible.
- Out of stock. What about spending some time to find additional third party, reputable suppliers for the same product? If multiple suppliers have sufficient quantities, perhaps the life of your page (and profits) continues longer?
Why do you think an optimized page with a good SERP drops quickly simply when there is "no stock?" Telling the community a bit more about the evidence you see before and after the drop may help generate responses.
Good luck to you!
-
As far as I understand your question, I would recommend automatically redirect these pages to those that still have related products in stock. Keep in mind, this is just one of possible solutions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Discrepancy in keyword ranking from webmasters and actual ranking.
I have been tracking ranks of some keywords important to my business since the last 2 months. Recently I have observed that, for one of my keywords, google webmasters is giving the avg position as 8 but when i search in google it comes in the 6th page. I know that webmasters tools gives the average position but i do not think there will be such big difference in the ranks. Please help.Thanks.
Intermediate & Advanced SEO | | seomoz12320 -
Ranking Page - Category vs. Blog Post - What is best for CTR?
Hi, I am not sure wether I shall rank with a category page, or create a new post. Let me explain... If I google for 'Basic SEO' I see an article from Rand with Authorship markup. That's cool so I can go straight to this result because I know there might be some good insight. BUT: 'Basic SEO' is also an category at MOZ an it is not ranking. On the other hand, if I google for 'advanced SEO' then the MOZ category for 'advanced SEO' is ranking. But there is no authorship image, so users are much less likely to click on that result. Now, I want to rank for a very important keyword for me (content keyword, not transactional). Therefor, I have a category called 'yoga exercises'. But shall I rather create an post about them only to increase CTR due to Google Authorship? I read in Google guidelines that Authorship on homepage an category pages are not appreciated. Hope you have some insights that can help me out.
Intermediate & Advanced SEO | | soralsokal0 -
Google is ranking the wrong page and I don't know why?
I have an E-Commerce store and to make things easy, let's say I am selling shoes. There is: Category named 'Shoes' and 3 products 'Sport shoes', 'Hiking shoes' and 'Dancing shoes' My problem: For the keyword 'Shoes' Google is showing the product result 'Sport shoes'. This makes no sense from user perspective. (It's like searching for 'iPhone' and getting a result for 'iPhone 4s' instead of a general overview.) Now what are the specifics of my category page (Which I want Google to rank): It has more external links with higher quality It has more internal links It has much higher page authority It has useful text to guide the user for the keyword It is a category instead of a product All this given, I just don't know how I can signal Google that this page makes sense to show in SERPs? Hope you can help with this!
Intermediate & Advanced SEO | | soralsokal0 -
Optimized pages ranking lower than homepage with keywords
Ok, I know this question has been out there before, but i don't know how fo search for it specifically enough. I have several keywords that rank higher on my home page. As you know MOZ assigns keywords to whichever page on your site popping up in search first. So even though i have A-grade optimized pages for a particular keyword, that page may not pop up BEFORE the homepage for instance, on searches. In many cases, the homepage is grade "F" for a particular keyword, yet its pulling up first for most of my keywords. I know that my homepage has more rank because it gets the most visits and i'm sure we can't really optimize the homepage for EVERY keyword. What is the best thing to do in this situation? Do i just need to wait for my optimized page to catch up in rank, or is there a trick to optimizing homepage to ALL key words at grade "A" level? Do i need to keep back-linking to my optimized page directly to get the juice up? I created all these great optimized pages for specific keywords, but my homepage which shows "F" grade is the one pulling up 4th or 5th on searches Help??
Intermediate & Advanced SEO | | DrMcCoy0 -
Will using my Homepage as a KW target improve my Inner page Ranking?
Hello your help please! I have 2 KWs that i have targeted Inner pages for and they have got them to page 2 in SERPs, but now its getting difficult to move them up to page 1. Will targeting the home page with a higher authority, for the same terms, help or hinder the inner pages current position? Many Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
The same "About" page on multiple WordPress microsites
Hello there, I have over 10 WordPress websites that all have the same "About" page because the same company. I have concerns that this will adversely affect my sites and i'm looking for the best way to deal with this. I was either going to remove the "About" page with Google Webmaster Tools and robots.txt or use the canonical meta tag on that page. Any thoughts?
Intermediate & Advanced SEO | | SpaMedica0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0 -
How to Optimize Product Page for Better Ranking in Google?
Today, I was searching for product page SEO on Google for better optimization of product pages and category level pages. I want to introduce about my website structure. Root category: http://www.vistastores.com/outdoor Sub category: http://www.vistastores.com/outdoor-umbrellas End level category: http://www.vistastores.com/patio-umbrellas Product page: http://www.vistastores.com/patio-umbrellas-california-umbrella-slpt758-f13-red.html I'm doing link building for sub category & end level category page. But, I'm not able to do inbound marketing for product level URLs due to resource problem. But, I have checked that... There are many competitors who are rank well with long trail keyword... I'm selling same product but not ranking well... What is reason behind it? I don't know... Just look at Olefin Red Patio Umbrella search result. I want to rank in top 3 with this kind of long trail keywords... I have made study of following video and article. http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday http://www.distilled.net/blog/seo/in-search-of-the-perfect-seo-product-page/ I have done all things which were described by them... But, I'm still waiting for good ranking...
Intermediate & Advanced SEO | | CommercePundit0