Long URLs
-
Many URLs of my site are long due to long navigation paths. Here is an example: http://tinyurl.com/6qc4syb. My question is, if I shorten the urls (which I probably should do), does it matter that they no longer follow the navigation path?
-
Glad to help. I wouldn't go redesigning the entire site just for this, but for future sites I'd consider making the Education Center section have a /education/ folder, and other URL structure changes that embrace brevity whenever possible. SEOmoz Q&A for example, is http://www.seomoz.org/q/ and still delivers a good user experience (so would /q-a/ or /qa/ )
-
Thanks, Kane. That's what I thought but I wanted to get some other viewpoints.
-
Shouldn't be an issue - in the example you gave, removing /estate-planning from the middle would still make sense because it's under the /education-center/ subfolder. I think this works both for users and for search engines - after the 1st or 2nd subfolder level I personally stop the hierarchy in the URL in most of my sites. You have breadcrumbs in place, which is going to be much more beneficial for users than having full URLs in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long-tail with few searches vs. Generic with many
Our business is a contract packager/manufacturer of products sold to very prominent brands who sell through retail. For example, we make the sunscreen under a brand’s name, which you might then find on the shelf in Target or CVS. As I’ve optimized our pages, I’ve attempted to go long-tail, which has been simply to add “…contract packaging” or a variation after the particular product. So, instead of trying to compete in “sunscreen”, which would pit me against big-box distributors and prominent brands and sellers of sunscreen, I’ve optimized for “sunscreen manufacturers.” “Sunscreen” has 31K – 72K searches, with an 81 Difficulty and 67 Potential. “Sunscreen manufacturers” has a low 13 Difficulty and a decent 54 Potential, but only 51 – 100 searches. Some of my terms have only 0 – 10 searches, but I’ve been thinking that it’s better to compete for fewer but more qualified / buyer-intent searches and have generally lower Difficulty. Can you please tell me if this is a smart strategy, or if I should instead try to compete in higher-volume terms but much greater Difficulty? Thanks a lot for everyone's help.
On-Page Optimization | | Beau_W0 -
Should I redirect mobile traffic to a different url? Will it hurt SEO?
I'm working on a site that has lots of great content and ranks well but essentially the money is generated by affiliate links. I don't have a mobile version of the site but the company I'm affiliated with does offer a mobile redirect to their domain. Will redirecting mobile traffic to a different url hurt my SEO? I think the user will get a better experience by landing on a mobile page but I don't know if google will see it like that. Any thoughts?
On-Page Optimization | | SamCUK0 -
Properly changing title, URL and content for new keywords without harming other rankings.
Hello - We are looking to try to bring up some keywords in the SERPs that we are currently ranking fairly low for. We sell Christening clothing for children and people will use both Christening and Baptism to search for the same thing. We currently rank very high for Christening (#1 on Google for certain combinations) but we are fairly low on Baptism.
On-Page Optimization | | BabyBeauBelle
I am trying to figure out the best way to start getting Baptism up by changing some title, URL and content pages to include more Baptism keywords. My concern is messing with the existing because we rank so well for Christening. Since we are ecommerce we can vary this quite a bit on our products, but again I'm nervous to do so fearing changing the wrong things, too many products etc and in the process of trying to raise one set of keywords (baptism) we harm the other set (christening).
Any advice would be appreciated!0 -
URL contain special character
Hello, I am using URLs which contain special character such as ', ". I found in the Google Webmaster Tool report errors related URL contain ' character. Google have indexed partial URL from beginning to ' character and cut off the rest of URL. For example: I submitted URL www.example.com/vietnam-visa-corp'-test-page.html, then google report error NOT FOUND for URL www.example.com/vietnam-visa-corp I don't know why and how to fix it? Please help! Thanks,
On-Page Optimization | | JohnHuynh1 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Can bad text URLs hurt pages?
If you have some pages that contain plain text URLs (not anchored links) that used to be good URLs, but are now bad, either because the website shut down or because it has been acquired by someone else and is now parked (or worse) - are those URLs enough to cause quality problems? For example: This information was brought to you by Waymaker http://www.waymaker.net These aren't the only ones. And yes, I know I should fix them, but there are probably 10,000 pages like it. I will fix them, but its not something I can do in a few minutes. (this one is easy to fix programmatically, but others are a lot more complex) So my question is: do you have actual experience that these are bad enough to cause ranking problems (making them low quality)
On-Page Optimization | | loopyal0 -
What URL Should I use in Google Place Page?
Alright, I have a client that has 1 website and 14 locations. We want to create place pages for each of their locations but my question is which URL should I put in the place page and why? I can put in the root domain into each place page, or should I put in the URL that lands on the actual location on the root. example: domain.com/location1 Thanks!
On-Page Optimization | | tcseopro0 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1