Should I redirect mobile traffic to a different url? Will it hurt SEO?
-
I'm working on a site that has lots of great content and ranks well but essentially the money is generated by affiliate links. I don't have a mobile version of the site but the company I'm affiliated with does offer a mobile redirect to their domain. Will redirecting mobile traffic to a different url hurt my SEO? I think the user will get a better experience by landing on a mobile page but I don't know if google will see it like that.
Any thoughts?
-
Hi Samuel,
I understand why it makes sense from a user experience perspective, although I'd be a little concerned that it would be a bit weird, especially if the domains are branded differently.
I'd probably start by avoiding an automatic redirect. The simplest option is probably to include a prominent CTA on the desktop version that says 'view mobile version at www.otherdomain.com'. If you want to get a bit fancier, you could display a message when a mobile user agent is detected, saying something like 'it looks like you're on a mobile device. Would you like to view a mobile-friendly version of this page?'. If you do this, make sure that
- a) the page is still accessible to a crawler with a mobile user agent (in other words, don't require input from the mobile user in order to view the desktop version, just include it as an option)
- b) use a cookie to avoid asking your mobile users to answer the question again every time they visit.
If you really want to do the redirect, start by testing on just a couple pages to check for any negative impact before rolling it out further.
-
I don't think you will have any problem. It won't be a doorway page or something like that because you are not deceiving the users, you are actually showing them the information they are requesting in the best possible way.
-
Thanks for your reply. I makes sense to me to have users land on a mobile page but just to clarify I'd be redirecting mobile traffic to a completely different domain not just a different URL. Will that be a problem?
-
Hi Samuel,
Google won't penalize you in any way if you redirect mobile users to another URL. Here you can find Google's Recommendations for building smartphone-optimized websites.
The best way to go for them is building a responsive design, but as you can see, Google encourages mobile redirections too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects
I am in the process of truncating many of the URLs using a plugin installed on Wordpress. The question is does google penalize or have issues with too many 301 redirects on your site. I have many many products I want to do this with. I thought I read somewhere that 301 redirects should be held to a minimum. Would appreciate any assistance
On-Page Optimization | | xinar0 -
More important SEO
Hello, I was wondering where my time is most valuable. I have a linking tree as follows: Main Site > Product > Specific Product Is the Product page more important to add SEO or is the end deep linked page "specific product" more important? I'm ready to hear the answers of whatever gives a better customer experience and both... Thanks!
On-Page Optimization | | DiscGolfShopping0 -
Should old pages that have being 301 redirected but have no/mimimal traffic be deleted?
In other words, I have pages from years ago that are redirected but how can I tell if traffic still flows through them? And if there is no or minimal traffic should the 301 be deleted? Linck
On-Page Optimization | | LinckB0 -
Category pages - SEO or deindex?
What is the best thing to do with category pages? Should I deindex them or use SEO on them? I use the Thesis theme and the Wordpress SEO plugin. I am just not sure what to do with category pages. Also will they create duplicate content?
On-Page Optimization | | dealblogger0 -
Mixing hyphens and underscores in a url
Hello. I am working on a site that was built with underscores in the urls, but only in the page names, not in the subdirectories. All the subdirectories have one-word names. So a typical url is "example.com/sub1/sub2/page_name." We would like to change the name of one of the subdirectories to a name that would be very useful for SEO, but this new name is a hyphenated word, let's call it "new-sub." If we changed "sub2" to "new-sub" then our url would have a mix of underscores and hyphens: example.com/sub1/new-sub/page_name. But if I used "new_sub" instead, google would read the words as connected with an underscore, instead of reading the subdirectory as a hyphenated word, which would be less useful for SEO. It seems like it might be a problem to have a hyphen in a subdirectory and underscores in the page names. But I want the SEO value of the hyphenated word. Any recommendations? Thank you!
On-Page Optimization | | nyc-seo0 -
Hierarchy and consistency in ecommerce URLs
One of the first things I remember reading about SEO and URLs, a long time ago, is that keywords are important, and hierarchy is important, for search engines and for users. Hierarchy in URLs would give the search engines an idea of the structure of the site, and users would be able to edit the URLs to continue navigating. I'm wondering about URLs, hierarchy and usability lately, since I've seen that ASOS uses a new URL structure on their site. At first glance, I thought it was brilliant, so I would like to get all of your opinions as well. For those of you that haven't seen the URLs: for categories, ASOS uses a structure as you would expect it, but for products they don't insert the category in the URL. Instead they insert the brand name as the first part of the URL, followed by the product title. Some examples: Category:
On-Page Optimization | | DocdataCommerce
www.asos.com/women/dresses/... Product:
www.asos.com/french-connection/french-connection-tie-waist-pocket-stripe-dress/... I can see the importance of brand name for a site like ASOS, and like how they stressed this by inserting not the category but the brand for products. I don't know how much ASOS still relies on organic non-ASOS related keyword traffic, but still. Now, for hierarchy, I guess a good internal linking structure will tell the search engines about the hierarchy of a site as well, right? So perhaps hierarchy in the URL isn't that important? Perhaps something like this would be just as good as anything, given a good internal link structure? www.onlinestore.com/category/
www.onlinestore.com/subcategory/
www.onlinestore.com/brand/product-title/ Now, I understand that if you use this structure, you wouldn't be able to have men/shirts and women/shirts, but let's say that you don't have subcategories that use the same names. In this case, how important is hierarchy? And, what do you think about this URL structure for an ecommerce site for which brands are important?0 -
Replacing "_" with "-" in url, results in new url?
We ran SEOmoz's "On-Page Optimization" tool on a url which contains the character "_". According to the tool: "Characters which are less commonly used in URLs may cause problems with accessibility, interpretation and ranking in search engines. It is considered a best practice to stick to standard URL structures to avoid potential problems." "Rewrite the URL to contain only standard characters." Therefore we will rewrite the url, replacing "_" with "-". Will search engines consider the "-" url a different one? Do we need to 301 the old url to the new one? Thanks for your help!
On-Page Optimization | | gerardoH0