Short Description, How Short?
-
I made a few changes in my site to show the products listing in List format instead of grid format, in format mode it was only showing the name, but in list mode it also shows a short description that I think should be benefical for SEO because it might require words related to the product itself.
The question is, how long is too much?
Please see example here
-
There's no obligation ... meta description is used in SERP as a link description, so it's better to have good, engaging ant attracting description - it will increase conversion from natural search (CTR).
So in the end it's worth to spend a while to create good, magnetic descriptions and in my opinion if you create such a text it can be used in both places. Remember to add a keyword to your meta description
-
short description and meta description should be the same?
-
Hi,
As I see your product short description is the not the same as meta description tag. Meta description is creating from "Product description" (product page).
For meta description rule is 140 characters not more than 160 - 170.
Usually people don't read a lot (sometimes nothing) they browse. So for your short description you should use general marketing rule - short, product features do not sell, values for the client are good for sells.
In my opinion your short description on http://www.theprinterdepo.com/canon-imageclass-lbp6000-new-discount-inside is good. Maybe you can modify a little bit e.g.:
"The best for any small business or home office user looking for quality laser output. Very quick first print and next 19 pages per minute! Excellent quality, easy to use, cheap exploitation."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site's meta description is not being shown in Google Search results. Instead our privacy policy is getting indexed.
We re-launched our new site and put in the re-directs. Our site is https://www.fico.com/en. When I search for "fico" in Google. I see the privacy policy getting indexed as meta descriptions instead of our actual meta description. I have edited the meta description, requested Google to re-index our site. Not sure what to do next? Thanks for your advise.
Technical SEO | | gosheen0 -
How To Change Descriptions On Category Page 2 / 3 etc
I have a quick question that I hope someone might be able to help me with. On a wordpress website I have a lot of posts in each category. My problem is there are now several category pages. ie: https://www.mywebsite.com/category/cat-name/ https://www.mywebsite.com/category/cat-name/page2 https://www.mywebsite.com/category/cat-name/page3 The problem is on the category page I can set page title / description etc. But the problem is I cant do that on page2 / page 3 etc. Does anyone know how I can change the titles and decriptions etc on those pages. Thanks
Technical SEO | | DaleZon0 -
Wrong Hotel Amenity Being Pulled Into Meta Description
Hey Mozzers, Have a quick question for you hospitality folks. We have a hotel property that has amenities being pulled into the meta description that aren't correct. We do have a custom meta description in the CMS but it is only pulling a portion of our meta description and is then including what appears to be a dynamic list of hotel amenities: "free covered parking; full service catering; complimentary airport shuttle". The airport shuttle is no longer free and the property is charging a small fee. All copy on the page (and across the site) has been updated to reflect this change. My main questions are: 1.) Are these amenities just pulled by Google? Do we have any control over this? 2.) Is there anything we can do to correct this error? Or do we just need to wait for it to hopefully update automatically? Thanks for the help!
Technical SEO | | mbochic0 -
Is there a way to index important pages manually or to make sure a certain page will get indexed in a short period of time??
Hi There! The problem I'm having is that certain pages are waiting already three months to be indexed. They even have several backlinks. Is it normal to have to wait more than three months before these pages get an indexation? Is there anything i can do to make sure these page will get an indexation soon? Greetings Bob
Technical SEO | | rijwielcashencarry0400 -
Different meta descriptions for same page
Hi Depending what terms I put into Google I am seeing a different meta description for exactly the same page. I have checked Umbraco CMS and everything seems in working order. Is there a reason this would be happening? Anyone else had trouble like this?
Technical SEO | | TheZenAgency0 -
Are descriptions in Social Media Accounts seen as Duplicate Content bt SE?
Hello, I was wondering: If someone (like me) has same or very similar description for all social accounts (eg google plus, linkedin, etc also considering less famous or more specific accounts) profiles, will it be considered as duplicate content by search engines? And what if the content and description will be similar also to the one in the website? Will this be duplicate for the website? Thank you!
Technical SEO | | socialengaged
Eugenio0 -
What can I do about missing Meta Description for category pagest etc.?
On all my campaigns I'm returning high levels of 'Missing Meta Description Tags'. The problem with fixing this is they're all for category, tag and author pages. Is there a way to add a meta description to these pages (there are hundreds) or will it not really have any ranking effect?
Technical SEO | | SiliconBeachTraining0 -
Long tail keywords and duplicate content (product description)
Hi <acronym title="Search Engine Optimization">SEO</acronym> pro's, how are you doing these days? Hope everything is fine... Let's get down to business: I've got a little question about ecommerce sites with duplicate content (product descriptions). I'm already ranking top #1 for exact keyword matche's (did a lot of backlink work with exact keyword). That's fine. The question is: long tail keywords still getting lower results than the competitors, because they published the content first. How to beat them? What I need to do/work to outrank competitors on long tail keywords? (I really need this because almost keywords/products from my niche only have 10% of exact search's). Hope someone can give me a word of light on this! Thanks!
Technical SEO | | azaiats20