Site dropped rankings when changing host from US to Spain
-
My site was ranked very well in the UK & US for multiple keywords but we changed hosting from the US to Spain and since then the rankings in the US & UK have dropped between 5 to 35 positions on all keywords and are showing no signs of returning 3 weeks later.
What can be causing this?
The site was down for about 3 to 5 hours a few days before we transferred hosting (this is why we changed hosting due to the previous hosting being down too often).
It does seem as though the new location of the hosting server seems to be affecting rankings but I need confirmation on this or any other ideas why the rankings may have dropped.
Thanks in advance
-
You should also check for Canonical redirection or if you had any redirection in place and if it's still working. As state below I strongly believe that depending of the target market of your site the geotargeting is better when your hosted in the country your targeting.
-
Hi Peter,
There are many questions which need to be addressed regarding this issue.
-
What search engine are you using exactly? Google.com? Google.co.uk? Google.es? Bing? etc
-
Have you made any geographical settings in Webmaster Tools?
-
Is your site language specific? Do you offer a single language site? Or is it divided by country /uk, /us, /es?
-
If you only offer one language, which country is it focused towards?
Your hosting country is an indicator of your site's target audience. All things being equal, I would consider a site hosted in Spain to be less relevant to a US searcher then a comparable site hosted in the US. This factor can be offset by ensuring all other country-specific indicators are set properly.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Positions dropping in SERPs after Title and Snippet change
Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc
Intermediate & Advanced SEO | | RWW0 -
Is it possible to rank in google mexico when you don't have a local site?
Hello, someone is asking me why we don't rank in google mexico search engine. I mentioned we don't have a google mexico site, but have a USA site, so we may rank, but not as well as if we had the mexico site. IS there anyway to improve rankings or tips? THanks! Laura Robinson
Intermediate & Advanced SEO | | lauramrobinson321 -
Checking Rankings Again & Again Can Drop Rankings
Is it possible that if i check my google rankings again & again it can drop ranking?Like checking where do my keywords rank every hours rank drop the rankings? Because this indirectly affects the CTR. Might be because of it? No one has faced such an weird thing before.
Intermediate & Advanced SEO | | welcomecure0 -
Why is my client's site not ranking anymore? Like big time!
Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time. It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1. DA is a 22 and homepage PA is a 31. It outranks all other sites in its competitive set. 2. The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized? And, why is the FAQ showing as the first result? What should I start checking. I feel paralyzed, not sure where to start. More info: a. There are no alerts present in Webmaster Tools. b. For some reason the homepage (domain.com) was 301'd to domain.com/home.html. Domain.com is indexed by Google, however, domain.com/home.html is not. If this is the issue, what is the best way to handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | rhoadesjohn1 -
Is it worth changing themes to be Responsive, and risk a SERP change?
I've got a site that ranks #1 for it's term. It's Worpress on Thesis 1.85. The site is not responsive and cannot be because Thesis 1x is not (and Thesis 1x is a dead end). I really would like my site responsive, but I fear changing things might affect my #1 rank. The least impactful change I could do is move to Thesis 2.x, but I have come to really dislike the company and hate to get locked in again. There are other frameworks I would prefer to move to, but their impact on my pages' source would be much more. So, my question is, is it worth moving to a new theme (keeping the layout looking exactly the same, although the "source" would look different) just to make the site responsive? Is it that important?
Intermediate & Advanced SEO | | bizzer0 -
How much does "overall site semantic theme" influence rankings?
OK. I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level. Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages. Does this influence the ranking possibilities? Your opinion and time is appreciated. Thanks in advance.
Intermediate & Advanced SEO | | bjs20100 -
Web site Migration from one server to another does cause any impact in SEO rankings?
Dear Seomoz members, We are going to migrate our website to different server location(new data center). does this impact on our SEO rankings? If so what and all checklist i have to do....to retain my SEO rankings. Regards, kathiravan subbiah Caratlane.com
Intermediate & Advanced SEO | | kathiravan0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0