Is it limiting to target low volume keywords for niche sites?
-
I run a Chicago Bears forum and my long-term goal to make it the most popular Bears forum on the internet (I know, huge goal). Because of that, I've been focusing on optimizing it for the keywords 'chicago bears forum'. However, being new to SEO, I only checked now and saw the search volume for those keywords is barely 2,000.
My question is, and this is probably an an obvious one, should I be switching my focus to more popular keywords such as 'chicago bears news' if I want to increase traffic to my forum?
-
If you mean do we have reporters contacting players/coaches/etc, no. However, when you search 'chicago bears news' only the first 4 are legitimate sources of information (newspapers and official Bears website). Everything that follows is just sites which aggregate all the newest articles by the top 4 sites. Since we report the newest developments as well via our forums, twitter account, and tumblr page, I don't see anything dishonest about saying that we are a source of information for Bears fans.
-
Is your forum a genuine source of news or is that simply BS?
-
Low search volume means there are not enough searches on that keyword for Google to serve search traffic for your ads. You may sometimes see a few impressions but most of the time a keyword with that label is inactive for search.
In Google trends, the term Search Volume Index is used. (http://www.google.com/trends?q=c...) look at chart.
-
Hmm. I think I may have misunderstood the results. What exactly does "search volume" mean?
-
Hello Xee, First of all I would like to tell you about the report that I had analyzed for you for which the keywords are 'chicago bears forum' & 'chicago bears news'. As I had checked the competition on both the keywords that is mentioned below.
Keywords Competition GlobalSearches LocalSearches
chicago bears forum low 1900 1600
chicago bears news low 9900 8100
The above report shows that both the keywords are having the low competition. Global searches means that are searches all over the world & local searches means that they are include only chicago city.
I think you should continue with the 'chicago bears forum' keyword only because it has low global & local search volume that helps you to increase the traffic to your forum.
-
Hi,
I think you answer your own question, some times people fall short and only limit forum traffic to forum keywords.
You need to be smart and have sections on your forum like:
-
News section
-
Blog section.
So rather than just targeting the forum traffic you can target multiple sections in your forum article section, have guest posts from other Bears fans and do soo many more things in this area.
Also make sure you use exact match search for your keyword research.
Kind Regards.
James.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Research for Low Volume Keywords
Hey friends, I'm looking for a little keyword research direction here, specifically for keywords and phrases with low search volume. I'm just going to give a recent example: I just finished a piece of content on customer experience. I began the process with some keyword research. Based on Moz's keyword explorer, "customer experience" has a monthly volume of 2.9k-4.3k. Sweet. So I move onto related queries and longer tail phrases to narrow my content approach. But just about any relevant phrase shows either a volume of 0-10 or 11-50 and very similar difficulty metrics, making it tough to choose a direction. So "what is customer experience" shows a monthly volume of 0-10. SEM Rush reports ~350 searches a month. I understand SEM Rush uses broader match, but I guess what I'm asking is: how do I perform keyword research with such minuscule volumes and such little data to differentiate? I've looked at Russ Jones' answer to a similar question here on how Keyword Explorer works: https://moz.com/community/q/what-is-a-good-keyword-volume-score ... but I still don't have a ton of clarity. Any advice would be awesome!
Keyword Research | | brooksmanley0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Domestic keyword searches
Hello I've spent some much information about how to get the best keywords for my SEO niche page. However, since the recent google changes, different opinions I fond it hard to use something accurate. Also the fact hat may keywords has so many variables, it makes it even tougher and more complex for a new beginner like me. Could anyone please guide me in the right way please? Lets say I would like rankings for Electronic Cigarettes in Norway. It can be written in so many different way, ecig. e-cig. elcig, e cigarette etc etc. (norwegian version ofc) I have for the most part used google keyword planner, but I am really unsure of what boxes to tick and not. I have deleted my wordpress installation and starting from scratch. But I want to make sure I get it 100% right this time before I start.
Keyword Research | | Kroeriks0 -
Keywords/URL
Greetings! I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it? My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes". I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank. Ugh! (So feel free to analyze my site LOL!) :DA huge thanks for any advise!
Keyword Research | | eqgirl0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Duplicated string in the google keyword tool
Is it possible that the google keyword tool is wrong? It's the first time I realize that for many keywords the google keyword tool reports a big volume of searchs for a keyword as if it were tiped two times. In some cases, as the attached image, it's the same volume, in other cases is even bigger the one with the duplicated string What should I think of that, that, "champagne champagne" has really 4 million searchs? if champagnechampagne.com were an available domain name, should it be a good idea for a microsite? Thank you! t9Jwn.png
Keyword Research | | gvnns0