Home Page Keyword Retargeting

[gravityseo]

Hi Guys!

I have a question regarding the risk of **re-targeting **your homepage to another **keyword. **

To give a little background: I am working on a clients site that targets a keyword we initially thought during the keyword research phase, would be an appropriate target.

What we found out is that it is not. Everything in analytics points to this keyword not performing well.

We now want to re target the homepage to another keyword target.

My questions are: How risky is it to do this given we have already done a fair amount of link building to the home page with anchor text from the initial keyword target? Will this look suspicious to google? What sort of things should we consider before moving forward with this change?

[DavidKonigsberg]

I would do ppc to test your keywords first, then change your focus.

[Syed1]

Title change and textual content/ description change (target keyword change) happens with many websites naturally and there is nothing suspicious about it.

The only challenge here is to convince SE's the homepage is about the new phrase, not the phrase you have been working on, and that involves throwing lot of signals (social, content, links, etc) that would resonate this change. The signals for new phrases probably would need to overtake the old phrase ones to be effective - but this doesn't have to be if the competition is not very high.