Advice on further SEO
-
I am frustrated by a lack of progress for a major keyword I want to rank for. I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up.
I am hoping somone can take a look at my pages and efforts and offer me some advice...
Keyword is "National Currency"
One site is devoted to this keyword: NationalCurrencyValues
This site is ranked 30th and is down 9...
and this page on another site is devoted to the same keyword
ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx
-
First, I appreciate all the responses and I will certainly take something from each of them. Vahe touched on something that I thought I should do and now it's confirmed. My national currency page sits on top of several sub pages but I don't have links to the sub pages from within that page. I figured it was enough to have them on the menu. But in the back of my mind I wondered if there was some SEO type reason to use a bunch of internal links to make the site more navigable and to pass link juice around.
Thanks everyone who answered!
-
Internal linking for this page can improve. Each page is considered as a single entity. Therefore effectively interlinking pages can improve the strength of the overall site. Do this by:
- Having a breadcrumb which links to the homepage.
- Ensure all the sub pages for this section link to this page.
- If possible any other page (not too many) which mention about this topic, to include a link to this page.
What you are doing is essentially pushing up link juice from the lower level pages to this page to improve its authority. In addition you are linking this page to the home page so that search crawlers can also find this page much quicker. Ensure you use a keyword rich anchor text.
As Matt said also build links.
Hope this helps,
Vahe
-
The site seems to have decent on-site optimisation, now you should concentrate on some off-site work.
- Build some links, looking at competition, I think between 5 and 10 real manual links should work well. (good quality, relevant link sources are a must).
- Get some social work done - set up a twitter account and tweet with your keyword inside the tweet message and a link to your landing page. Once this is done you can encourage re-tweets. There is no point tweeting at all if you don't get retweets - these are the important factors for Google. Try to get your friends and genuine customers or site visitors to retweet it for you. Remember not to cheat this step, you cannot use fake accounts. These need to be genuine and aged accounts.
- Do the same as above with Facebook and the G+
With a little time this should see you climb. Dont forget to keep your content fresh... Update your content with some well written unique content (news section maybe?).
-
On-page looks good to most extent. If you just build 6-7 quality/authority links that are relevant, you have a good likelihood of outranking several competing sites to be at least on the 1st page.
If I were you I'd go for 3 word phrases first, rank for them (enjoy the traffic), and as you do that, you would be also building enough authority and trust to be strong enough to compete for major 2 word phrases. Having big goals for rankings is good but breaking them into small milestones makes them easier to achieve IMO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO audit for ccTLD sites
Hi.
Intermediate & Advanced SEO | | SEOSanna
My customer has sites with Country code TLDs (e.g. https://sample.fr, https://sample.fi and https://sample.en) and I'm supposed to perform SEO audit for them. Is there any way to perform audit at the same time for all versions? Can I perform audit e.g. just for https://sample or do I have to run every .fr, .fi and .en separately in multiple tools I use? Thanks much in advance!0 -
Can anyone recommend an SEO workflow?
I've been seeing great results with my efforts in the last few months. But I think my workflow is a mess is non-existent! Does anyone have a specific workflow that I could use as a base?
Intermediate & Advanced SEO | | Madstrategist1 -
Alt tags seo boost
Do alt tags really give you a boost in terms of ranking or is it more for ranking in google images ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Video seo stats
I've come across various places that give statistics for things like "Video search results have a higher click-through than plain text results. " and
Intermediate & Advanced SEO | | Gordon_Hall
"Video is 50 times more likely to get organic page ranks in Google than plain text results" How true are these and does anyone have a definitive guide to video SEO?0 -
Seo site architecture - how deep?
Hello Moz community! We are building out a site for a web hosting/web design company. I am wondering if we should just have home/categories/pages or if we should have home/categories/sub-categories/pages. I am am not sure if by adding the additional level we can create a bunch of mini-hubs within the categories. For example: Home/Web hosting/Business Web Hosting/Small Business Web Hosting I don't know if these mini-hubs within the category are a good idea or if I should keep it as flat as possible? Any thoughts on this?
Intermediate & Advanced SEO | | YouAndWhatArmy0 -
SEO Strategy for Microsite
I am working on a project to build a microsite of sorts that will represent a joint program between two large organizations with established web presences and strong domains. Each of the organizations has dedicated sections on their sites speaking to the program, but the leadership has decided the joint program deserves it's own site with dedicated content. The two larger sites perform very well for SEO, and I don't necessarily want to jeopordize thir rankings by delivering content that competes directly with them. So I am doing some keyword research to find some opportunities that will alllow me to use the new site to target keywords not yet being captialized by the larger sites. My grand scheme is to have the three sites targeting the broadest array of keywords possible, thus maximizing exposure and avoiding competition. Here is the rub: the content between the three sites will be different but very similar, and there will be plenty of cross linking, especially from the existing sites to the new site, as we grow the brand of the joint program. I'm curious to here some expert opinions on what the puitfalls of the strategy are and what are some of the things I can do to avoid falling in the black hat category - I recognize that proliferating sites around a single topic and cross linking them is black hat. The organizations simply want to build a brand around a joint program and we are striggling to do that without a dedicated website.
Intermediate & Advanced SEO | | AmyLB0 -
Web fonts & SEO
Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie
Intermediate & Advanced SEO | | Maxxum0