My Domain Authority is high but don't rank in serps
-
So i'm a beginner/intermediate SEO and uptil about 3 weeks ago i enjoyed Top 3 rankings for all my keywords(VIrtual Assistant,Virtual Assistants, Virtual Personal Assistant,Virtual Personal Assistants and so on) for my site www.247VirtualAssistant.com. All of a sudden i dropped in rankings and can't figure out why. I ran a link analysis and nothing looks like it changed, in fact i still command much higher domain authority than my competition, but i'm stuck on the bottom of the 2nd page. I can't tell if i'm being penalized, if the other sites all of sudden just outperformed me or something else is happening here. I've also noticed a lot of "dancing" in my serps, I've been in 2nd last position on the 2nd page, then 1st of the third page, then last on the 2nd page and so on. Can someone please help me make sense of this?? Thanks!
Thomas, a very confused an desperate website owner
-
I'm not 100% sure of the latest follow vs nofollow ratio guidelines, but running your homepage URL through OSE suggests that maybe too many of your top links are nofollow (18 out of your top 50) - most seem to be fairly spammy blog type comments. Perhaps try and target less spammy links?
Just trying to be helpful, please don't take it the wrong way.
Brad
-
Thank you, that makes a lot of sense and it's something I've wanted to combat for a little while. I beleive i can fix the copscape problem by just rewritng all my content but duplicate content on my site itself("Would you like to know more about Virtual Assistants? Fill out the form below for a FREE consultation!") comes from my contact form which is on most of my pages. Do i need to have a unique version on each page?
Thank you! This site and this community rocks!
-
Hi Shajan,
I've only taken a quick look at your homepage but it looks as though you might well be over optimising. The phrase "virtual assistant appears" 38 times on the page which is too much considering the amount of text on the page. It doesn't read very naturally. There was a great post on SEOmoz a couple of weeks back which you might want to take a look at http://www.seomoz.org/blog/lessons-learned-by-an-over-optimizer-14730
Hope that helps,
Brendan.
-
Sounds like you could have been caught up in the latest panda update or you have some other quality related issues. As a quick check I ran your homepage through copyscape.com and it came back with 10 or more matches and I tried googling a chunk of your text which came back with more than 100 other matching sites:
Google this in the double quotes to see what I mean:
"Would you like to know more about Virtual Assistants? Fill out the form below for a FREE consultation!"
You have uniqueness issues for starters so looks like you have been filtered my friend. I would give this a read for starters:
http://www.seomoz.org/blog/fat-pandas-and-thin-content
Then make an honest appraisal of your site and your content. A batch crawl with copyscape would be a good idea and then just remove or rewrite the weak or duplicate stuff and you will make your way back into the rankings if everything else is straight.
Hope it helps
Marcus
-
I don't think you're being penalized, you wouldn't just drop one page down. I suggest you take a good look at all the recent changes you've made on and off site. This could be the case of some of your links being lost or devalued.
Higher DA does not guarantee better ranking, it does help your pages to rank better but you still have to optimise them for your keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lost ranking after domain switch
I recently migrated from https://whitefusemedia.com to https://whitefuse.com. The website URL structure and content remained the same and I followed all the best practice guidance regarding checks on the new domain and appropriate 301 redirects. I have seen traffic drop by about 50% and the traffic that is still coming through is mainly coming through links still listed by Google under the old domain (https://whitefusemedia.com). Is this normal? Should I expect to see this bounce back, or is there anything I can do now to regain the rankings?
Technical SEO | | wfm-uk0 -
IT's Hurt My Rank?HELP!!!
hi,guys,john here, i just began use the MOZ service several days ago, recently i noticed one thing that one keyword on the first google search result page, but when i done some external links,the rank down from 1 to 8, i think may be the bad quality external links caused the rank down. so my question,should i delete the bad quality links or build more better quality links? which is better for me. easy to delete the bad links and hard to build high quality links. so what's your better opinion,guys? thanks John
Technical SEO | | smokstore0 -
Why isn't my site not searchable from google?
I am having a hard time figuring out why is it that when I search for my website name, it didn't show up in google's search result? Here's a link to my site. I've been twiddling for days looking for answers in my google webmaster tools. Here's a link of the crawl stats from google webmaster tool. As you can see it is actually crawling some pages. However my looking at my indexed status, I am getting 0 as you can see here (http://cl.ly/image/3G1R1p0b3k1P). I've double checked for my robots.txt and nothing seemed to be out of the ordinary there. I am not blocking anything. Any ideas why?
Technical SEO | | herlamba0 -
I have a 404 error on my site i can't find.
I have looked everywhere. I thought it might have just showed up while making some changes, so while in webmaster tools i said it was fixed.....It's still there. Even moz pro found it. error is http://mydomain.com/mydomain.com No idea how it even happened. thought it might be a plugin problem. Any ideas how to fix this?
Technical SEO | | NateStewart0 -
How to optimize for new subdomain when root domain has all link juice and built up authority?
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice. When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located. Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing. What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains. thank you and happy new year to all!
Technical SEO | | devinjy0 -
Will syndicated content hurt a website's ranking potential?
I work with a number of independent insurance agencies across the United States. All of these agencies have setup their websites through one preferred insurance provider. The websites are customizable to a point, but the content for the entire website is mostly the same. Therefore, literally hundreds of agency sites have essentially the same content. The only thing that changes is a few "wildcards" in the copy where the agency fills in their city, state, services areas, company history, etc. My questions is: will this syndicated content hurt their ranking potential? I've been toying with the idea of further editing the content to make it more unique to an agency, but I would hate to waste a lot of hours doing this if it won't help anything. Would you expect this approach to be beneficial or a waste of time? Thank you for your help!
Technical SEO | | copyjack0 -
Domain taken. Which is better? Using hypens or longer domain.
I am wanting to set up an e commerce site and the domain name that I want is taken. I am considering using a domain that has the main keyword I want to rank for as the domain. I have heard chatter of google penalizing these types of sites and it seems that it hasn't come about. This is something that I would like to test out. So if "electricscooters.com" is taken, should I use "electric-scooters.com" or "electricscooters4less.com" Just wondering if the hyphenated or the longer domain will rank higher. The site won't be spammy at all, I will carry a few different companies that offer similar products. So for this case, I would only sell scooters from a few different manufacturers. Feedback would be appreciated!
Technical SEO | | Dave_Whitty0 -
How much authority does a 301 pass to a different domain?
Hi, A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.) Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html. My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added). Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings? Thanks for any insights and opinions you have.
Technical SEO | | Matthew_Edgar0