Rotating Banner Ad Value?
-
Sorry if this has been discussed couldn't find a post about it.
Was wondering the potential link value of a rotating banner link.
Situation 1: A site that wants $50/CPM. Those impressions are random throughout the month and can be on any page within the site.
Situation 2: A sidebar banner ad that rotates with other banners.
Will these links be recognized and is there link value?
Thanks
-
Most likely it will not provide value, but to be sure, check the "source code" of the site and see how the code is being generated on other banners in the same position.
Look for the actual URL of those sites in a static reference. But overall, my feeling is that banner ads won't really help. You mainly will want text ads with your "anchor text" pointing back to your specified URL from a quality, content-related site.
-
Yea just got through reading the article. Makes sense now, Cheers
-
Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.
However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.
The link I posted in the previous response as well as the one below explain it pretty well.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
-
Sorry your wording confused me a bit.... So you dont want followed links? I thought that is what you did want? Or is it just because it is a paid ad that makes a difference.
-
It would really depend on how the links were implemented on the site serving them.
However, you may want to consider this: Google doesn't like when an ad link that does not carry the rel="nofollow" attribute, which would prevent the link from helping to improve your search engine rank. So, proceed at your own risk with ads that have "followed" links.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know how to fix this structured data error on search console? Invalid value in field "itemtype"
I'm getting the same structured data error on search console form most of my websites, Invalid value in field "itemtype" I take off all the structured data but still having this problem, according to Search console is a syntax problem but I can't find what is causing this. Any guess, suggestion or solution for this?
Intermediate & Advanced SEO | | Alexanders0 -
YouTube Ads - Disable?
Hi everyone I have been looking at removing ads from our videos - I have managed to disable the interest based ones but can't remove the location based ads.Our videos don't have copywritten material either.How can I get these ads removed? Any help would be much appreciated :)Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Only ranking well when "UK" is added to search term
Hi, what does it mean when a lot of our keyword phrases rank only when "UK" is typed in the search term? For example:
Intermediate & Advanced SEO | | Solid_Web
"boxes" (not in top 50)
"boxes UK" (38) "big storage boxes" (45)
"big storage boxes UK" (33) We haven't attempted to SEO the pages for search terms with "UK" appended to them. Our domain is a co.uk domain. So, what reasons could there be that are we ranking in such a way?0 -
Rankings drop - we've added user reviews, are they causing over optimisation on page?
Hello Hopefully can get a few opinions on this. We've added some user reviews to our website for key products. We added these approximately 3-4 weeks ago. In the last week we've seen keyword rankings drop on the pages they've been added to. For example see: http://www.naturalworldsafaris.com/wildlife/primates.aspx This page ranked well for both gorilla safari and gorilla safaris but both terms have dropped considerably (12 to 20 checking Google UK on the Moz rank checker). Due to the formatting required for the Rich Snippets (and we have the user review stars in the SERPS) the term "Gorilla safari" is perhaps becoming a bit spammy on the page. Another example would be "Borneo holidays" (up and down in the SERPS between 12-18) on this page: http://www.naturalworldsafaris.com/destinations/far-east/borneo.aspx Do you feel that these fluctuations in keyword ranking could be to do with this? Thanks
Intermediate & Advanced SEO | | KateWaite0 -
Do banners pass link juice
Hello there, If we place an animated gif banner on a website will this pass link juice in the same way as if we just had a link? Obviously the website would need to be "Follow" Thanks Robert
Intermediate & Advanced SEO | | roberthseo0 -
Adding magento shop to webmaster tools
Hi Guys This week is launch week so I'm just finishing off a few things ready for launch. Quick question for e-commerce guys. When adding the new site to webmaster tools, should we be adding each store i.e trespass.com, trespass,com/us and trespass.com/row as seperate sites or one site trespass.com but with 3 xml sitemaps? Thanks
Intermediate & Advanced SEO | | Trespass0 -
Adding video snippet caused drop of star rating snippet in google SERP. Any solution to show both?
We are using on our product pages review schema markup which showed up well in google SERP. Now we added schema video markup as well and google shows in SERP now only the video snippet, but not the review snippet anymore. Any idea whether there may be a solution to show both video and review snippets?
Intermediate & Advanced SEO | | lcourse0 -
Will pages irrelevant to a site's core content dilute SEO value of core pages?
We have a website with around 40 product pages. We also have around 300 pages with individual ingredients used for the products and on top of that we have some 400 pages of individual retailers which stock the products. Ingredient pages have same basic short info about the ingredients and the retail pages just have the retailer name, adress and content details. Question is, should I add noindex to all the ingredient and or retailer pages so that the focus is entirely on the product pages? Thanks for you help!
Intermediate & Advanced SEO | | ArchMedia0