Rotating Banner Ad Value?
-
Sorry if this has been discussed couldn't find a post about it.
Was wondering the potential link value of a rotating banner link.
Situation 1: A site that wants $50/CPM. Those impressions are random throughout the month and can be on any page within the site.
Situation 2: A sidebar banner ad that rotates with other banners.
Will these links be recognized and is there link value?
Thanks
-
Most likely it will not provide value, but to be sure, check the "source code" of the site and see how the code is being generated on other banners in the same position.
Look for the actual URL of those sites in a static reference. But overall, my feeling is that banner ads won't really help. You mainly will want text ads with your "anchor text" pointing back to your specified URL from a quality, content-related site.
-
Yea just got through reading the article. Makes sense now, Cheers
-
Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.
However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.
The link I posted in the previous response as well as the one below explain it pretty well.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
-
Sorry your wording confused me a bit.... So you dont want followed links? I thought that is what you did want? Or is it just because it is a paid ad that makes a difference.
-
It would really depend on how the links were implemented on the site serving them.
However, you may want to consider this: Google doesn't like when an ad link that does not carry the rel="nofollow" attribute, which would prevent the link from helping to improve your search engine rank. So, proceed at your own risk with ads that have "followed" links.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
Do I miss traffic (thus, page value) by using the GWMT Parameter Handling Tool?
I'm working through duplicate content issues. The tracking code or the session id in the URL is being recognized as a different page than the original. Example: www.example.com is dup content to www.example.com?_nk=x&ad=y&_ga=z, which is tied to a marketing campaign If my setup in the URL parameter tool is set to: Effect = None Crawl = Representative URL, then do I: 1. Miss all the traffic being driven to the ?_nk page?
Intermediate & Advanced SEO | | johnnybgunn
2. With a Rep URL, there still would be two indexed listings: the .com & the .com?_nk...right? Neither is good. Redirects of all the URLs is not an option b/c there are hundreds of these that would need to be redirected. And I also don't want to slow down page load time with excessive redirects, which has been the case when adding 100+ redirects for the recent website migration we did.0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
Rankings drop - we've added user reviews, are they causing over optimisation on page?
Hello Hopefully can get a few opinions on this. We've added some user reviews to our website for key products. We added these approximately 3-4 weeks ago. In the last week we've seen keyword rankings drop on the pages they've been added to. For example see: http://www.naturalworldsafaris.com/wildlife/primates.aspx This page ranked well for both gorilla safari and gorilla safaris but both terms have dropped considerably (12 to 20 checking Google UK on the Moz rank checker). Due to the formatting required for the Rich Snippets (and we have the user review stars in the SERPS) the term "Gorilla safari" is perhaps becoming a bit spammy on the page. Another example would be "Borneo holidays" (up and down in the SERPS between 12-18) on this page: http://www.naturalworldsafaris.com/destinations/far-east/borneo.aspx Do you feel that these fluctuations in keyword ranking could be to do with this? Thanks
Intermediate & Advanced SEO | | KateWaite0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
Adding magento shop to webmaster tools
Hi Guys This week is launch week so I'm just finishing off a few things ready for launch. Quick question for e-commerce guys. When adding the new site to webmaster tools, should we be adding each store i.e trespass.com, trespass,com/us and trespass.com/row as seperate sites or one site trespass.com but with 3 xml sitemaps? Thanks
Intermediate & Advanced SEO | | Trespass0 -
Adding index.php at the end of the url effect it's rankings
I have just had my site updated and we have put index.php at the end of all the urls. Not long after the sites rankings dropped. Checking the backlinks, they all go to (example) http://www.website.com and not http://www.website.com/index.php. So could this change have effected rankings even though it redirects to the new url?
Intermediate & Advanced SEO | | authoritysitebuilder0 -
Do Banner Ads Help In Link Building?
We have been contacting some webmasters for building links, but a lot of them will only do banner ads on there site. Is having a keyword rich alt tag on the banner ad and a do follow link to our site just as good? Would like to hear your thoughts and l experiences in trying to leverage these banner ads to help in seo ranking. Thank you in advance for your input!
Intermediate & Advanced SEO | | anchorwave0