How Will This Google Change Effect Us?
-
-
In short, it changes everything - a complete game changer. Shows google means business. That' fair enough, but the fcat is that there a huge number of clearly paid for links and clearly recip links that google still seems to classify as natural. They should make it clear - if say 20% of your links are clearly unnatural, or more, then you get a warning, if it then goes up to 40% a small penalty and so on. Google instead plays the game, and plays with people's sites and their livelihoods.
Seo just became a lot harder and more expensive and uncertain. This may well mean people instead favour ppc. Funny that, because who benefits from ppc - you got it, google !
-
Hi Alhallinan,
I don't think there will be any massive changes for transactional search queries & e-commerce sites. The examples I have seen tend to revolve around information searches.
Search Engine Land have written a good rebuttal to this article and it is definitely worth a read.
Cheers, Rich
-
Hi Alhallinan
I think the essence will stay the same for us. As it is said in the article Google will try to respond with better results to queries so it may even turn out good for white hat seo's.
Lets say a person types in "speed after tuning GMC" Google will answer that person with a webpage that contains the answer. This is how I interpret the information given in the article. So in any case it could turn out good if you really tell usefull information on your page.
That's just what i think
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long will old pages stay in Google's cache index. We have a new site that is two months old but we are seeing old pages even though we used 301 redirects.
Two months ago we launched a new website (same domain) and implemented 301 re-directs for all of the pages. Two months later we are still seeing old pages in Google's cache index. So how long should I tell the client this should take for them all to be removed in search?
Intermediate & Advanced SEO | | Liamis0 -
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
Blacklisted website no longer blacklisted, but will not appear on Google's search engine.
We have a client who before us, had a website that was blacklisted by Google. After we created their new website, we submitted an appeal through Google's Webmaster Tools, and it was approved. One year later, they are still unable to rank for anything on Google. The keyword we are attempting to rank for on their home page is "Day in the Life Legal Videos" which shouldn't be too difficult to rank for after a year. But their website cannot be found. What else can we do to repair this previously blacklisted website after we're already been approved by Google? After doing a link audit, we found only one link with a spam score of 7, but I highly doubt that is what is causing this website to no longer appear on Google. Here is the website in question: https://www.verdictvideos.com/
Intermediate & Advanced SEO | | rodneywarner0 -
Google Rankings Are Dancing What To Do?
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
Intermediate & Advanced SEO | | welcomecure0 -
Google and PDF indexing
It was recently brought to my attention that one of the PDFs on our site wasn't showing up when looking for a particular phrase within the document. The user was trying to search only within our site. Once I removed the site restriction - I noticed that there was another site using the exact same PDF. It appears Google is indexing that PDF but not ours. The name, title, and content are the same. Is there any way to get around this? I find it interesting as we use GSA and within GSA it shows up for the phrase. I have to imagine Google is saying that it already has the PDF and therefore is ignoring our PDF. Any tricks to get around this? BTW - both sites rightfully should have the PDF. One is a client site and they are allowed to host the PDFs created for them. However, I'd like Mathematica to also be listed. Query: no site restriction (notice: Teach for america comes up #1 and Mathematica is not listed). https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#q=HSAC_final_rpt_9_2013.pdf+"Teach+charlotte"+filetype:pdf&as_qdr=all&filter=0 Query: site restriction (notice that it doesn't find the phrase and redirects to any of the words) https://www.google.com/search?as_q=&as_epq=HSAC_final_rpt_9_2013.pdf&as_oq=&as_eq=&as_nlo=&as_nhi=&lr=&cr=&as_qdr=all&as_sitesearch=&as_occt=any&safe=images&tbs=&as_filetype=pdf&as_rights=&gws_rd=ssl#as_qdr=all&q="Teach+charlotte"+site:www.mathematica-mpr.com+filetype:pdf
Intermediate & Advanced SEO | | jpfleiderer0 -
Google Hummingbird Update - Any Changes ?
Google has update with the new alogrithm and did you see any effects and as they are not revelaing the techinicaly how they work ? What's your opinion ?
Intermediate & Advanced SEO | | Esaky0 -
Switching from Google Plus Local to Google Plus Business
Greetings, We have a website design firm located in India. We wanted to target customers in our city who are looking for website design locally. And with google plus local and a few content marketing would get us into first page very soon because none in the competition is using social signals or even content marketing. BUT unfortunately from last month even though our Google Places is verified we cant verify our Google Local Plus page https://plus.google.com/b/116513400635428782065/ It just shows error 500. Its a bug and its been a year for people without it being addressed. So we are skeptical if our strategy would work without Google+. At the least we decided we would just make company local page and connect it with website. But it might not have effect as local. So we are still unsure which step to take either to wait for google to fix it.(feedbacks emails calls nothing worked) OR We start the process with Google Business Category.
Intermediate & Advanced SEO | | hard0 -
New Google Update?
Hey guys, So I have noticed a few of my clients rankings drop suddenly as of last week. They went from page 1 to page 4 and I they have been on page 1 for years, it happened around 17/01/2013. Anyone heard anything about a new update? Sample URL & Keyword: http://www.childrensfunkyfurniture.com/childrens-beds Childrens Beds Your help would be appreciated
Intermediate & Advanced SEO | | conversiontactics0