How Will This Google Change Effect Us?

[alhallinan]

http://online.wsj.com/article/SB10001424052702304459804577281842851136290.html

[blocker0408]

In short, it changes everything - a complete game changer. Shows google means business. That' fair enough, but the fcat is that there a huge number of clearly paid for links and clearly recip links that google still seems to classify as natural. They should make it clear - if say 20% of your links are clearly unnatural, or more, then you get a warning, if it then goes up to 40% a small penalty and so on. Google instead plays the game, and plays with people's sites and their livelihoods.

Seo just became a lot harder and more expensive and uncertain. This may well mean people instead favour ppc. Funny that, because who benefits from ppc - you got it, google !

[JBGlobalSEO]

Hi Alhallinan,

I don't think there will be any massive changes for transactional search queries & e-commerce sites. The examples I have seen tend to revolve around information searches.

Search Engine Land have written a good rebuttal to this article and it is definitely worth a read.

Cheers, Rich

[JarnoNijzing]

Hi Alhallinan

I think the essence will stay the same for us. As it is said in the article Google will try to respond with better results to queries so it may even turn out good for white hat seo's.

Lets say a person types in "speed after tuning GMC" Google will answer that person with a webpage that contains the answer. This is how I interpret the information given in the article. So in any case it could turn out good if you really tell usefull information on your page.

That's just what i think