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Link local online newspaper ad to newspaper's spash page or my site?

Branding

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stephenfishman Subscriber last edited by

We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map.

This page shows a page authority 1 with 0 links.

Is there any reason to link our ad to a page like this rather than going direct to our website page?

Thank you

Handcrafter
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DenverKelly last edited by

Definitely have it go to your own site. Having spent 10 years in the newspaper industry (IT/Web) I'd be shocked if they know SEO.
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Copstead @stephenfishman last edited by

No, they understand seo. That is why they are tying to get the links to their site instead of yours.
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stephenfishman Subscriber last edited by

Thank you both- As a follow up, do you think landing pages like the newspaper wants to use are done because they don't understand seo?
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giantpeach last edited by

Definitely get the links to go to your site - you are paying for it so say what you want for your money
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Copstead last edited by

All links and ads should come to your site. If they want to have a different splash (landing) page, then have them build it to sit on your site.

The only benefit is for them.
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