Google Panelizes to much SEO
-
I just read this interesting article about a new Google Penalty that will be up in the next upcoming weeks/months about Google making changes to the algorithm.
The penalty will be targeted towards websites that are over optimized or over seo'ed. What do you think about this? Is this a good thing or is this not a good thing for us as SEO marketeers?
here's the link: SEL.com/to-much-seo
I'm really curious as to your point of views.
regards
Jarno
-
I'm not saying that a keyword matched domain should receive a penalty, I'm saying that it should be a more neutral ground when it comes to ranking factors.
If your site happens to have a keyword matched domain but has great content and value for a visitor then it should rightly rank higher for relevant queries - and if they changed the weighting on the matched domains then it should(in theory) weed out the thinner value sites.
Matt Cutts did mention in that interview the phrase 'level playing field' - not that I personally believe this could ever be achieved with an algorithm
-
Daniel,
though i can imagine your thinking in this i do not agree with you. One of our main websites is focused on camping at the farmer (in dutch it's like: kamperen bij de boer) and we have a domain name that is similar to that. So our website:
www.kamperen-bij-de-boer.com is build for user but it does use the exact keyword people are looking. If Google changes the algorithm to penalize websites that use keyword "stuffed" domains then my website, build for users, would be demoted. That's not fair is it?
I do agree with you however in some cases. There are a lot off websites that keyword stuff the domain or use - to separate domain names from competitors. So in some cases i totally agree with you but there are still some websites that have a domain name that is the main keyword. What would happen to them?
-
Speaking from a users perspective, thats the one I would like to see changed the most myself.
So meny times there is some exact match keyword domain with poor content ranking high on the first page on seemingly the weight of that factor alone.
If the changes are along those lines it will make SEO 'easyer' unless you were using such technicques yourself.
My other guess is that they're going to improve their 'best guesses' for those pages without semanticaly correct html e.t.c. That would 'even the playing feild' but still would favour optimised content.
-
Agreed.
-
I'd like to see a lot less weight being put into keyword matched domains for a start..
-
Aran,
for example it could mean the number of times the keyword is displayed in a page. I might think i use it naturally but Google might decide otherwise..
on the article of searchengineland some of the feedbacks enroll external linking to your site. By buying links to your competitors your might invoke them as harmful websites. I don't think Google is stupid but it could be influential.
Off course it goes without saying that the only way we are going to find out what it entails it buy waiting for it and then testing. I agree with your white-hat theory. Keep using white-hat and you should always be fine.
-
Hi Jarno,
You Say "there are some factors that SEO's use that can be an issue", what do you image these could be?
Cheers
Aran
-
Aran,
i totally agree with you on the points you made but since Google is letting out more and more information about wanting to level the SEO market I was very curious as to what other SEO's think about this.
I can image that Google is going to make a point out of a lot of things but there are some factors that SEO's use that can be an issue. That is what i can imagine about it anyway.
thanks for the reply
-
Don't quote me on this but Google has been heading this way for quite some time, has it not?
Remember keyword stuffing, content farms, dodgy link practices?
As long as we build websites that
- Function correctly
- Have good unique content
- Are easy to use
We are on the right track and have little to worry about.
I'll carry on with my current strategy of putting the effort into content and doing my damnest to get people to notice it and perhaps give me a link, +1, tweet, like or bookmark.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long before our website bounce back after Google Penalty?
One of our client websites got recently hacked. In a span of 4 days, it received random backlinks from random websites with random anchor texts. We are already in good standing for some of the keywords we are tracking and the attack got us a penalty from Google and we lost our rankings, moving out of the top 500. We already disavowed these dirty backlinks though we never really diagnosed where these came from. How long do you think our client's website will bounce back from the penalty?
White Hat / Black Hat SEO | | SirAdri110 -
Google URL Shortener- Should I use one or multiple???
I have a client with a number of YouTube videos. I'm using Google URL Shortner to allow the link to show in the YouTube text (as its a long URL). Many of these links go to the same page ex .com/services-page Should I use a single short URL for each video linking to the .com/services-page or should they be unique each time? If unique, would Google possibly think I'm trying to manipulate results? Thanks in advance. I'm just not sure on this one and hope someone knows best practice on this. Thanks!
White Hat / Black Hat SEO | | mgordon1 -
Google Organic Ranking & Traffic Dropped
Hello, We have been struggling to keep our website (http://goo.gl/vS37qA) ranking well in Google since April 30, 2015. For some reason at that time, there were around 15000 blocked pages (mainly Magento layered navigation pages) showing in Google's Search Console. We used canonical tags, and now all these pages have been removed from Google's index and Google Search Console. We didn't do anything that is against Google's Guidelines. Currently in Google Search Console we see:- Around 50 crawl errors- no malware- no blocked pages - no other error messages in both Webmasters tool.We have never practiced black hat SEO, paid for links, or used tactics that Google penalizes. We noticed in the last few months there are around 1000 Chinese/Russian/Japanese links points to our website, and we have used the disavow tool to notify Google of these attacks.Any help would be greatly appreciated in advance!
White Hat / Black Hat SEO | | NancyH0 -
What is your SEO agency doing in terms of link building for clients?
What are you or your SEO agency doing for your client's link building efforts? What are you (or the agency) doing yourself, or out-sourcing, or having the client do for link building? If a new client needs some serious link building done, what do you prescribe and implement straight off the bat? What are your go-to link building tactics for clients? What are the link building challenges faced by your agency in 2013/2014? What's working for your agency and what's not? Does your agency work closely with the client's marketing department to gain link traction? If so, what are collaborating on? What else might you be willing to share about your agencies link building practices? Thanks
White Hat / Black Hat SEO | | Martin_S0 -
Link Removal and Disavow - Is Page Rank a sign directory is okay with Google
Hi, Currently cleaning up a clients link profile in preparation for disavow file and I have reached the stage where I am undecided on some directories as I don't want to remove all links. Is Page Rank an indication that Google is okay with a particular directory? For example the following domain is questionable, but has a PR of 3. Do I need to consider scrapping all such links in anticipation of future updates? http://www.easyfinddirectory.com/shopping-and-services/clothing http://www.toplocallistings.co.uk/Apparel/West_Midlands/Shropshire/ Thanks in advance Andy
White Hat / Black Hat SEO | | MarzVentures0 -
Question about local SEO when you serve many more cities than you have brick and mortar locations
My URL is: http://www.mollysmusic.org for the record.I run a music school that serves in-home lessons to a whole slew of cities. Since I only have 3 brick-and-mortar locations, I can't make google local profiles for all the cities served, but I want to get seen by those people searching in their own cities. Right now, our biggest competitor, takelessons.com, is top ranked for every single city you can think of, because they have individual web pages for every city served. Their content is repetitive and scrapey, and to me, that says "doorway page" which supposedly can get you de-indexed. I'm reluctant to do that because I'm afraid I'll get banned, but I have to compete. I also want a strategy that can scale when we move into new areas. Is there something that makes TakeLessons's content NOT a doorway page? What's the best practice for getting ranked in multiple individual cities if you run a service? Thanks in advance.
White Hat / Black Hat SEO | | mollysmusic0 -
Content box (on page content) and titles Google over-optimization penalty?
We have a content box at the bottom of our website with a scroll bar and have posted a fair bit of content into this area (too much for on page) granted it is a combination of SEO content (with links to our pages) and informative but with the over optimization penalty coming around I am a little scared if this will result in a problem for us. I am thinking of adopting the process of this website HERE with the content behind a more information button that drops down, would this be better as it could be much more organised and we will be swopping out to more helpful information than the current 50/50 (SEO – helpful content) or will it be viewed the same and we might as well leave it as is and lower the amount of repetition and links in the content. Also we sell printed goods so our titles may be a bit over the top but they are bring us a lot of converting traffic but again I am worried about the new Google release this is an example of a typical title (only an example not our product page) Banner Printing | PVC Banners | Outdoor Banners | Backdrops | Vinyl Banners | Banner Signs Thank you for any help with these matters.
White Hat / Black Hat SEO | | BobAnderson0 -
Donations , ethics and google
Hi What are your thought about donating to get a link. Site is a forum related to developing and programming. It has a PA of 65 and DA of 87 which makes this pretty tempting to me, For my keywords and ranking I know this would mean alot. Is this okay to do, borderline/greyish or is this something i should refrain from doing? I havent been 'donating' earlier. Any thoughts are welcome.
White Hat / Black Hat SEO | | danlae0