Fresh set of eyes on this page please. Why isn't it ranking?
-
Morning all, I'd really appreciate it if you could take a quick look at this page and see if I'm missing something here.
The targeted keyword (wedding favours) is pretty competitive and the rank had been slowly improving until recently and we've now slipped to 25th on Google UK. I've added a "Pay with a tweet" button for our eBook which has been pretty well received (around 100 downloads) so far so the social side is better than our competition.
I've also written a few guest blogs with links back to the page from a variety of sources.
Here is the page analysis on OSE.
If you could take a quick look and let me know if I'm missing anything here, it would be most appreciated!
Thanks in advance.
-
Hi Brendan,
Are you still having difficulties with this thread or have we managed to solve the issue you've been having?
-
I don't think having a subdomain is a problem in itself, but the problem is that the internal URLs are relative and so is the canonical link, and if someone gets a shop URL and removes shop or replaces it with www or a browser mishandles it, then you will end up with people getting 404 errors.
At the very least, whatever is handling the www side, if it gets a shop URL, it should 301 to the shop.
Whatever it was that Ben and I drank, it isn't good for us.
Favours it is.
Your H1 has spurious whitespace:
<h1> Wedding Favoursh1>
-
Personally I don't see a problem with the shop being on a sub-domain if I'm honest, long as you have good pages on /www.confetti.co.uk with a logical heading structure and good keyword usage in the page then it should be fine.
-
Thanks for the replies guys. Unless I'm going crazy here, the H1 tag is for wedding favours and not wedding flowers.
I take your point about the canonical link. Unfortunately this is an issue with our CMS which I'm looking to resolve shortly. Do you think that could be one reason for the ranking?
I also completely agree with you on the sub domain issue. It's something I want to resolve in the long term but in the short term, it's not really an option I'm afraid.
Thanks again guys.
-
Good answer Alan. Sadly I posted a reply before going to work and didn't have much time for a really in-depth look so I provided (what I thought) was a good on-page starting point.
I agree with your comments and would say this is probably another good reason for the poor rankings.
-
Brendan,
yes, what Ben said, plus, if you want to rank for wedding favours, then not having it in the H1 isn't helping you.
You are #15 for Wedding Flowers - which is most important to you?
Your Canonical tag is relative, which is allowed, but an absolute path leaves no room for misinterpretation.
Plus, you have a big problem:
You have shop.website and www.website and if you try the www version of that URL you get a page not found, so you are throwing away traffic.
Your system needs to be smart enough to realise that is a shop URL and do a 301 redirect.
- and this is the reason you really need the canonical URl to be absolute.
-
One thing I would say is that the on-page seo could be improved. Your main heading
is "Wedding Flowers" and there are no h2 tags on the page. I would recommend that you use
tags for the products like
Favour Bags
or
Seed Wedding Favours
that will give google a bit more to play with.
You might want to add a 2-3 line description of what the products are to entice people to click through to view the product page, this would allow you to potentially bold keywords or at least provide more textual content for search engines to use to rank that page.
You can add more keywords into the title and alt text of the images, but its good to see you're using the alt and title tags, most people forget that!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO value of home page links
I was looking at the website peak7.org and there are links on the homepage that rotate at the bottom. Do such links have SEO value even though they are not static text links? Are they still counted as links by Google if they are in that rotating carousel?
Link Building | | RandyHT1 -
Need advice: How to replace a high-ranking pdf with a landing page -- without dropping much in rank?
Hi! We have a pdf of a white paper on our site that ranks #1 for a niche term. We are now exploring the idea of building a landing page for this paper with an overview (2-3 paragraphs) and a registration form for interested parties to fill out in order to access the paper. Do you think there'd be any hope of ensuring the new landing page would rank almost as well eventually (top 3)? I'm thinking a key consideration would be preserving the link juice from the existing links that are coming into the pdf, and that 301 redirecting the pdf URL to the new landing page URL could help with that. Am I right? Or would it be better to try to reach out to the linking sites and ask them to update their links (seems daunting). Any advice/opinions on this situation would be appreciated. (If folks think that there would be a significant risk of permanently dropping out of the top 5 by attempting this, we would likely choose to leave the pdf ungated as is.) Thanks!! -John
Link Building | | jomosi0 -
What happened to my ranking
Hi trying to rank for "liverpool wedding photographer" as my main keyword. my profile is mainly wedding blogs and photography blog comments, a few "featured weddings" from wedding blogs , directory links and I have also a few guest post blogs. Goy myself all excited in December by getting to 4th position and then followed that up by around 35 links in one week. So expecting my ranking to stabilise or even go up I watched my site slowly sink to a current position of 7th, over January, even as the new links kicked in. a weird thing happened in this period as the following sites where I had left one comment on a blog post ended up giving me links from nearly all the other posts they had written: http://www.richardbernabe.com/blog/2012/12/04/iceland-bound-again/ http://blog.leica-camera.com/2014/12/03/andrew-kaufman-documenting-the-disappearing-street-art-of-wynwood/ http://jnack.com/blog/2015/01/04/when-will-wearable-cameras-be-a-thing/ webmaster tools is indicating I have 374 links from the leica site, 174 links from the richardbernabe site and 77 from the njack one. They are all different blog posts! I have disavowed all three domains. Can anyone explain what has caused this multiplication of links from these particular sites? Also could my link spree have caused a penalty? Best wishes. David. http://jnack.com/blog/2015/01/04/when-will-wearable-cameras-be-a-thing/
Link Building | | WallerD0 -
Our ranking strategy - what to add and would it work?
Hello everyone, this is actually my first time to ask here so please be kind to me. I won't consider myself an expert on SEO, I originally studied to become a writer. I've been learning SEO for the past 1 1/2 years but recently I've encountered a wall. One of our clients wanted to rank high on Google in DIFFERENT countries. So far here are what we're doing: Keyword research + integrating keywords in content Site optimization (inserting keywords on meta tags) Blog development (10+ times a month with use of keywords) Linkbuilding (Local directory submission, submission on free PR sites, making sure client is listed on their partners' pages) I've always thought developing more content would help the site rank higher. Should we build links for a specific page that has our main keyword so that it would also rank higher? Or building links for the root domain just as good? Your comments and suggestions will surely help! Thanks!
Link Building | | RMTA0 -
How do I identify spamming links in Google eyes?
Hi How do I tell which links are spammy to get them removed. Is there a piece of software which I can upload our incoming links to and it will identify which ones are spam???
Link Building | | jj34341 -
Redirect a 404 page
Hi We encountered a problem with our site during a migration to a new platform and we lost much of link juice. I have noticed on SEOmoz Open Site explorer that our old urls from the old site still exists and many have high page authority. The urls all redirected currently to a 404 page and it is not possible to retrieve the old information For example this page http://www.featuredeco.co.uk/mall/departmentpage.cfm/FeatureDeco/_71989/1 This has a page authority of 32. Is it possible to retrieve the link juice from these pages and channel it on the Kind regards Paul
Link Building | | prano0 -
Build My Rank ?
What are your thoughts on using a service like Build My Rank for backlinks?
Link Building | | CalgaryRealtor390 -
How Google finds landing page?
whats would be some crucial numbers for mr. Google to chose Landing page over other pages? Your thoughts? Your experience?
Link Building | | DiamondJewelryEmpire0