Adwords Quality Score and On-Page SEO
-
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well.
So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC.
Basically, is this a fair argument? Do you have an evidence to back this up?
Best in the Midwest,
Phil
p.s. Hi, Joanna
-
Yes, a higher QS will lower the amount you have to bid to get the same position on the ad list. And, yes, on-page SEO related to the PPC ad will increase your QS. See this: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=87411 and this http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=49174 and watch this short video from Google: http://www.youtube.com/watch?v=K7l0a2PVhPQ
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Google penalise me if i noindex lots of pages?
Hey everyone.. I hope you can help! I have optimised my product landing pages for SEO keywords based on volumes. I've been doing PPC for 3 months now and I can see that a lot of the keywords which drive clicks are not showing as high volume in the SEO volumes. My Adwords quality scores for these PPC keywords are low, 6&7 /10... So this leaves me with a predicament - do I 1. Re-optimise my LP's for PPC instead of SEO keywords?
Paid Search Marketing | | Woav
2. Create new LP's just for PPC and no index them? (I could use DKI to good effect here I think thus reducing the necessity to have multiple LP's targeting numerous PPC keywords) But my concern was this... will Google frown on me having lots of similar LPs but only 1 indexed? Or maybe I'm going about this in the wrong manner? Really appreciate any advice anybody can provide on this!? Rick0 -
Impressions - AdWords vs Analytics
Given AdWords is a paid service, you'd hope the figures are accurate. For an example (exact match) keyword last month, AdWords says there were 14,253 impressions on Google search (i.e. not search partners or display network). However, going over to Analytics, for the same month it suggests 4,500 impressions for the same keyword. Google AdWords says the following about impressions: "An impression is counted each time your ad is served on Google's ad networks, such as on Google.com or other publisher websites and apps." "...How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network." Google Analytics explains impressions as: "The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions." Can anyone help clarify what is an accurate way of attaining monthly search figures, i.e. what is my overall potential Google customer base? I've also tried the Keyword Planner - which averages monthly searches - and it gives me 18,100 impressions for the same keyword (almost the two above figures added). Thanks! Rob
Paid Search Marketing | | englebert0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0 -
Super weird stuff in Adwords!
Sup people, Check this out, I found a keyword from the search query report in Adwords, its had over the last month 120,000 impressions and its long tail ish (4 words). Now when I check the keyword tool it says less then 10, when I check Google insights nothing. So I check if EMD is free and it is, so now im really interested! Speak to Google account manager about it he says yeah its super weird, checks account to make sure its not coming from display network and it isn't, so we add the keyword from search query report as a exact match and let it run, this is the second day, yestarday when we added it it done 4000 impressions, today so far its done 500. Whats the score, does it sound like it is doing the traffic or do you think its some sort of bug in Adwords as other tools (keyword tool, Google insights) dont show the same result. The only thing I can think of is, its just kicked in on Google suggestions but not 100% other then that I don't know.
Paid Search Marketing | | activitysuper0 -
PPC + SEO - Both well ranked, which penalty if there's any.
Hello everyone, I have a doubt about the PPC and SEO. For example if i rank at first page ( something like 5th position ) for one specific keyword, and then I decide to add this keyword to my PPC campaign. My 5th rank will be penalized by google if i buy the PPC keyword ? Thanks.
Paid Search Marketing | | augustos0