Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Changing Servers + Effect on SEO

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Changing Servers + Effect on SEO

    Intermediate & Advanced SEO
    5
    7
    10001
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MangoMan16
      MangoMan16 last edited by

      Hi,

      I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time.

      However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.

      1 Reply Last reply Reply Quote 0
      • MangoMan16
        MangoMan16 @NakulGoyal last edited by

        It's not my website, it's the server but thanks for the advice!

        1 Reply Last reply Reply Quote 0
        • NakulGoyal
          NakulGoyal @EGOL last edited by

          I second that. You need to look into optimizing your website. In most cases it's not a server/hosting company issue. Check their main website or other sites on the same server / IP and see if they have the same issue as yours. But to directly answer your question, no it would not impact as long as the country of the hosting company stays the same. I hope that helps.

          MangoMan16 1 Reply Last reply Reply Quote 0
          • MangoMan16
            MangoMan16 @Matthew_Edgar last edited by

            I use WP Super Cache but it hasn't helped.

            1 Reply Last reply Reply Quote 0
            • Matthew_Edgar
              Matthew_Edgar last edited by

              Like the other responses said, moving servers or hosting companies won't affect your rankings or search performance. That is assuming everything else stays the same during the move obviously. 🙂

              EGOL's response is right though - it may not be the fault of the host. Have you talked to your host about the server? Many times there are configuration changes that can speed things up, especially if you are on a dedicated or VPS environment.

              When it comes to your code, since you are in WordPress, have you tried the Super Cache plugin? I've had success with this to help speed up WP sites, even on slow, shared hosting environments. Here is a link to that: http://wordpress.org/extend/plugins/wp-super-cache/

              The other tool I've had some luck with when it comes to load issues is Cloud Flare. You might want to check that out as well. Here is the link to that: http://www.cloudflare.com/

              MangoMan16 1 Reply Last reply Reply Quote 0
              • EGOL
                EGOL last edited by

                If you simply move a site from Server A to Server B or from Hosting Company A to Hosting Company B there should be no change in your rankings.

                Sometimes slowness is not the fault of the server or the host.  There are lots of things that you can do to speed up your site.  These include: optimizing images, removing code bloat, caching pages on the server, reducing the number of files called per page, and much more.

                We cut average load time by nearly two seconds per page by doing the above.

                If you are calling in widgets, images or data from other domains they can really add to your load time.

                NakulGoyal 1 Reply Last reply Reply Quote 3
                • ParagonDigital
                  ParagonDigital Subscriber last edited by

                  Hi Mango Man,

                  If your hosting provider is in the same country there shouldn't be any negative affects as long as you do the technical part right.

                  I've moved sites more times than I can remember and never seen any negative affects.

                  I've attached a video from Matt Cutts explaining this.

                  Hope this helps!

                  watch?v=w41dsE87CfY

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • AdenaSEO

                    Server update to ipv6, SEO consequences

                    Hi all, I read the article from 2014 on MOZ regarding ipv6.
                    https://moz.com/blog/ipv6-cblocks-and-seo Our technical department is about to change our server from ipv4 to ipv6.
                    Are there any things we have to consider regarding SEO / rankings / duplicate content etc.. with this transition? I hope you have a little spare time to answer this question. Regards,
                    Tom

                    Intermediate & Advanced SEO | | AdenaSEO
                    1
                  • seoman10

                    CDN for SEO (or not)?

                    Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!

                    Intermediate & Advanced SEO | | seoman10
                    1
                  • TheaterMania

                    Is tabbed content bad for SEO?

                    I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!

                    Intermediate & Advanced SEO | | TheaterMania
                    0
                  • BbeS

                    How does the use of Dynamic meta tags effect SEO?

                    I'm evaluating a new client site which was built buy another design firm. My question is they are dynamically creating meta tags and I'm concerned that it is hurting their SEO. When I view the page source this is what I see. <meta name="<a class="attribute-value">keywords</a>" id="<a class="attribute-value">keywordsGoHere</a>" content="" /> <meta name="<a class="attribute-value">description</a>" id="<a class="attribute-value">descriptionGoesHere</a>" content="" /> <title id="<a class="attribute-value">titleGoesHere</a>">title> To me it looks like the tags are not being added to the page, however the title is showing when you view it in a browser and if use a spider view tool, it sees the title. I'm guess it is being called from a DB. So I'm a little concerned though that the search engines are not really seeing the title and description. I'm not worried about the keywords tag. Can anyone shed some light on how this might work? Why it might not being showing the text for the description in the page code and if that will hurt SEO? Thanks for the help!

                    Intermediate & Advanced SEO | | BbeS
                    0
                  • Thos003

                    Server Migration, Does it effect SEO?

                    About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?

                    Intermediate & Advanced SEO | | Thos003
                    0
                  • bronxpad

                    Domain expiration and seo

                    My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?

                    Intermediate & Advanced SEO | | bronxpad
                    0
                  • SEODinosaur

                    Changing a url from .html to .com

                    Hello, I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?

                    Intermediate & Advanced SEO | | SEODinosaur
                    0
                  • attorney

                    Are dropdown menus bad for SEO

                    I have an ecommerce shop here: http://m00.biz/UHuGGC I've added a submenu for each major category and subcategory of items for sale. There are over 60 categories on that submenu. I've heard that loading this (and the number of links) before the content is very bad for SEO. Some will place the menu below the content and use absolute positioning to put the menu where it currently is now. It's a bit ridiculous in doing things backwards and wondering if search engines really don't understand. So the question is twofold: (1) Are the links better in a bottom loading sidemenu where they are now? (2) Given the number of links (about 80 in total with all categories and subcategories), is it bad to have the sidemenu show the subcategories which, in this instance, are somewhat important? Should I just go for the drilldown, e.g. show only categories and then show subcategories after? Truth is that users probably would prefer the dropdown with all the categories and second level subcategories, despite the link number and placement.

                    Intermediate & Advanced SEO | | attorney
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter

                  Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.