Nofollow on site-wide banner links
-
Hi
I have a blog in relation to my webshop. On the blog I have two banners linking directly to the webshop on every page (site-wide links). Should I make the banner links nofollow?
Thanks,
Rasmus
-
Generally agree with the comments - links between two of your own sites shouldn't be a huge problem. Google could devalue them a bit, if they see the connection, but devalued isn't penalized. As Philipp said, if you also put contextual links to the webshop in the blog, it could be that the banners keep those links from counting - Google tends to disregard the 2nd, 3rd, etc. link to Page B from any given Page A. If the contextual links are specific, deep pages, though, you should still get value.
-
Thanks for your reply.
I am not worried that Google will see the banners as paid links. However, the blog is on a completly different domain with no relation to the webshop.
Instead of linking to the webshop's front page on every page on the blog, I would prefer to make some deep links to the webshop. I am worried that the value of these deep links will be reduced due to the banners.
-
As Phillip B states- there is no need to add nofollow. Are you worried that Google will see the banners as paid links?
Banner advertising is very common on the net, and does not cause penalties, so you need not worry. The fact that the banners are on your own domain (which i guess is on either a sub domain, directory or similar domain) means you are perfectly safe.
If you were paying for a site wide link, e.g footer, on a non related site then it may be a different case.
You may want to add your keyword as the image alt tag- SE's will see this as anchor text and imo this is almost as strong as a text anchor link
-
hmm, sorry i'd have to research this deeper and have gotta run soon...
actually i was thinking of those banners that have a js-link to an adserver, which then gets redirected. just packing the link in a javascript might actually not do the job (as google follows them now).
so i'm not even sure if javascript is the best way to "hide" these links in your case. be careful that you don't get in trouble for "cloaking" your links, that could have very adverse effects.
sorry for not being able to answer more specifically about the javascript:(
hope someone with deeper knowledge can help you set this up! -
Thank you very much for your reply.
Yes, I want to pass link juice via text links embedded in the blog posts (with an appropriate anchor text) when it is relevant - not via site-wide links.
Could you shown me an example on how to link the right way with javascript?
-
that doesn't seem necessary: since it's your own blog i assume you don't receive payment for it;)
nofollow won't do much for you in this case. but if you would like to assign more link power to possible text links from the content, you might want to consider redirecting the banner links via javascript. that way, no link juice will be wasted on banners that carry little seo value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Parsing jQuery Links as Real Links
While trying to diagnose a recent Google penalty I found out that links were being parsed by Google even though they were made using jQuery. I had the linkify plugin on my site and configured it to convert URLs to links on all of my pages. Today I found links to other sites of mine from sites that should not have been linking to them and found that the links came from pages whose links were generated via jQuery. This makes me wonder, how do I know if Google is counting javascript generated links? Is it possible that my native ad widgets are creating links that Google might count? Since I don't own any of the sites that advertise via the widgets I don't know how to tell if they are getting link juice or not. It used to be that Google didn't parse javascript, so you could add as many links to your site via javascript as you wanted without being seen by Google as linking to those sites. Does anyone know of a jQuery plugin that does turn URLs into clickable links that Google won't parse as real links?
On-Page Optimization | | STDCarriers0 -
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Best Site Architecture tool for analysis my & competitors site?
Hello All, I am really confused with my current architecture for Ecommerce site, can you please suggest any tool or software where I can analysis mine and competitors site architecture ? Thanks!
On-Page Optimization | | pragnesh96390 -
301 Redirect to external site
Hi guys, We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking. The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least). Thanks in advance!
On-Page Optimization | | RameshNair
Ramesh Nair0 -
Internal link text
Hi With internal links, should I make sure to always use the same anchor text im trying to rank the page for? For example im having a tidy up and have realised im linking to the same page in multiple blog posts using different anchor text. Whats the rule of thumb here? Thanks Chris
On-Page Optimization | | mrcsleonard1 -
Cannibalizing link
this is what the reports states :Cannibalizing link"Red & Color Roses", "Red roses", "Black Baccara Roses\rBlack And Red Roses\rStarting at: $ 0.72 per Rose", "Black Magic Rose\rDark Red Black Rose\rStarting at: $ 0.96 per Rose", "Forever Young Roses\rRed Rose Flowers\rVelvety Deep Red\rStarting at: $ 1.16 per Rose", "Freedom Roses\rRed Rose\rStarting at: $ 0.66 ¢ per Rose", "Madame Delbard\rRed Wedding Rose\rStarting at: $ 0.66 per Rose", "Night Fever Roses\rTraditional Roses\rRomantic Red Roses\rStarting at: $ 0.66 per Rose", and "Red Paris Roses\rDark Red Rose\rStarting at: $ 0.72 per Rose"ExplanationIt's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).RecommendationUnless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. the questions is then why having those links on that page hurts, when we need the links to take the costumer to the color of red roses they want.
On-Page Optimization | | globalrose.com0 -
The Value of Internal Links?
I have seen countless SEO "experts" suggest internal links are great to help the search engines find your content. I wonder if that is true any more. It seems like a sitemap would do a better job. I think tags may even hurt the content I want to Google to know as most important. I'm using Simple Tags on all of my WP sites. If it "sees" a word in the article that is also a tag it adds a link for that tag to a listing of all the articles with that tag. It only does this once per tag though. Going on the experts advice, I thought this was a good idea. But now, I'm thinking these tags reduce the value of links to my eBook or other content i want to feature. Which doesn't get tagged much since I don't promote it all that often on my site within content. I make it nearly impossible to miss it on the site though. 🙂 What I do see the tags doing is helping users find the content. So I do see it improving the bounce rate and giving uses an assist in finding more content about what they are looking for. I have tags marked as noindex follow. But I'm really considering now removing the links. I hate plugins anyway. 🙂 Seems I'm always finding another must have plugin though. Now I'm thinking I'd be better off to just add links manually into the content that I really want to feature. All these automatic links I'm generating can't be good. Thanks for your thoughts on this.
On-Page Optimization | | RustyF0 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0