Should I 301 Poorly Worded URL's which are indexed and driving traffic
-
Hi,
I'm working on our sites structure and SEO at present and wondering when the benefit I may get from a well written URL, i.e
ourDomain / keyword or keyphrase .html
would be preferable to the downturn in traffic i may witness by 301 redirecting an existing, not as well structured, but indexed URL.
We have a number of odd looking URL's i.e
ourDomain / ourDomain_keyword_92.html
alongside some others that will have a keyword followed by 20 underscores in a long line...
My concern is although i would like to have a keyword or key phrase sitting on its own in a well targeted URL string I don't want to mess to much with pages that are driving say 2% or 3% of our traffic just because my OCD has kicked in....
Some further advice on strategies i could utilise would be great. My current thinking is that if a page is performing well then i should leave the URL alone. Then if I'm not 100% happy with the keyword or phrase it is targeting I could build another page to handle the new keyword / phrase with the aim of that moving up the rankings and eventually taking over from where the other page left off.
Any advice is much appreciated,
Guy
-
Well, I think in many cases change is good. I understand your concern though.
I think redirecting the current url will be fine and you won't lose traffic. They are still clicking on the old url, and landing on the new. I don't think that will be too off putting for anyone based on experience. We do 301's from totally different sites and still have the traffic when they land on a page. As well as that, you won't lose any link juice to speak of as the 301 will transfer 90% plus.
I would use the OurDomain.com/keyword or keyword-phrase as opposed to having the .html extension after it. And, dashes as opposed to underscores.
Best
Edit: Forgot your last paragraph. Be careful with adding pages of similar keywords like:
Purple Monkeys to Big Purple Monkeys, etc. You don't want to be so close that you impact one keyword while thinking you will move the other up. Remember that not every search is exact match.
Look at where you are failing in conversions: Is it the ranking not bringing you traffic or is it you are getting impressions without click through (meta description maybe?) or is your traffic bouncing because your landing page sucks or is not answering their query.Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301's, Mixed-Case URLs, and Site Migration Disaster
Hello Moz Community, After placing trust in a developer to build & migrate our site, the site launched 9 weeks ago and has been one disaster after another. Sadly, after 16 months of development, we are building again, this time we are leveled-up and doing it in-house with our people. I have 1 topic I need advice on, and that is 301s. Here's the deal. The newbie developer used a mixed-case version for our URL structure. So what should have been /example-url became /Example-Url on all URLs. Awesome right? It was a duplicate content nightmare upon launch (among other things). We are re-building now. My question is this, do we bite the bullet for all URLs and 301 them to a proper lower-case URL structure? We've already lost a lot of link equity from 301ing the site the first time around. We were a PR 4 for the last 5 years on our homepage, now we are a PR 3. That is a substantial loss. For our primary keywords, we were on the first page for the big ones, for the last decade. Now, we are just barely cleaving to the second page, and many are 3rd page. I am afraid if we 301 all the URLs again, a 15% reduction in link equity per page is really going to hurt us, again. However, keeping the mixed-case URL structure is also a whammy. Building a brand new site, again, it seems like we should do it correctly and right all the previous wrongs. But on the other hand, another PR demotion and we'll be in line at the soup kitchen. What would you do?
Intermediate & Advanced SEO | | yogitrout10 -
Should we use URL parameters or plain URL's=
Hi, Me and the development team are having a heated discussion about one of the more important thing in life, i.e. URL structures on our site. Let's say we are creating a AirBNB clone, and we want to be found when people search for apartments new york. As we have both have houses and apartments in all cities in the U.S it would make sense for our url to at least include these, so clone.com/Appartments/New-York but the user are also able to filter on price and size. This isn't really relevant for google, and we all agree on clone.com/Apartments/New-York should be canonical for all apartment/New York searches. But how should the url look like for people having a price for max 300$ and 100 sqft? clone.com/Apartments/New-York?price=30&size=100 or (We are using Node.js so no problem) clone.com/Apartments/New-York/Price/30/Size/100 The developers hate url parameters with a vengeance, and think the last version is the preferable one and most user readable, and says that as long we use canonical on everything to clone.com/Apartments/New-York it won't matter for god old google. I think the url parameters are the way to go for two reasons. One is that google might by themselves figure out that the price parameter doesn't matter (https://support.google.com/webmasters/answer/1235687?hl=en) and also it is possible in webmaster tools to actually tell google that you shouldn't worry about a parameter. We have agreed to disagree on this point, and let the wisdom of Moz decide what we ought to do. What do you all think?
Intermediate & Advanced SEO | | Peekabo0 -
HTTPS Certificate Expired. Website with https urls now still in index issue.
Hi Guys This week the Security certificate of our website expired and basically we now have to wail till next Tuesday for it to be re-instated. So now obviously our website is now index with the https urls, and we had to drop the https from our site, so that people will not be faced with a security risk screen, which most browsers give you, to ask if you are sure that you want to visit the site, because it's seeing it as an untrusted one. So now we are basically sitting with the site urls, only being www... My question what should we do, in order to prevent google from penalizing us, since obviously if googlebot comes to crawl these urls, there will be nothing. I did however re-submitted it to Google to crawl it, but I guess it's going to take time, before Google picks up that now only want the www urls in the index. Can somebody please give me some advice on this. Thanks Dave
Intermediate & Advanced SEO | | daveza0 -
Ecommerce SEO - Indexed product pages are returning 404's due to product database removal. HELP!
Hi all, I recently took over an e-commerce start-up project from one of my co-workers (who left the job last week). This previous project manager had uploaded ~2000 products without setting up a robot.txt file, and as a result, all of the product pages were indexed by Google (verified via Google Webmaster Tool). The problem came about when he deleted the entire product database from our hosting service, godaddy and performed a fresh install of Prestashop on our hosting plan. All of the created product pages are now gone, and I'm left with ~2000 broken URL's returning 404's. Currently, the site does not have any products uploaded. From my knowledge, I have to either: canonicalize the broken URL's to the new corresponding product pages, or request Google to remove the broken URL's (I believe this is only a temporary solution, for Google honors URL removal request for 90 days) What is the best way to approach this situation? If I setup a canonicalization, would I have to recreate the deleted pages (to match the URL address) and have those pages redirect to the new product pages (canonicalization)? Alex
Intermediate & Advanced SEO | | byoung860 -
Google's Exact Match Algorithm Reduced Our Traffic!
Google's first Panda de-valued our Web store, www.audiobooksonline.com, and our traffic went from 2500 - 3000 (mostly organic referrals) per month to 800 - 1000. Google's under-valuing of our Web store continued to reduce our traffic to 400-500 for the past few months. From 4/5/2013 to 4/6/2013 our traffic dropped 50% more, because (I believe) of Google's "exact domain match" algorithm implementation. We were, even after Panda and up to 4/5/2013 getting a significant amount of organic traffic for search terms such as "audiobooks online," "audio books online," and "online audiobooks." We no longer get traffic for these generic keywords. What I don't understand is why a UK company, www.audiobooksonline.co.uk/, with a very similar domain name, ranks #5 for "audio books online" and #4 for "audiobooks online" while we've almost disappeared from Google rankings. By any measurement I am aware of, our site should rank higher than audiobooksonline.co.uk. Market Samurai reports for "audio books online" and "audiobooks online" shows that our Web store is significantly "stronger" than audiobooksonline.co.uk but they show up on Google's first page and we are down several pages. I also checked a few titles on audiobooksonline.co.uk and confirmed they are using the same publisher descriptions we and many other online book / audiobook merchants do = duplicate content. We have never received notice that our Web store was being penalized. Why would audiobooksonline.co.uk rank so much higher than audiobooksonline.com? Does Google treat non-USA sites different than USA sites?
Intermediate & Advanced SEO | | lbohen0 -
Sudden increase in number of indexed URLs. How ca I know what URLs these are?
We saw a spike in the total number of indexed URLs (17,000 to 165,000)--what would be the most efficient way to find out what the newly indexed URLs are?
Intermediate & Advanced SEO | | nicole.healthline0 -
Domain Age. What's a good age?
I have a new site that ranks very well and is rich with content. I know that it would rank better but since it's new I'm assuming that it is being held back. My question is how long does it take for a site to mature?
Intermediate & Advanced SEO | | bronxpad0 -
Most Painless way of getting Duff Pages out of SE's Index
Hi, I've had a few issues that have been caused by our developers on our website. Basically we have a pretty complex method of automatically generating URL's and web pages on our website, and they have stuffed up the URL's at some point and managed to get 10's of thousands of duff URL's and pages indexed by the search engines. I've now got to get these pages out of the SE's indexes as painlessly as possible as I think they are causing a Panda penalty. All these URL's have an addition directory level in them called "home" which should not be there, so I have: www.mysite.com/home/page123 instead of the correct URL www.mysite.com/page123 All these are totally duff URL's with no links going to them, so I'm gaining nothing by 301 redirects, so I was wondering if there was a more painless less risky way of getting them all out the indexes (IE after the stuff up by our developers in the first place I'm wary of letting them loose on 301 redirects incase they cause another issue!) Thanks
Intermediate & Advanced SEO | | James770