PA and PD better than my competitors is a way to rank better?
-
I got a site that stuck in last position of google's first page.
My on-page is grade A for this particulary page, i got links for that page too.
But My competitors PA and PD is better than mine, not too much, but it is.
If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors?
Thats the factor that i have do cara abour now?
-
Keep in mind da and pa are not so accurate anymore since people are using the disavow tool. Also keep in mind the google cares more about quality, anchor texts and relevance then just da and pa. So be careful if you are just chasing the da and pa.
-
I love this idea! Combining social media and getting some authority links helped me outrank some competitors.
-
Best thing to do is make sure your site structure and code is clean and fast. Optimize your pics with alt tags, and use the lowest image size possible so speed of loading is quick.
Also measure your analytics and review your time on site and bounce rate. If google sees that people visit your site and immediately leave, this tells them your site is not relevant for that specific keyword.
You will also want to make sure that you consistently add new and relevant content throughout your site. Google seems to like deep sites. That is why internal linking is important.
Get reviews for your site from clients or customers from Google, Yelp etc.
Good Luck
-
Short answer to your question, yes.
A quick question to everyone who says update the content, that is fair enough, but whenever we undertake a site wide update/slight content addition/change it seems we get hit with a filter/penalty.
Sort of like "your site is changing, we need to wait until you stop to rank you properly"....it's really weird.
Although I wonder if it has more to do with slight title tag changes too, any thoughts, anyone?
-
I have actually used these (I call) "trust building strategies to rank", it was a wise decision! IMO and experience trust is the most important factor for ranking.
I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.
?action=view¤t=Screenshot2012-04-16at10114PM.png Screenshot2012-04-16at10114PM.png
-
Agreed!
-
I have seen many cases where the 1st position holder has PA and DA less than the lower ranked ones, however, it definitely does help a great deal to see your site and page authority generally. Just putting it out there so you don't expect to automatically rank higher if/when your PA DA increases
-
Hi Rafael,
Yes, look to primarily focus on the PA and look to continue to build relevant links to your site page focusing on the relevant anchor text to be used.
It might be worth running Open site explorer too and monitor the current external links (as well as internal) point to the specific page and look to engage within existing websites already linking to you but ask them to modify the anchor text?
Simon
-
Hi there Rafael!
It seems that JoelHit is referring to making sure that you have uniquely written content on your home page if that is what you want to improve in rank, provided that you're already working on the backlink issue.
I'd strongly recommend going through OSE to review your competition's highest backlinks for DA/PA and working to get some for yourself.
Best of luck!
-
For pages that have similar link metrics and are competing for the first page rankings I would really recommend to focus on the social metrics as of late they seem to be what helped me get my clients from top 5-9 to 1-3.
If you give more information about the page and keyword we can do further analysis and see what you lack from the puzzle. But you can do that yourself too ..
Check here :
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
If u are missing a piece of the pie simply do work on it and get to the top.
-
Hi Rafael,
On the subject of updating content, there are a couple of basic things you could think about that will help send a signal to the search engines that tells them the content on your site is kept current and therefore more likely to be relevant.
- Take a look at your existing pages and see if any of the content can be updated. There is an old blog post from Rand which talks about this and is still very relevant
Headsmacking Tip #11 - Refresh Legacy Content for a Rankings Boost
Paddy Moogan also talks about this strategy in a post from earlier this year
Actionable Link Building Strategies
- The second option is to look for opportunities to build new content (which can serve the dual purpose of helping to build more of those back links you want)
On the subject of building more links, yes, that will help improve your PA & DA, but be clever and thoughtful about the way that you do this. Don't just go for every link that crosses your path - work to get better quality links rather than just going for quantity.
Hope that helps,
Sha
-
What do you mean update the content?
cuz my page is static, what king of content can i put in a page that is static, you know what i mean?
Any tips?
-
Make sure you link to that page from other pages on your site to from within content if you have not done so already. This may provide a quick win while you do your link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much should I analyze my competitors?
Hi, Recently I've started a competitor research (aka competitive analysis). A few hours after I began, I've started to feel that maybe I'm doing too much unnecessary work. What I've been doing so far is analyzing the competitor's links (using the Dr Pete's Link Profiling excel and some other things), and their site optimization. The on-site optimization analysis has been very light, just to see if the competitors are doing something really well, or not. But still, I think that maybe I'm doing too much work. So, I'd like to see your thoughs: How much work is necessary when doing competitor analysis? What things do you analyse? And how much do you report to the clients? Thank you all in advance! Ivan
Competitive Research | | ivankrm0 -
Competitor's Ranking's Reports are Showing Blank Values for Rankings
When selecting competitors to see how they rank for specific terms in the ranking's report page here, it loads the page normally, but without any actual rankings. Where values should be, it lists all values as our competition not ranking whatsoever (for all competitors). I'm not sure if there is something we're doing wrong, or perhaps we just need to wait for a refresh, but if anybody could help out, that would be wonderful!
Competitive Research | | ACLens0 -
Tool for finding what keywords a competitor ranks for?
Does anyone know of any good tools that display what keywords a competitor ranks for? I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
Competitive Research | | shawn810 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
Best way to check a sites traffic that you dont own. (Canadian Site)
We are looking for a way to get the estimated traffic for some sites in our niche. Usually we use compete.com or spyfu, but they only track traffic in the US. Does anyone know a way we can get traffic estimates in Canada? Thanks in advance.
Competitive Research | | ClaytonKendall0 -
What do the following metrics in the SEOMoz toolbar stand for: PA, mR, MT & DA?
I just downloaded the SEOmoz toolbar and found out several metrics that I need help to understand: PA mR mT DA Can anyone help with this?
Competitive Research | | amtnezschez0 -
What metrics are you using to build profiles of competitors Google Places pages?
Hi, I am attempting to put together a set of procedures to undertake when optimizing Google Places pages. Does anyone have a good list of metrics and methods for determining them in order to build profiles of competitors' Places pages? Thanks
Competitive Research | | networkelites0 -
PA v PR
Hi All, I operate a weather website, and our link building strategy has been to offer weather services to domains with high ranking homepages in return for links from those homepages. The researching of 'high ranking pages' is obviously a big part of the link building process, and up until now we have been using Google's PageRank (PR), in the form of a Chrome extension to determine a pages authority. Now that there is an SEOMoz Chrome extension with Page Authority (PA)...and mozRank/mozTrust, should we switch to PA instead of PR when determining which pages to link from? Thanks.
Competitive Research | | wbruceis-2372710