Google+ SEO value
-
Hello,
We created a google+ page for our website and we would like to know what's best for SEO purposes.
We've put +1 buttons on our website and when you use them it give a +1 to our website's url.
Some other websites on the other hand make the button give a +1 to their website's page on Google + like this for instance:
https://plus.google.com/u/0/113493854651753327245/posts
So basically the number of +1s on the Google+ page increases.
Which one is best to have my website rank higher for its keywords?
Thanks for your help
-
My guess is that these brands are looking at it more from a perspective of getting people to follow their +1 accounts so they can use them as a promotional tool, more than looking at it from an SEO perspective, but I could be wrong.
-
I think it is best to have +1 buttons for the website's URL.
The reason for this is much like the Facebook Like button in that it influences peers. If somebody is following you on Google+ and you +1 a page then that page is given a boost when it is showing up on that persons SERP.
For example, imagine A follows B on Google+ and B +1's the URL awesomeurl.com. Before, if A searches for "an awesome URL" awesomeurl.com may be 7th on the SERP. After B +1's the URL, awesomeurl.com could be 2nd on the SERP for A.
At the moment it is definitely affecting SEO when you are signed into your Google+ account through search plus your world. It is hard to say how much it is effecting SEO for the general searcher who is not signed in.
-
Thanks to all of you for your answers.
Clancy, I kinda thought like you but then, why do big brands send it to their Google+ page and not to their site? For example seomoz seems to send their +1s to their Google+ page so I guess they do it becuase they think it's better for SEO right?
-
Hi Lisa,
From what I understand of your question, you're trying to figure out the structure of placing Google +1 buttons and Google follow buttons on your site?
If you go to our domain, http://www.kitchenwaredirect.com.au, you will see that we have a G+1 button in the header. When a user clicks on this, it +1's whatever page they are on (homepage, a brand landing page etc). If you go to any of our products, in addition to the +1 button in the header, there is also a +1 button on the item template to encourage more +1's of individual products. Towards the bottom of the description on our item template, there is a large follow button.
This encourages a good mix of +1's and follows.
Hope this helps
-
I tend to think it will work the other way round - Google wants to use +1 as an in-house popularity contest basically (from what I can tell they've taken the concept of other social bookmarking sites and optimized them for their own purposes in an environment that they have complete access to and control over).
I'd say point the +1's at the property you want to rank (your site, most likely). I could be wrong, but I imagine this would be more in line with what they intend the use of +1 to be (sharing, recommending and endorsing content, not profiles).
That being said, I don't really think Google+ is set to be the massive thing everybody makes it out to be. Google is pushing it hard for sure, but they haven't got me (or basically anybody I know) convinced that the world needs another sharing platform like this - there's already so many well-established ones out there (Digg, Stumbleupon, Facebook, Twitter). People only need so many ways to say, "Hey, check this out.", and the market is already quite competitive.
-
Thanks for your help. Do you have sources that say the same?
-
Since you are using Google's properties, this exercise should focus on Google's realm of influence. By pointing back to the Google Plus page, you are re-enforcing the value of the +1's that you get on your site to Google.
This will help build the brand and create trust in Google, which in turn will impact all your overall search efforts.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does knowing SEO benefit a consultant in social media
Hi Mozers I'm in the process of trying to secure a client that requires social media expertise. I want to be able to use my SEO knowledge as a benefit. I am struggling to explain in simple terms how a knowledge of SEO underpins a good Social Media campaign. Does anyone know of any good resources I can work through to communicate this issue effectively?
Social Media | | catherine-2793880 -
Do you think that Content Locking (force to share to unlock content) is manipulative and will eventually be penalised by Google?
There is a tactic called content locking which requires a user to share a post or homepage URL in order to unlock content (either a video, a full post or downloadable ebook). Do you think this is manipulating signals to increase search rankings? Argument Against Using Content Locking Social signals and links from Google Plus shares clearly correlate to increased search engine visibility. Requiring a user to pay for content with social sharing is only used to improve search rankings. According to the webmaster guidelines: "Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, 'Does this help my users? Would I do this if search engines didn't exist?'" Argument For Using Content Locker Users tend to value their social profiles and won't share something unless they believe it is valuable. Requiring a share is just a push to motivate them to share something they value. Additionally, it is similar to an email opt-in in that the publisher now has a social media lead they can follow up on. It's not just about SEO, it's about tapping into social network traffic and engagement on social networks.
Social Media | | designquotes1 -
Google Places and Google Local
I am pretty confused about how the difference between Google Local, Places and Business Pages. I created a Google+ Page and have about 800 followers. https://plus.google.com/100975632641377061238 To control our listing on Google Maps and what shows up on the right side of a Google Search, which includes a map and business hours I had to create a Google Local page. Now this page only shows we have 4 followers. https://plus.google.com/110649807298590030594 Is there any way to combine the two?
Social Media | | joebuilder1 -
Lost with Google services: place, Google +, page, youtube ...?
Hello MOoooooooooooooz ! Sorry to add another post on this. But I think most of us agree on the fact that for Google +, Google is not making very good job. Even worst when we know how low is the engagement on this website. Now I'm facing the following issue: Multi page and accounts through Google services ! One of my customer is playing music. So she has a google + profil and a youtube. Now we created the same for her website: A google page and then a google place (Google team has been sending hundred of messages and so far has not merge them). Then I opened a youtube for the Google Page. So i end up with: A Google + Profil for her (we use for the authorship) A Goole + profil for her website (we use for the SEO) A Google place page (we use for maps SEO) A youtube account for her (come with gmail) A youtube channel for her (easier to promote her job) A youtube channel automatically created through the Google + page (2) What would you do in this case to: Get 1 Google page Get 1 youtube channel I would like something easy to use even for youtube download or reviews and sharing. So I do not know which one to keep, etc ... Hope you can help me as I'm sure many of us faced the same issue.
Social Media | | AymanH0 -
Same posts on facebook and google+. Is this a problem?
I plan to publish same posts on facebook and google+. As they are in 10 different languages, I would rather not make modifications for facebook and google+ respectively. Do you see any problems with this? Do you think it matters whether I first publish on google+ or first on facebook? Any problem if I publish posts on one social media account which I already published in another social media account for another company of mine some months ago? thanks
Social Media | | lcourse0 -
Google Autor Profiles in Big Companies
I work for a big company and they want to use the google autor tag. The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically. The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile. Now I know that google only wants real people in google plus bla bla ... bla bla ... How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
Social Media | | Windex0 -
Google+ Is this listing Claimed or Not?
I'm working on a dentist website. I logged in using their gmail account. I then searched for the practice name with the city and state then found their listing. I clicked on the link that has the Google reviews and it brought me to their Google+ page. If I click on Manage this page, it takes me to my client Google places dashboard page where I can edit some information.... even though I am having a hard time uploading images. Getting a "Cannot upload images at this time" Error The weird thing is that if I hit the browser back button and then Manage this page again, it takes me to the page where I can claim the business. I click on the blue link that says "If you own this place, claim it and edit it directly", I get a message that says "You may only access listings that you own. If you created this listing with a different Google Account, please log into that account and try again. If you've deleted this listing, you may create it again in Google Places Any clues on what is going on? Please see images attached. iyonJ.jpg Zqe7K.jpg
Social Media | | Czubmeister0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0