How quickly should I change/edit sites to avoid potential over optimization penalty?
-
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours?
Thanks for your help!
-
This is just an example. The point behind it is to optimize your site and structure it for the user via educating/entertainment/enlightening content with keyword variations.
Build your content to help your users, and keep keyword variation in mind.
-
That is a lot of detail! Hope it is correct because I am gonna follow it.
-
Thanks guys. I've seen some downward movement recently with some of my sites and with all the buzz about OOP (and the fact that I've definitely not updated some of these sites in awhile so they are too keyword heavy among other things) I know that I need to make changes on multiple sites to fall in line with the whole "de-optimization is the new optmization" stuff.
I've heard that other folks who have diluted keyword density, created less keyword heavy title tags, etc. saw their rankings improve with days or a week. Hopefully that will happen here too. But I think going slowly, page by page, is probably best.
-
To be honest, all you need to worry about is the SERPs. I would recommend doing a few changes to pages that currently aren't ranking very well in the SERPS, and leave the well ranking pages alone for the time being. If you start to see your site or individual pages slowly falling down the rankings then that's the time to revisit those pages and fine tune them.
The worse thing you can do is suddenly change things on every page and though no fault of your own your site falls down the rankings because you changed its on-page SEO.
I think picking 2 keywords to optimise content for per page is more than enough to put you in a good position on google, anything more than that and I think you're probably trying to optimise a little too well, which is the whole point of this update.
-
Sorry, Changing my answer. Heres what I have learned today.
If your keyword is [Exact] for all the following factors on one of your pages Titles, H1s, Bodys, Navigations, descriptions, and footer there is a good chance of a ranking loss for your [Exact] _keywords _in a SERP.
Rand recommends that we use helpful keyword variations for each of these.
For example.
Your Title can be: **company [keyword] | Explain what the page is about [maybe keyword] **
Your H1 can be : **Explain what lies beneath [keyword] **
Your Body can be: 400 or more words 2 [keywords]one in bold
Your** Body Links** can be: Learn more about this 2 [keywords]
Your**** Navigation** can be: [keyword] **
Your Description can be: Whatever will attract your demographic from the SERP (no keyword)
Footer - contact us / sitemap / company info / ** no keywords!**
Every learn link needs to lead to a page where the user will learn. Always offer more value to your readers, they are the ones that will help you rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can access my site using www
Hello, when I try to access my website using www i would like it to redirect to non www but instead it shows a sal error message.
On-Page Optimization | | Voopoo2 -
Internal Duplicate Content/Canonical Issue/ or nothing to worry about
Unfortunately, my developer cannot give me an answer to this so I really do hope someone can help. The homepage of my website is http://www.laddersfree.co.uk however I also have a page http://www.laddersfree.co.uk/index.php that has a page rank and essentially duplicates the home page. Does someone know what this is? Do I need to get my developer to do a 404? It is worrying that he has not come back to me. Thanks Jason
On-Page Optimization | | gymmad0 -
How to Optimize Multiple Listing Pages
Hello Webmasters, How can I optimize a site having a listings which creates various multiple pages? e.g: Pages like below: http://moz.com/blog?page=2 http://moz.com/blog?page=3 etc I want to optimize meta tags of these pages. If i put common title and description. My moz analysis showing duplicate meta tags and duplicate description issues. Please guide me to optimize these type of pages.
On-Page Optimization | | wmsindia0 -
"Turning off" content to a site
One site I manage has a lot of low quality content. We are in the process of improving the overall site content but we have "turned off" a large portion of our content by setting 2/3 of the posts to draft. Has anyone done this before or had experience with doing something similar? This quote from Bruce Clay comes to mind: “Where a lot of people don’t understand content factoring to this is having 100 great pages and 100 terrible pages—they average, when the quality being viewed is your website,” he explained. “So, it isn’t enough to have 100 great pages if you still have 100 terrible ones, and if you add another 100 great pages, you still have the 100 terrible ones dragging down your average. In some cases we have found that it’s much better, to improve your ranking, to actually remove or rewrite the terrible ones than add more good ones.” What are your thoughts? Thanks
On-Page Optimization | | ThridHour0 -
Dropping Old Site After Too Many Penalties. What Do You Think About the New One?
I finally decided to drop my website after it kept losing traffic even though I spent hundreds of hours and lots of $$$ trying to recover from both Panda and Penguin. I should've started a new website a lot earlier. So here's my new website, let me know if it's worthy of Big G: http://www.webhostinghero.com/ Thank you in advance for your constructive comments!
On-Page Optimization | | sbrault740 -
State Abbreviations and/or Fully Spelled Out?
Should State names be abbreviated and/or fully spelled out in title tags, meta descriptions and body content? Does Google know that VT = Vermont?
On-Page Optimization | | lbohen0 -
Tilde + On-page Optimization
I'm analyzing my Hispanic site www.escolares.net, and I noticed that on-page optimization rank with an F pages using a tilde in target keywords. Does anybody know if SeoMoz software can completely understand in their analysis special characters as tildes? Cristian Majluf
On-Page Optimization | | motorpod1 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0