Link building for ecommerce site
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What are your recommendations for the best link building strategy for a B2C ecommerce site?
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Hi Mark,
They have business pages - see http://www.google.com/+/business/
You basically create a business page under an existing personal G+ account.
Thanks,
Brad -
Is G+ coming up with business pages soon?
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Hi Mark,
- Contact blogs in your niche and offer them products to review and keep (with a couple of links back to your site) or giveaway on their blog (again, we a couple of links back to your site). This works really well when a review and giveaway of the same product are done at the same time
- Sign up for forums in your niche and actively start posting valuable content. Don't spam, be transparent about who you are, but offer genuine, useful content and discussion.
- Analyse OSE every reindex and copy your competitor's best links! Be it in niche directories, blogs, high authority informational sites etc etc
- Get social - sign up for FB, Twitter, Pinterest, G+ etc and become active - share, like, follow, comment etc (regularly!)
Hope this helps,
Brad -
I'd add product articles/reviews to the list of content for link building.
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There are a few strategies I would consider important on a site that is likely to have a lot of of pages: - online PR. Getting those genuine pieces of PR and brand links is a good way to start building authority. - add sharing buttons to every product page - enabling people to share the product easily means if the product is something a user would share, you increase the chance of them actually doing so. Don't underestimate the power of social sharing and interaction with these deep product links - link bait. Create amazingly shareable content. Easier said than done, yes! But nonetheless a valuable tactics. - Giveaways. Work with bloggers and other websites to offer giveaways. This often results in links from the websites but also some genuine brand awareness as well. - guest blogging. Reach out, build relationships and ultimately start to contribute great content to other blogs This only just scratched the surface, I know. But these are great ways to start. As a rule, I would say that link building should be brand heavy but also not all focused on a single page. You've tonnes to go at with ecommerce! Good luck!
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