Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the actual content.
-
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the content. For example should we have separate pages for "hammers in california" & "hammers in new york". The product is same and content more or less the same. The search volume for individual queries is low but collectively makes a large number. The unique title tag automatically will generate traffic. So does it make sense to make 50 such pages. Else is there any way to uniquely target 50 such queries/month/city
-
no worries.
As of some of the previous answer were suggesting that it depends on many other things too, for example:
- Are you selling those 'hammers' online or do you have shops in each city?
If Online only, then having a page for hammer/s and add tags for the city's. The question to ask then: what is the user experience and what content do I have for the city tags page?
Have a look at the below document from SEOmoz, if you haven't read it yet.
If there are shops in each City, then you will have the information for those shops in the tag page for the City... Address, phone opening hours etc....
hope this helps you further.
-
Jim, can you please elaborate more.
-
Thanks Andy. Agree completely!
-
A good approach in cases like these is to link the content via Tags to your City's.
So you will be able to link content to locations!
-
The Penguin update as described by Google is to hit 'over optimized' sites. Creating duplicate pages with minimal word changes for the purpose of SEO is exactly the kind of thing that Penguin is for - so no, its not an easy opportunity, its not an opportunity at all.
-
Thanks Andy. I tend to agree with you and hence the concern. But isnt it an easy opportunity which we are just letting go?
Having built some domain authority should we let go of such easy opportunities? Is there some organic way to target these?
PPC is always an option...
-
No is the short answer. Having almost identical pages with only minimal differences (for the purposes of SEO) is exactly the kind of spammy thing the recent Penguin & Panda updates are clamping down on. If you dont have stores in california, new york etc Google doesnt want to rank you for those terms.
PPC would be a better solution for those kinds of terms if they can get past the minimum search threshold.
Optimising product pages for types of hammers e.g. claw hammers is the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clarification on duplicate content
Hi, if I have a page that unintentionally ranks for a term that I want to create a page for - say "atlanta apartments" - should I still create a page specifically intended to rank for "atlanta apartments"? Will canonical tags be crucial in this case? Hoping to avoid creating duplicate content and instead create the correct content for a specific term.
Content Development | | smiller760 -
Community Discussion - How do you create and distribute content?
Hi there, Moz Community! It's Thanksgiving here in the US, and this year I'm thankful for the release of Moz Content. 🙂 With that in mind, I'd like to revisit Kelsey Libert's November 5 Moz Blog post on creating and distributing content to kick of a community discussion to hold us over during this long weekend. Kelsey said: "Some content is designed to “go viral,” while other times a piece of content intended to stay among friends takes the Internet by storm. But whether planned or unplanned, rapidly-shared content has several commonalities. One of the key factors is that the content creates a strong emotional response in viewers." What do you think? How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they?
Content Development | | MattRoney5 -
How to write a good case study page?
Hello all, What components go into making a good case study please? Is there a specific structure that works well from an seo perspective - or is it just about making something read well? Thanks William
Content Development | | wseabrook0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
What is the Best Content Spinner to Use?
I'm looking for a good article spinner. I used to use Spin Doc but it's not as intuitive anymore.
Content Development | | 01023451 -
Move blogspot blog Domain/Blog
We have had a blog up for over 2 years on brandname.blogspot.com. I want to get the SEO value out of the blog - we have 400 blog post. We don't get alot of visitors and the blogposts weren't even linked to the main site. Should I just 301 redirect and move everything to domain/blog? Is that the best way? Thanks.
Content Development | | klbklb900150 -
Any freelance writers with viral content / linkbait experience?
Looking for a great freelance writer to assist in creating linkbait and viral content pieces. Please contact me if you are, or know of, such a person. 🙂
Content Development | | AdamThompson0 -
RSS feeds with dup content and titles
Hi, For my Buddypress site I use a tool to create sites with RSS feeds. Each site is for a different feed, but the number of dup tiles and content is running in the thousands. I've been trying to reduce the dups, but have begun to think there is more trouble from such content than benefit. Should I dump the content or ignore the errors flagged by SEOMOZ? Any ideas if thes RSS feed dups are hurting my BuddyPress site? Any suggestions in general about how to eliminate such dupe for a Buddypress Site, eg. the activity log. Larry
Content Development | | tishimself0