Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the actual content.
-
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the content. For example should we have separate pages for "hammers in california" & "hammers in new york". The product is same and content more or less the same. The search volume for individual queries is low but collectively makes a large number. The unique title tag automatically will generate traffic. So does it make sense to make 50 such pages. Else is there any way to uniquely target 50 such queries/month/city
-
no worries.
As of some of the previous answer were suggesting that it depends on many other things too, for example:
- Are you selling those 'hammers' online or do you have shops in each city?
If Online only, then having a page for hammer/s and add tags for the city's. The question to ask then: what is the user experience and what content do I have for the city tags page?
Have a look at the below document from SEOmoz, if you haven't read it yet.
If there are shops in each City, then you will have the information for those shops in the tag page for the City... Address, phone opening hours etc....
hope this helps you further.
-
Jim, can you please elaborate more.
-
Thanks Andy. Agree completely!
-
A good approach in cases like these is to link the content via Tags to your City's.
So you will be able to link content to locations!
-
The Penguin update as described by Google is to hit 'over optimized' sites. Creating duplicate pages with minimal word changes for the purpose of SEO is exactly the kind of thing that Penguin is for - so no, its not an easy opportunity, its not an opportunity at all.
-
Thanks Andy. I tend to agree with you and hence the concern. But isnt it an easy opportunity which we are just letting go?
Having built some domain authority should we let go of such easy opportunities? Is there some organic way to target these?
PPC is always an option...
-
No is the short answer. Having almost identical pages with only minimal differences (for the purposes of SEO) is exactly the kind of spammy thing the recent Penguin & Panda updates are clamping down on. If you dont have stores in california, new york etc Google doesnt want to rank you for those terms.
PPC would be a better solution for those kinds of terms if they can get past the minimum search threshold.
Optimising product pages for types of hammers e.g. claw hammers is the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviving a (very) old blog - is it worth shifting the content onto a new blog?
I look after a few ecommerce sites, one of them doesn't currently have a blog, we are setting up a wordpress blog now for the site. Going way back in time the site did have a blog which was on a separate Typepad domain. What I'm wondering is whether it is worth redirecting this whole blog to the new blog section of the site and copying some of the content over to the new blog as historical posts? I don't think it will be possible to redirect each individual post to a new one so it will just be a straight redirect of the old blog domain to the new one with the same (most of anyway) content. Do you think it is worth doing this for the value of this content which is relevant but dated (many of the links are now expired)? Doing this will take some time to do so it's not 'free' content we'd be getting We have a lot of new content planned out so we won't be short of content, just would be nice to have some historical content on there too Thanks
Content Development | | PeterLeatherland0 -
Content marketing ideas from the Moz community?
I want to borrow you ideas/experience. I have a page that is ranking #7 in New Zealand. It's the most profitable course I sell. I want to support it with related articles/posts to potentially help it rank better. **I'd love some ideas. ** Page: http://www.bringyourownlaptop.co.nz/web-design-courses.html
Content Development | | danlovesadobe
Keyword: Web Design Courses.0 -
Does aggregating content hurt your moz / google rank?
I have a news section on my site that I aggregate from multiple RSS feeds. They are stored on my site and I have sitemap that links to them. Is this a negative thing to do? Since its overall duplicate content to another site, it may be a strike against me. Should I just leave it as an updating feed and not keep the articles visible on my site?
Content Development | | BrickPicker0 -
How to solve copyright content ?
My website fill of copy paste content , how can i solve this problem?
Content Development | | engmtamous0 -
Advice on the layout on this page for user experience and seo
Hi, we are testing a new website using wordpress, we have never used wordpress before and normally use joomla so we would like some advice to make sure the page below is good user experience, good for seo and the layout of the page including text style and size and paragraph space is ok would love your feedback here is the page http://www.cheapflightsgatwick.com/david-cameron-economic-rescue-plans-fail-as-families-are-forced-to-give-up-holidays/
Content Development | | ClaireH-1848860 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Should we syndicate content?
Hello Mozzers! Our company (FindMyAccident) is an accident news site. The goal is to roll our reporting out to all 50 states; currently, we operate full-time in 7 states. To date, the largest expenditure is our writing staff. We hire professional
Content Development | | Wayne76
journalists who work with police departments and other sources to develop written
content and video for our site. Our visitors also contribute stories and/or
tips that add to the content on our domain. In short, our content is original. A site that often appears alongside us in the SERPs in the markets where we work full-time is accidentin.com. They are a site that only syndicates accident news and offers little original content. (They also allow users to submit their own accident stories, and the entries index quickly and are sometimes viewed by hundreds of people in the same day. What's perplexing is that these entires are isolated incidents that have little to no media value, yet they do extremely well.) The link profile is virtually non-existent. There are approximately 6 linking domains. I don't rest my bets with Quantcast figures, but accidentin does use their pixel sourcing and the figures indicate that they are receiving up to 80k visitors a day in some instances. Not too shabby for the Flying Dutchman of accident news sites. 🙂 I understand that it's common to see news sites syndicate from the AP, etc., and traffic accident news is not going to have a lot of competition (in most instances), but the real shocker is that accidentin will sometimes appear as the first or second result above the original sources. What the...!? The question: does anyone have a guess as to what is making it perform so well? While looking at their model, I'm wondering if we're not silly to syndicate news in the states where we don't have actual staff? It would seem we could attract more traffic by setting up syndication in our vacant states. Should the Panda updates have any effect on their site? Thanks, gang.... Wayne0 -
Duplicate content across multiple e-commerce sites
Hi, This may have been discussed here before though I couldn't find a definitive answer, but I was wondering what the best practice for having multiple e-commerce sites with some of the same products on both is. If Site A has 200 products, and Site B has 300 products, and 50 overlap, do they absolutely have to have unique product descriptions? The descriptions have already been rewritten to be different from the manufacturer's description, but do they need to be changed again? Or should the 50 products only be listed on one site or the other? Sites like csnstores.com seem to have the same descriptions as the subsidiary sites that they have, but maybe they have different sidebars/footers/etc which make the content considered original?
Content Development | | nks20120