Converting Site Content to Different Niche and in Different Language
-
Background STORY:
I'm a wordpress theme designer, and i have a 3 years old wordpress-based site in english language with more than 100 post. Let's just called this site "olddomain.com" (generic brand name, didn't have keyword on it)
Almost all of content are just showcase post and download link for my Free Wordpress Theme Download. So the site is lacking in terms of quality article content.
I never doing any SEO work (keyword targeting,etc) for this "olddomain.com ", but the site backlinks is growing viral since the beginning, perhaps due to the nature of a "freebie" site.
Using the OSE, it showed 12,850 Total Links from 349 Linking Root domain. Back when Y! Site Explorer still exist the number of linked domain is around 64,000+ links, and google webmaster tools show the number of 655,000+ Links. It's now has PageRank 5 (for almost a year) , with Home Page Authority 62/100 and Domain Authority 55/100.
But in terms of traffic and revenue, the site is doing pretty bad. I only got less than 3000 visit per month. Revenue less than $10/month from adsense, and generated less than $1000 over the last 2 years from premium wordpress theme affiliate program.
Some people told me that i have to add more article to attract traffic. but the thing is, i don't really good on writing english article, It's not my native language, so i can't really express my thought. I know i can outsource article writing, but i feel more comfortable and affordable if i write from my own mind.
RECENT STORY:
For the last 3 months i also learn more about SEO and internet marketing , and recently doing some local keyword research in my native language (Indonesian) with google keyword tools combine with SEOmoz keywords analysis.
I found more than 100+ of Indonesian keywords in multi-niche with more than 3000+ Exact local search/month. And after using SEOmoz keyword analysis, almost all of them are in relatively low competition level under 40% . So The Potential is HUGE.
MY IDEA:
I want to create a new multi-niche informational content-rich website based on the keywords i found on my language. Something like about.com, squidoo, or hubpages.
My question is :
1. Should i completely start that site in a "newdomain.com" completely from scratch (No Pagerank, Backlinks, PA, DA) ? or I just use my existing "olddomain.com" which already got the link advantage (Pagerank 5 with thousands of backlinks) and just recreate the site-structure and put the new article content on it, although it's on different niche and different language .
2. What's the effect for search engine if you changing your site content to different niche (from wordpress theme to Multi-niche Informational website) and also to a different language (english to indonesian)
Best Regards,
Faizal -
If you want to have the same content in different language or different content in different language, the best option is to go for ccTLDs like yoursite.gr for German, yoursite.fr for French etc. But this arrangement requires lot of investment in terms of money and other resources and is not feasible for everyone.
So you can go either for a sub-domain or sub-directory structure like:
fr.yoursite.com or yoursite.com/fr - French
gr.yoursite.com or yoursite.com/gr - German
For more details you may read http://googlewebmastercentral.blogspot.in/2010/03/working-with-multi-regional-websites.html
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea?
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea? When I do that should I be adding a canonical link to the original post? Should I have /make sure the 3rd party site does something? Is there anything else I should do? Thanks in advance.
Branding | | mcarroll0 -
Best review sites for SaaS vendor
My client is a SaaS developer and I would like to begin some review acquisition activity. Just wondering if there is any knowledge out there with regards to what review sites google scrapes or uses as an indicator for such products (Yelp and Yellow pages not too helpful in this scenario). I have narrowed down Capterra, G2 Crowd and GetApp as having a good following - but any insights would be much appreciated.
Branding | | P.Myers0 -
Official Site label in Bing SERPs
A colleague noticed a few major brands have labels like "official site" in their Bing listings and they also seem to get a "Customer Service phone number" included as their rich snippet under the meta title. My guess was they possibly have schema mark-up on the page, but I was wondering if anyone else knows how else they could have landed this extra snippet? Thanks in advance! mveXoj7
Branding | | ATShock0 -
Google+ multiple languages
I'm facing the following situation: We have a website (barcelonacheckin.com) with multiple languages. Each language has each own url. For instance English is barcelonacheckin.com/en and Spanish is barcelonacheckin.com/es. If I'm right there seems to be a relation between the number of +1's and ranking in Google. Therefore we created a Google+ business page (https://plus.google.com/101996769636292908838) and we linked it to the english page of our web-site. The number of +1's on our business page is in sync with our English landing page. Now we want also to gather many +1's in the other languages. But it seems that you can only connect one Google+ business page to one web page. My question is. Whould it be smart to make a separate Google+ business page for each language? I wonder how other multilingual web-sites are dealing with Google+.
Branding | | jereprieto0 -
Webmaster tool's "Content Keywords" advice needed
I am looking in my webmaster tools and under the "Optimization Tab" >> "Content Keywords" and I find my website's list of what I assume words Google notices mentioned frequently. I want to know how I can better manage this and get more relevant key words to show up. Because the website I am referring to is a college lifestyle magazine we have various topics that range and I could see confuse Google.The top word is college which is great but some of the others seem a little random and could definitely be more relevant. Any tips on how to improve this? webmaster-tool.png
Branding | | CEOLaser0 -
Can anything be done for a single brand page on a corporate site?
I was asked by a friend if there was anyway I could help promote the watch brand that they are responsible for. The brand has only one page on the corporate site. http://gevrilgroup.com/fortis-watches/ My first reaction is that this is impossible to do without creating a stand alone web site and then doing some super cool marketing to get your brand noticed out of the sea of watch manufacturers. My second gut reaction is to stand clear of this request and not get myself tangled in something that will require a lot of resources for someone on a low budget. Any suggestions?
Branding | | irvingw0 -
Impact on Global SEO of Losing One Regional Site
Hi, Plans are in place to have an affiliate company take over the marketing, sale, and distribution of our products in one region of the 35 that we currently operate in. The regional site is responsible for 10% of our overall global traffic. 26% of the revenue to that specific site comes from organic search traffic. The question is whether the loss of this traffic and these pages will have any negative impact on our global SEO status?
Branding | | Corel0 -
Has anyone had success with product page rel=author? Can I protect the content but dump the face on the SERPS?
Hi, Is there a way to get the benefits of rel=author for protecting site content but to disconnect that from the face photo on the SERPS? We added rel=author to our unique and individually written product descriptions and reviews. This has led to a decrease in click thru thus far. I suspect this is because when searching for a product to buy the user sees the face and thinks "review" or at least "not corporate". I don't nec. want to dump rel=author in the sea yet for our ecom pages, has anyone had success with product page rel=author? Four our keywords, we are the only company of 10 well known travel sites that have the face in the SERPS, far from improving our CTR, it has trashed it. Any ideas?
Branding | | xoffie0