Unique Content around GEO targets
-
Is there a way to produce SEO, google friendly Unique Content to ad to long tail pages, that will provide user value?
Emample:
1800medigap.com we want to rank for keywords that are geo specific:
- Medicare Supplemant Insurance Balitmore Maryland
- Denver Colorado Medigap Insurance ......
-
Hello JDCline,
What you a referencing is one of the chief practices of a strong Local SEO campaign - creating unique, optimized content that features services + geo terms. This can certainly be accomplished, but the chief challenges typically are:1. Helping the client understand the value of his investment in this.
2. Finding a copywriter who is also a Local SEO and knows what they are doing.
3. Being creative with your subject.
Different industries are easier than others to write extensively about, but there isn't actually any subject that cannot benefit from creative treatment of this kind. I am not sure from your post whether the website you linked to is the one with which you are working. Is this your site, your client's site, or a competitor's site, perhaps?
If the topic is insurance, it is one of the tougher topics for creative copywriting, but brainstorming ideas can help.
For example, consider doing an interview with one of your agents in Baltimore Maryland. Do a Q&A page with him about the types of insurance most sought after by local people. Talk about anything unique to the area. For example, in a coastal state, perhaps people purchase lots of boat insurance, whereas, in a flood-prone state, perhaps flood insurance is a major need.
Do bear in mind, however, that Local SEO hangs on NAP (name, address, phone number). If you have actual offices in each of these cities, then your company is in a position to go after local search rankings. If you do not have actual offices there, you must expect to be outranked by true local companies. Your only hope is to gun for secondary organic rankings, typically shown below the true local rankings if you do not have offices in your target cities.
Hope this explanation helps.
The rule to follow is not to duplicate any of your content. You must write each page as a unique, free-standing article and then build a menu of these articles that offer specific local or regional guidance for human users.
-
Yes. You can create a link directory at the bottom of the page that has all of the geotargeted areas that can be clicked on and will have unique content about the specific service and area. Medicare Help Baltimore; Medicare Help Chicago; Medicare Help Boston, etc...
Create it in such a way that it looks like a search component that really just links to another page on your site with unique related content. We created a slider like this one (http://www.optumhealth.com/solutions-services/care-solutions/) that has the various major cities and services listed underneath the picture and then as they hover over it the cities and services show up.....
Lots of seo value if you have solid content....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Transition: Leaving low quality content behind
We're in the initial stages of planning a domain transition / rebrand. We're considering 301'ing our low and high(er) quality content split to two different domains. One for the low quality, one for our high. Best practices normally tell you to not split your content between between multiple domains. However, what if the majority of pages on your site are thin/outdated, and attract low volume/long tail? Does it make sense to bring that low quality/volume content over the new domain, when you know you'll never have the resources (nor would it make sense to) mass improve the quality of these pages? I'm concerned the quality of these pages are affecting our overall domain authority. Some background on our site/business: Current site has 15,000+ pages. 98% of our site is a product directory of professional/enterprise business management software. While a small handful of our product pages have quality original long form content (maybe 50-100), most of the product pages are a combination of: thin, outdated, overly sales-y content provided directly from product developers, and/or catch only very low-volume/long tail organic traffic. 95% of our pages attract fewer than 20 visits/mo, 90% of our pages attract fewer than 10 visits/mo. We have a small business of about 10 employees. Most of which don't maintain our site. It's unrealistic for us to genuinely improve the quality of that many pages. Nor does it make sense to improve most of these pages, as they'll attract only very low volume keywords. Individually these low quality pages don't bring in many customers, but on aggregate they do. 70% of our organic conversions come from pages with less than 20 visits/mo. A few questions: Is this content negatively affecting our domain authority in any way? While I don't believe we've been hit with a penalty, Google knows that on average our pages aren't very helpful to many users, and I'm concerned that affects our ability to rank with pages that matter. None of the content was mass produced in any form of scraping efforts or anything nefarious like that. Would there be any negative/positive affect to offloading these low quality/volume pages to a different domain during the rebrand?
Branding | | dsbud0 -
Is my content strategy focusing on the best vertical?
Help Mozzers! I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include: screen magnets window hangers outdoor metal art switchplates (outlet covers) The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+. I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
Branding | | localwork0 -
Tips For Promoting Content & Contacting Journalists
Hey, After months of working hard we have some great content on our website, and now seem to be getting into a flow of releasing content consistently. I think it's now time to shift a bit of focus onto getting more eyes lookng at it, and importantly the right eyes. Has anyone got any tips or advice? Kind Regards
Branding | | JonathanRolande0 -
Duplicate Content and Boiler Plates in Press Releases - Does it Matter?
Hi All, We are in process of syndicating a few press releases on company news over the next few months. These aren't fluff PRs, they are actual news and can provide some value for linking opportunities (woohoo). Anyway, we are a public company, so there are some relatively strict guidelines as to what content we publish. A great place to place some flexible links is in the boilerplate of a release. However, we can't change that content around too much on each PR. So, question is, are there any negative implications on pushing out that kind of duplicate content on the web. Clearly, it's not our intention to spam whatsoever. But, I can see how the same type of content going out on the web multiple times in coming months good send off a negative signal. Takes/thoughts?
Branding | | Pedram_SEO0 -
Duplicate Content Question
I have a question about duplicate content. We have our mission statement on our home page, a few paragraphs. When I searched Copyscape the only pages that came back were sites like Google Plus, Manta, Linkedin, AngieLists ect. All of them have the same exact copy. Would this be something that is hurting us for duplicate content??
Branding | | chuck-layton
It is our mission statement so we kind of want to be the same across those sites. Any input would be great. Thanks, Scott0 -
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang7870 -
Promoting Great Content
Say I've just created some great content on my site, what does the forum think the best way of promoting this content via. social would be? e.g. Paid stumbles, tweets, posting on reddit? We've created some good content in the past, but never really been able to drive traffic to it through social sites and networking with a great deal of success.
Branding | | PeterAlexLeigh0