Advice on Content Publishing
-
Hi,
I was rather hoping for a little advice on how to best get my content out there. I made a simple, and pretty poor quality (though funny I hope), guide on making homemade slippers for Father's Day - you can find it here http://appointedd.com/blog/homemade-slippers-for-fathers-day/
I guess my question would be, where would you put it up?
Being fairly new to this kind of content creation (and this was only something I did in my spare time), I'm still trying to get my head around some of it.
thanks!
-
Thanks Chris - that's some very helpful and clear advice.
-
Phillip,
Nice slippers. You might start by eliminating those who may not want to give such a gift to their dads--and that would be most everyone who's not taking their first crack at an arts and craft project. But since that leaves only a very young audience who's not likely to be reading your article, you'd probably want to target those who would be assisting them in their project--Mom. So maybe go after the mommy bloggers and sites focused on craft projects for kids--that kind of thing.
FYI, in the future, try conceptualizing the content you'd like to make, then research the potential publishing outlets to get a good idea of what those blogs and websites are likely to publish or link to before you launch into actually crafting your content. That way, you can tailor your content to your target audience and you already know who your going to reach out to once it's done.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What other major publications use bloggers for content? (UK)
Hi Guys. I've been building a database of journos who write about our niche recently for some outreach. I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc) Generally, bloggers represent an easier 'way in'. So I thought id ask... Is this common practice? Has anyone identified other publications using bloggers for content creation? (Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.) Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
Branding | | isaac6630 -
Unpublishing content question
Hi there, a disgruntled ex-employee requested that my company (a large publisher) unpublish a large number of at this point fairly dated articles. We're going to honor his request. The traffic numbers to these articles aren't significant, but I wanted to understand the SEO ramifications. Two questions: 1. These articles in sum account for 0.51% of site traffic. Will removing them outright cut off just that chunk of traffic? Or will it also affect search rankings for all of our remaining articles? 2. How should we handle unpublished URLs? Is it better to redirect the user to our homepage or a friendly, recirculation-oriented 404?
Branding | | TheaterMania0 -
Do you think its ethical to use your personal google authorship for outsourced content?
I routinely outsource nicely written content but never use my google authorship for those articles. Should I be adding my google authorship to those articles? Or would that be unethical and violate googles TOS?
Branding | | TShak0 -
Our content has been stolen
We've a new intern who spent a good few hours writing this article http://appointedd.com/blog/nominees-for-the-british-hairdresser-of-the-year-2013-announced/ - quite a good we one feel. Our main competitor has taken almost the entire thing word for word and put in up on their blog http://www.inaa.com/apiblog/?p=821 While this is a foolish move on their part, we're still quite offended over the incident as this was the intern's forst article and she'll be looking to add it to her portfolio. I was wondering what the best practice is in this situation? Is simply writing to them enough if they've demonstrated they're underhanded? Should we call them out on it? I'm simply unsure as I want to protect no only the business but the intern also. thanks!
Branding | | LeahHutcheon0 -
Guest blogging & duplicate content
This feels like a question I should know the answer to and I'm a tad embarrassed to ask, but the part of my brain that gets tripped up by somewhat simple things sometimes, is begging to ask just to confirm my understanding. I want to make sure I have it right it prior to giving advice. When one guest blogs I assume that it is critical to create content that is original and unique to that one instance of the guest blog. That means, do not also put that post on your own blog and do not submit it to any other blogs for inclusion. This is both for duplicate content issues and also to respect and not put in jeopardy for duplicated content, the blog owner you are guesting for. Is this correct? Are there any scenarios in which there might be a deviation of this "rule"? Like some use of canonicals or anything else?
Branding | | gfiedel0 -
Duplicate Content and Boiler Plates in Press Releases - Does it Matter?
Hi All, We are in process of syndicating a few press releases on company news over the next few months. These aren't fluff PRs, they are actual news and can provide some value for linking opportunities (woohoo). Anyway, we are a public company, so there are some relatively strict guidelines as to what content we publish. A great place to place some flexible links is in the boilerplate of a release. However, we can't change that content around too much on each PR. So, question is, are there any negative implications on pushing out that kind of duplicate content on the web. Clearly, it's not our intention to spam whatsoever. But, I can see how the same type of content going out on the web multiple times in coming months good send off a negative signal. Takes/thoughts?
Branding | | Pedram_SEO0 -
Can we publish two guest posts on one domain with same pen name but different linking website?
Can we publish two guest posts on one domain with same pen name but different linking website? Actually I have been doing guest posts with pen name “Jane Andrew” for “abc.com”(bit old and well performing website). Now I need to post for a new website “xyz.com” on some old domains (where I have already published my articles) so the situation is that I want domains and pen name to remain same but linking website would be different. I had few questions in my mind regarding that and I would be grateful if you help me getting the required information. Is it right from SEO, branding and marketing point of view? How Google interprets this? Is there any harm for the old well performing website or for the new one? And also both websites are owned and managed by the same owner.
Branding | | shaz_lhr0 -
Has anyone had success with product page rel=author? Can I protect the content but dump the face on the SERPS?
Hi, Is there a way to get the benefits of rel=author for protecting site content but to disconnect that from the face photo on the SERPS? We added rel=author to our unique and individually written product descriptions and reviews. This has led to a decrease in click thru thus far. I suspect this is because when searching for a product to buy the user sees the face and thinks "review" or at least "not corporate". I don't nec. want to dump rel=author in the sea yet for our ecom pages, has anyone had success with product page rel=author? Four our keywords, we are the only company of 10 well known travel sites that have the face in the SERPS, far from improving our CTR, it has trashed it. Any ideas?
Branding | | xoffie0