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What other major publications use bloggers for content? (UK)

Branding

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isaac663 Subscriber last edited by
Hi Guys.

I've been building a database of journos who write about our niche recently for some outreach.

I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc)

Generally, bloggers represent an easier 'way in'.

So I thought id ask...
1. Is this common practice?
2. Has anyone identified other publications using bloggers for content creation?
(Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.)

Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
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