Reciprocal link building a bad idea?
-
Reciprical Link Building or one way traffic?
Good morning from 8 degrees c but very sunny wetherby UK
Regarding link acquisition ive had it in my head that the best idea is to secure inbound
links only i.e avoid reciprocal link building so that when your source links to you you
dont give them a link back.
But is this no longer valid when targeting inbound links to increase rank? Is it ok to link back or will that "leak SEO juice" or whatever we decide to call it this week.
-
Nice answer. If your thinking about creating a reciprocal link ask yourself if the link would be beneficial to your users. Search engines want to see you linking to closely related and useful content, this is how the web is "supposed" to work. If you're thinking of just slapping a random link in your footer then don't bother.
-
To be frank I have heard alot of different ideas about this subject few with any conclusive evidence to support their theories. I would suggest if you are link building then you dont want to link back.
However if you are writing an article and mention an authority about what you are talking about, i.e you are writing a review on a phone don't be afraid to mention and link back to the manufacturer. Linking back shouldn't be viewed as a bad thing in the correct context.
The way I view link building is my site is an empty glass and every link I get pours some juice into my glass to fill it up, the more juice in the glass the more powerful (authoritive) my site is and therefore the easier it is for me to rank.
-
Hi - take a look at this previous Q and A in relation to reciprocal linking - http://www.seomoz.org/q/are-you-careful-about-linking-back-to-sites-that-link-to-you
I think a few well chosen outbound links to other sites that are natural are a good thing for making your link profile look more natural. This may include a few reciprocal links if they are in relation to some content on your site and a site that is linking to you would provide more depth, for instance if you gave a link in the appropriate place. However you don't want to be exchanging links purely for links in my opinion this is a dangerous practice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Spam from Competitor Help
A clients link profile is recently getting lots of spam links related to "abortion pills" and "does my husband cheat" I found a few of the sites that link, and it appears that there is some malicious code on the site injecting links at the top of the site. http://www.med-reporter.at/index.asp?men=Gesundheit&submen=Produkte&artid=1587&kategorie=&blockzl=3 Can anyone look at the link above and tell me what network or software is creating these links?
Technical SEO | | webbroi0 -
Transferring link juice on a page with over 150 links
I'm building a resource section that will probably, hopefully, attract a lot of external links but the problem here is that on the main index page there will be a big number of links (around 150 internal links - 120 links pointing to resource sub-pages and 30 being the site's navigational links), so it will dilute the passed link juice and possibly waste some of it. Those 120 sub-pages will contain about 50-100 external links and 30 internal navigational links. In order to better visualise the matter think of this resource as a collection of hundreds of blogs categorised by domain on the index page (those 120 sub-pages). Those 120 sub-pages will contain 50-100 external links The question here is how to build the primary page (the one with 150 links) so it will pass the most link juice to the site or do you think this is OK and I shouldn't be worried about it (I know there used to be a roughly 100 links per page limit)? Any ideas? Many thanks
Technical SEO | | flo20 -
Internal links best practices
In looking at the inbound links to a client’s Home page, I see that the link from each page of the website back to the Home page is an image, and the ALT text is “Home.” I have a few questions about this, and would appreciate help understanding best practices: --Does it matter that the link back to the Home page is an image (presumably the client’s logo)? -- If we keep the image link, wouldn’t it be better to use “client’s company name” as ALT text rather than “Home”? --Should I recommend using an HTML link back to the Home page, and using the company name as anchor text? (I don't think it's relevant, but the site is built in Drupal.) Thanks!
Technical SEO | | jrae0 -
Linking to AND canonicalizing to a page?
I am using cross domain rel=canonical to a page that is very similar to mine. I feel the page adds value to my site so I want users to go to it, but I ultimately want them to go to the page I'm canonicalizing to. So I am linking to that page as well. Anyone foresee any issues with doing this? And/or have other suggestions? Thanks.
Technical SEO | | ThridHour0 -
How to get rid of back links?
I would like to clear all of the links linking to us to start over fresh? Our site has become non existent on Google with no messages or warning from them through webmaster tools. From tools on here and other sources it indicates that we should be ranked ahead of our competitors or atleast comparable. We are not found under the keywords that we use to be...."parts washers" "part washer" industrial cleaning systems etc.. our site is www.vortexpartswashers.com. Any help will be greatly appreciated.
Technical SEO | | mhart0 -
Any idea why this is reporting a 404 in MozTools?
I did away with a vague category and 301 redirected the category url to the home page. However the link is reporting as a 404 in Moz Tools when it scans my site. Here's the link, and as you can see it redirects to the home page. Just curious if I did something wrong. Thanks.
Technical SEO | | NoahsDad0 -
Paid outbound links - do they have juice?
Hi, A client is asking about a website that has a business model I don't normally work with - it's a site full of very informative articles - no harm there - and they are sponsored by companies who provide the service being discussed. Not really any harm there. But attached to the link is an outbound tracking device. The business model is pay per click. Has anyone had experience with this, specifically if larger search engines have picked up on this and filtered out those types of links to not count very much if at all? Thanks!
Technical SEO | | lilactree0 -
Are all duplicate pages bad?
I just got my first Crawl Report for my forum and it said I have almost 9,000 duplicate pages. When I looked at a sample of them though I saw that many of them were "reply" links. By this I mean the "reply" button was clicked for a topic yet since the crawler was not a member, it just brought them to the login/register screen. Since all the topics would bring you to the same login page I'm assuming it counted all these "reply" links as duplicates. Should I just ignore these or is there some way to fix it? Thanks in advance.
Technical SEO | | Xee0