Reciprocal link building a bad idea?
-
Reciprical Link Building or one way traffic?
Good morning from 8 degrees c but very sunny wetherby UK
Regarding link acquisition ive had it in my head that the best idea is to secure inbound
links only i.e avoid reciprocal link building so that when your source links to you you
dont give them a link back.
But is this no longer valid when targeting inbound links to increase rank? Is it ok to link back or will that "leak SEO juice" or whatever we decide to call it this week.
-
Nice answer. If your thinking about creating a reciprocal link ask yourself if the link would be beneficial to your users. Search engines want to see you linking to closely related and useful content, this is how the web is "supposed" to work. If you're thinking of just slapping a random link in your footer then don't bother.
-
To be frank I have heard alot of different ideas about this subject few with any conclusive evidence to support their theories. I would suggest if you are link building then you dont want to link back.
However if you are writing an article and mention an authority about what you are talking about, i.e you are writing a review on a phone don't be afraid to mention and link back to the manufacturer. Linking back shouldn't be viewed as a bad thing in the correct context.
The way I view link building is my site is an empty glass and every link I get pours some juice into my glass to fill it up, the more juice in the glass the more powerful (authoritive) my site is and therefore the easier it is for me to rank.
-
Hi - take a look at this previous Q and A in relation to reciprocal linking - http://www.seomoz.org/q/are-you-careful-about-linking-back-to-sites-that-link-to-you
I think a few well chosen outbound links to other sites that are natural are a good thing for making your link profile look more natural. This may include a few reciprocal links if they are in relation to some content on your site and a site that is linking to you would provide more depth, for instance if you gave a link in the appropriate place. However you don't want to be exchanging links purely for links in my opinion this is a dangerous practice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I stop a tracking link from being indexed while still passing link equity?
I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding Disallow: /clkn/ in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?
Technical SEO | | UnbounceVan0 -
Should we rel=nofollow these links ?
On our website, we have a section of free to low-cost tools that could help small business increase their productivity without spending big bucks. For example, this is the page for online collaboration tools: http://www.bdc.ca/EN/solutions/smart_tech/tech_advice/free_low_cost_applications/Pages/online_collaboration_tools.aspx None of the company pay anything to be on these list. We actually do quite a lot of research to chose which should be listed there and which should not. Recently, one of the company in our lists asked us to add rel=nofollow to the link to their website because they add been targeted by a manual action on Google and want their link profile to be as clean as possible (probably too clean). My question is : Should we add rel=nofollow to all these links ? Thanks, Jean-François Monfette
Technical SEO | | jfmonfette0 -
Site Wide Links
I have a link on pr 3 home page website placed in the side bar. It is on a WordPress website that spans a couple hundred pages and the side bar is on every page. The majority of the pages are not ranked or have any pr. Can this affect me negatively?
Technical SEO | | raph39880 -
Link Volume - calculate what you need?
Hi everyone, an interesting question here. How do you determien what link volume you should try and get into your website? What analysis do you do to determine the number of links you feel is right to go into a back-link profiel every month? obviously there is no magic number but its an interesting question to know what others do. Obviously you don't want to build too many or too little. If you have been penalised for bad links in the past and are now back on track - how do you calculate the volume? Do you take links dropping out into consideration?
Technical SEO | | pauledwards0 -
Link title with anchor text
Will there be any additional SEO value if we add link title in addition to anchor text.? Can you compare link title with image title? Thanks.
Technical SEO | | gmk15670 -
.Nofollow and link count
If i use nofollow on links ( internal or external ), will it reduce the link count as regard to Google. If there are 50 external links, and i nofollow 20 of them, will Google count this as 30 external links.
Technical SEO | | seoug_20050 -
Slight Drop after Minor Link Building
Hi, Last week I build around 10-15 high quality related links to my trampoline pads website which was ranking number 2 for "trampoline pads" and number 1 for "trampoline pad". After building the links this week it has dropped in the serps to around number 5-6 for both. Is this an effect of the link building and will it bounce back in? the url is http://www.trampolinepad.co.uk/. Kind Regards,
Technical SEO | | GardenGamer
Simon0 -
No. of links on a page
Is it true that If there is a huge number of links from the source page then each link will provide very little value in terms of passing link juice ?
Technical SEO | | seoug_20050