Need some Real Insight into our SEO Issue and Content Generation
-
We have our site www.practo.com
We have our blog as blog.practo.com
We plan to have our main site in a months time from now as www.ray.practo.com
The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com
Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content
1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url
2.Would it be better with www.practo.com / ray / blog/article-url
I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer.
Is the above - what soever I am planning to do in the correct manner keeping SEO in mind.
Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently.
Please guide accordingly.
Thanks
-
Great - in our case we need open page content generation and cannot put wordpress in the root folder and start out of it. So I need to put it in the sub directory and then begin writing content.
I could of course change the name of that directory from blog to something else.
That reminds me have you also optimized the site above for some keywords in google? If I would want to check how these sites are ranking etc?
Would help me in the forthcoming wordpress site too.
Thanks
-
I built this site using wordpress. Notice there is no blog? http://www.aa-auto.com/
-
I'll do that right away.
Do you think that using wordpress primarily for content generation is the best idea out there dor SEO purposes.?
But someone who wants to generate open page content will have to use something or the other for that - any suggestions?
-
There are many articles in SEOmoz on this. You can find your answer there.
Using a subdomain is like using a COMPLETELY different site.
Since www.practo.com and practo.com/ray would be totally different product websites catering to our customers and we would want the SEO to not get hampered under any costs.
Print this and go to a coffee shop: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. This might help.
You may also want to read this, especially the link part: http://www.seomoz.org/beginners-guide-to-seo
-
Actually we are building a new site and wanted to have it as:
www.ray.practo.com but then we also wish to push content on it so I planned to go ahead with a wordpress instance as
www.ray.practo.com/blog/article-url - this doesnt seem good does it ?
Instead www.practo.com/ray could be it but then the new site will not get its share on the SEO.
Since www.practo.com and practo.com/ray would be totally different product websites catering to our customers and we would want the SEO to not get hampered under any costs.
I am really confused here !
Also will wordpress be the best content building cms out there to push open page content around?
Thanks
-
I would use** www.example.com/ray**. You can pass link juice from / to /ray.
But then my open page contents will come as www.example.com/ray/blog/article-urls - wont this hurt the SEO url's?
No. Don't worry about that. Seriously. Also, try not to keyword stuff in the URL.
This example.com/blog/article seems better. I probably wouldn't put /ray in there at all; unless it has a real purpose.
You can build EVERYTHING in /test and then move the entire site to / via a WP plugin. Search for a widget "move site" or something like that.
-
Ah. But actually we need to migrate to a new sub site so we are doing it via ray.example.com as of now. Should we consider www.example.com/ray for SEO benefits?
But then my open page contents will come as www.example.com/ray/blog/article-urls - wont this hurt the SEO url's?
The wordpress instance is primarily going to be there for writing content so it becomes our open content pages on our site we will have urls as example.com/blog/article - urls - does this seem good for SEO content?
My blog as of now is designed same as my site. Already designed that well.
Thanks
-
Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content
Submit a sitemap.
Here's what I would do:
-
example.com/ (HTML)
-
example.com/blog (WordPress)
-
Hire a designer so the design on /blog is the same as /.
-
forget about subdomains. This is going to be like starting a new website.
OR
-
example.com/ (WordPress)
-
example.com/blog (Of course WordPress). Just don't make the homepage the blog.
-
no subdomains
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Coverage impact on SEO
Does the coverage issues on google search console ( Google Webmaster) has an impact on SEO ( CTR or impressions). How much of a difference or impact will fixing these have on Search results and average
Algorithm Updates | | Rishardg0 -
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Google not crawling click to expand content - suggestions?
It seems like Google confirmed this week in a G+ hangout that content in click to expand content e.g. 'read more' dropdown and tabbed content scenarios will be discounted. The suggestion was if you have content it needs to be visible on page load. Here's more on it https://www.seroundtable.com/google-index-click-to-expand-19449.html and the actual hangout, circa 11 mins in https://plus.google.com/events/cjcubhctfdmckph433d00cro9as. From a UX and usability point of view having a lot of content that was otherwise tabbed or in click to expand divs can be terrible, especially on mobile. Does anyone have workable solutions or can think of examples of really great landing pages (i'm mostly thinking ecommerce) that also has a lot of visible content? Thanks Andy
Algorithm Updates | | AndyMacLean0 -
ALT TAGS for SEO - whats the latest recommendation?
ALT Tags used strategically have always been a part of my SEO recommendations (relevant, under 7 words, not keyword stuffed but focused on primary page keyword). I have been getting mixed views on updates that search engines don't use them anymore in ranking determination. The Q&A on this subject was last addressed in 2011, what is the most recent approach on this?
Algorithm Updates | | MikeSEOTruven0 -
Google webmaster tool content keywords Top URLs
GWT->Optimization->Content Keywords section... If we click on the keyword it will further shows the variants and Top URLs containing those variants. My problem is none of the important pages like product details pages, homepage or category pages are present in that Top URLs list. All the news, guides section url's are listed in the Top URLs section for most important keyword that is also present in my domain name. How to make google realize the important pages for the important keyword?
Algorithm Updates | | BipSum0 -
Urgent input needed on huge drop in Google
As of today we got huge drops in SERP across all our pages. We can see a drop between 10 to 80% on most of our pages on this domain: http://www.meresverige.dk Some background info: Never bought any links Yes, did optimize the site, but only in fair way, using SEO moz On-Page Optimization. Most pages get an A-grade No cloaking, all pages do look exactly same to visitors and Google Any input on what this could be? We are hugely grateful for any input that might lead us in the correct direction Have a nice day Fredrik
Algorithm Updates | | Resultify0 -
Shouldn’t Google always rank a website for its own unique, exact +10 word content such as a whole sentence?
Hello fellow SEO's, I'm working with a new client who owns a property related website in the UK.
Algorithm Updates | | Qasim_IMG
Recently (May onwards) they have experienced significant drops in nearly all non domain/brand related rankings. From page 1 to +5 or worse. Please see the attached webmaster tools traffic graph.
The 13th of June seemed to have the biggest drop (UK Panda update???) When we copy and paste individual +20 word sentences from within top level content Google does bring up exact results, the content is indexed but the clients site nearly always appears at the bottom of SERP's. Even very new or small, 3-4 page domains that have clearly all copied all of their content are out ranking the original content on the clients site. As I'm sure know, this is very annoying for the client! And this even happens when Google’s cache date (that appears next to the results) for the clients content is clearly older then the other results! The only major activity was the client utilising Google optimiser which redirects traffic to various test pages. These tests finished in June. Details about the clients website: Domain has been around for 4+ years The website doesn't have a huge amount of content, around 40 pages. I would consider 50% original, 20% thin and 30% duplicate (working on fixing this) There haven’t been any signicant sitewide or page changes. Webmaster tools show nothing abnormal or any errors messages (some duplicate meta/title tags that are being fixed) All the pages of the site are indexed by Google Domain/page authority is above average for the niche (around 45 in for the domain in OSE) There are no ads of any kind on the site There are no special scripts or anything fancy that could cause problems I can't seem to figure it out, I know the site can be improved but such a severe drop where even very weak domains are out ranking suggests a penalty of some sort? Can anyone help me out here? hxuSn.jpg0