Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
-
Hi community,
I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list.
Thanks
-
difference between On page and off page SEO
On page SEO is done within a website like improving meta tags and Title , optimizing headline and content, keyword optimization in order to get increase ranking in SERP pageOff page SEO refers to measures outside of our website to gain authority and influence ranking .
In off page we do submission in order to create backlinking that influence our website ranking , submission like
Social bookmarking
Article submission
image and video submission
we do submission on website who has high DA, PA and low SS.number one prioirty is ON page SEO before you do anything you should have proper website and optimized
-
Page, off-page, and technical SEO are three essential components of search engine optimization (SEO), each with its own set of priorities, ease of handling, and methods of measurement. Let's break down each of these aspects:
PMP Exam Prep
Priority:On-Page SEO: This should be a top priority. On-page SEO involves optimizing individual web pages for search engines. This includes optimizing content, meta tags, headings, and ensuring a user-friendly experience. It's important because it directly affects the quality and relevance of your content to users and search engines.
Off-Page SEO: This comes next in priority. Off-page SEO focuses on building the authority and reputation of your website through link building, social signals, and online mentions. While it's crucial, it often depends on having solid on-page SEO first.
Technical SEO: This should also be a high priority. Technical SEO deals with the technical aspects of your website, such as site speed, mobile-friendliness, and crawlability. If your website isn't technically sound, it can hinder both on-page and off-page SEO efforts.
Ease of Handling:
project manager jobs
On-Page SEO: This is relatively easier to handle because it's within your control. You can update content, meta tags, and make your website user-friendly with manageable effort.
Off-Page SEO: It can be more challenging because it often involves building relationships and earning backlinks from authoritative sources, which can take time and effort.
Technical SEO: This can be complex and might require technical expertise. Handling technical issues like site speed optimization and ensuring proper indexing can be challenging, but it's crucial for overall SEO success.
Ease of Measurement:On-Page SEO: It's relatively easy to measure the impact of on-page SEO. You can track keyword rankings, organic traffic, and user engagement metrics (e.g., bounce rate, time on site) to gauge its effectiveness.
Off-Page SEO: Measuring off-page SEO can be a bit more indirect. You can monitor backlink growth, referral traffic, and online mentions to assess its impact on your website's authority and visibility.
Technical SEO: Measuring technical SEO requires tools like Google Search Console and website auditing tools. You can track metrics like crawl errors, site speed, and mobile-friendliness to evaluate its effectiveness.
In summary, the priority of SEO components should start with on-page SEO, followed by technical SEO, and then off-page SEO. On-page SEO is the easiest to handle and measure, while technical SEO can be more complex but is essential for the overall health of your website. Off-page SEO is crucial for building authority but can be more challenging to manage and measure due to its indirect nature. To have a successful SEO strategy, it's important to strike a balance and address all three components effectively. study abroad -
The order of priority between on-page, off-page, and technical SEO can depend on the current state of your website. However, it's commonly recommended to start with technical SEO before focusing on on-page and off-page SEO.
Technical SEO: This refers to the process of optimizing your website for the crawling and indexing phase and involves aspects that improve your site's readability and understanding by search engines. It includes measures like ensuring your website has an SSL certificate for security, improving site loading speed, creating a sitemap, and making your website mobile-friendly. Without proper technical SEO, search engines may have difficulty accessing, crawling, and indexing your site's content, which could make all other SEO efforts less effective.
On-Page SEO: Once technical SEO issues are addressed, you can focus on on-page SEO, which refers to content and HTML source code optimizations. It includes aspects like keyword optimization, meta descriptions, header tags, image alt text, and URL structure. On-page SEO is all about providing high-quality content and optimizing that content around specific keywords. It's crucial for ensuring that search engines understand your content and can therefore rank it appropriately.
Off-Page SEO: After your site is technically sound and your content is optimized, off-page SEO helps improve your site's reputation and authority. Off-page SEO includes actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). The most commonly known off-page SEO tactic is backlink building, but it also includes techniques like social media marketing, guest blogging, and brand mentions.
In terms of ease of handling and measurement:
Technical SEO, while it can be complex depending on the issues, is relatively straightforward to measure because you're dealing with concrete factors such as site speed, mobile-friendliness, etc. Tools like Google's PageSpeed Insights, Mobile-Friendly Test, or a full-fledged site crawl can give you clear indications of what's working and what's not.
On-Page SEO is also fairly easy to manage and measure. You have direct control over your content, and you can use tools like Google Analytics and Google Search Console to see how your content performs in terms of traffic, click-through rate, impressions, and rankings.
Off-Page SEO can be the most challenging to handle and measure because it often involves factors beyond your direct control, such as gaining backlinks from other websites. However, tools like Moz's Link Explorer, SEMRush, or Ahrefs can help you track your backlink profile and overall domain authority.
-
@Lynn12 Hi,
What points should we cover in On page and technical SEO? -
A- On page optimization- It includes optimizing different segments of a website. This directly affects the search engine rankings. Hence, it is also known as on-site SEO. It has to maintain the relevancy of websites to improve its ranking. They include keyword optimization, title tag optimization, meta tag, internal link optimization, image optimization, etc.
Off page optimization- Off page SEO depends on another pages to increase your site’s ranking. It involves third party help to increase online visibility. It helps in obtaining fresh links. Link building increases the traffic to your website and help in ranking high. The process includes social bookmarking, social media marketing, link-building, etc. -
on-page,
technical,
off-page
On-page is basics and should be done first. You can see its effect just in a few months or weeks sometimes. When it is done properly, websites start ranking (of course with low competition keywords, but still it is the you're doing it right).
What is great here is that you can improve on-page SEO occasionally and detect what brings the best ranking results.
Technical issues are important too as indexing, mobile friendliness affect SERP in a positive way and actually they are important ranking factors.
Off page SEO is being discussed much though backlinks still work. There are good services for backlinks purchase just choose the best one matching your needs.
Hope that helped a bit. Good luck!
-
On-site is priority number 1. Before you can conduct any off-site, you need to have a solidly built website to direct them to, or they'll simply bounce.
There are niche affiliate marketers such as Income School that rely solely upon on-site SEO for the success of their businesses. While I disagree with their theory of not conducting off-site strategies as a part of my link building efforts, I like the fact they solidify the necessity to focus on your website.
I'm not sure what you mean as far as Technical SEO, I think there are quite a few advanced aspects to both on-site, and off-site SEO, but I haven't seen it categorized separately from the two by itself quite yet, not saying some experts don't, just new outlook to it as of this moment.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
How important are author bios to SEO?
I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!
Algorithm Updates | | SallieJ0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Sitemaps for landing pages
Good morning MOZ Community, We've been doing some re-vamping recently on our primary sitemap, and it's currently being reindexed by the search engines. We have also been developing landing pages, both for SEO and SEM. Specifically for SEO, the pages are focused on specific, long-tail search terms for a number of our niche areas of focus. Should I, or do I need to be considering a separate sitemap for these? Everything I have read about sitemaps simply indicates that if a site has over 50 thousand pages or so, then you need to split a sitemap. Do I need to worry about a sitemap for landing pages? Or simply add them to our primary sitemap? Thanks in advance for your insights and advice.
Algorithm Updates | | bwaller0 -
Dates appear before home page description in the SERPs- HUGE drop in rankings
We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?
Algorithm Updates | | GoUp3 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Does google index non-public pages ie. members logged in page
hi, I was trying to locate resources on the topics regarding how much the google bot indexes in order to qualify a 'good' site on their engine. For example, our site has many pages that are associated with logged in users and not available to the public until they acquire a login username and password. Although those pages show up in google analytics, they should not be made public in the google index which is what happens. In light of Google trying to qualify a site according to how 'engaged' a user is on the site, I would feel that the activities on those member pages are very important. Can anyone offer suggestions on how Google treats those pages since we are planning to do further SEO optimization of those pages. Thanks
Algorithm Updates | | jumpdates0 -
Home page replaced by subpage in google SERP (good or bad)
SInce Panda, We have seen our home page drop from #2 in google.ie serp to page 3 but it has been replaced in the same position @#2 by our relevent sub page for the keyword that we ranked#2 for. Is this a good or bad thing from and seo point of view and is it better to have deep pages show in serp rather than the homepage of a site and what is the best line of action from here in relation to seo. Is it best to work on subpage or home page for that keyword and should link building for that phrase be directed towards the subpage or the homepage as the subpage is obviously more relevent in googles eyes for the search term. It is clear that all areas of the site should be looked at in relation to link building and deep links etc but now that google is obviously looking at relevancy very closely should all campaigns be sectioned into relevent content managed sections and the site likewise and treated on an individual basis. Any help that you may have would be very welcome. Paul
Algorithm Updates | | mcintyr0