Please Give This Page a Good Ass Kicking
-
This page on my site has a high bounce rate (around 90%) despite being right on point for the search queries that lead visitors to it (i.e. keyword data shows visitors are searching for this information exactly). Also, Google keeps giving the page good placement and it receives a good bit of traffic.
Anyone have thoughts as to why the bounce rate is so high? Feel free to offer candid criticism.
-
As far as answering the question of length of filing time periods, we absolutely do that. I appreciate the feedback nonetheless.
After implementing the content efficiency tool contained in this great bog post: http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/
I was able to see that the average time on the page is almost 3 minutes. Further, I now see why my old getclicky stats (29%) bounce were so low. See this post:
http://getclicky.com/blog/214/why-clickys-new-bounce-rate-is-the-best-in-the-biz
Clicky calculates a bounce as someone who leaves immediately, if a user stays longer than 30 seconds, its not a bounce in clicky. I still plan to implement some of these suggestions (and appreciate the ass kicking), but ironically, the very first comment by designer boutique menswear was spot on. Users read the entire page, it answers their questions and they leave.
-
The "Talk to a Local Bankruptcy Attorney" looks like a banner ad positioned between the title and the text.
Depening upon how deep you are in the SERPs, the visitors will likely have already found a much better answer to the question presented in your title "How Often". The page does not mention the length of the periods where they are prohibitted from filing a subsequent chapter 7, 11, 12, or 13. None of the prohibitionary periods are addressed in the page. Depending upon the keywords your visitors are streaming in on, the title appears deceptive or the page is not helpful.
Way too many links. And, the links are so short, I doubt a reader would find them descriptive or useful.
My .02 Drachma (or Euro)
-
Hi,
My suggestions would be:
- "Article Provided by Moderator" - this doesn't look good. At least give the article an author or at the very least name it something generic like "National Bankruptcy Forum"
- The "Talk to a Local Bankruptcy Attorney" banner I immediately skimmed over. If this is your main call to action and you want people to fill in their details - improve this banner. Condense the 2 lines of text in to one, clear sentence of 5-7 words. Improve the image (perhaps have a picture of an attorney, but do NOT use generic cheesy customer service type images you find plastered all over the net). Also- try a different button colour, it's too similar to your header and the "Ask Question" button below. I don't think it looks good repeated down the bottom of the page either. If you are going to have it down the bottom, have it as a secondary call to action. It just looks spammy having the same banner twice.
- Fix the "How often can you file bankruptcy/" text under the image of the court house
- The text looks spammy. There are way to many text links (one of which has poor anchor text of "ankruptcy discharge". I would have a clear navigational menu to these links in the right hand side where the Recent Questions section is. E.g "More Information". You need to break up the text more with relevant images. Also, add a space between the last sentence of a paragraph and the subheading below, this will give a little bit of whitespace and make it more readable.
- I'm not sure of the Ask an Attorney section. Ask an attorney what? About bankruptcy, about my drink driving offence? I don't think it's clear enough what you want people to do here.
Above all, test test test.
Try some of these A/B testing tools:
http://visualwebsiteoptimizer.com/
www.google.com/websiteoptimizer
Hope this helps!
-
My first, 10 second response - I don't know where I'm supposed to look.
(and I waited and clicked to a few other pages, hopefully it might help your bounce rate )
-
Phil, thanks for the feedback and taking the time, no offense taken at all. I am definitely going to incorporate some of these suggestions.
-
I'm only being so direct because you asked for a good ass kicking which makes me think you're great at receiving feedback :). Here are my unfiltered, stream-of-conscious thoughts:
- This site reeks of spam to me. I realize it's not (and it actually has good content), but my first thought was SPAM. As a user, I would've gone back to the search engines after just a few seconds.
- I think it looks like spam because the "Talk to a Local Bankruptcy Attorney" banner looks like an ad and breaks up the headline from the copy. Also, the caption has a typo (which is one of the first things I see) and the copy is riddled with links. Plus, the fact that comments aren't allowed makes me think that maybe an actual person didn't write this.
- What do you want someone to do after reading this? It's not clear to me. Even if this page perfectly answered my question, I don't think I'd click anywhere to go somewhere else on your site.
- To add legitimacy, I suggest adding a picture and bio for the author. Perhaps link to some of his other work?
- What's the point of the "Recent Questions" on the right? It seems to give no value to me as a user, and really contributes to the page looking cluttered and non-genuine.
Alright, I hope this helps!
-
Thanks. Traffic is national, and mostly search driven. We get about 25,000 monthly unique visitors to the site.
-
I think its worth mentioning that the side module merges with the content to much try making it blue.
Phone number + login + google plus needs to be reworked i would make that phone number big
And if you want people to actually read the content get rid of mist the links if you want people to talk to a local attorney try a better call to action
Also is the traffic local, national or international cause we get local traffic for legal stuff bouncing at about 40%
I would take each suggestion and do just 1 at a time & see if it helps
-
Thanks for the candid feedback. Good suggestions.
-
I felt a sense of immediate text overload upon visiting. I think you need to break up the copy in a more attractive way.
-
Agree, Call to action is not clear - also design is "blah" with no real thought for UX.
There are WAY to many links in content - thus making it look spammy and affecting readability
No Design formatting (or care taken) in the content making, it all run together and look like word vomit.
Picture of the guy in right hand corner is a bad pic, off center ect (does not instill the fact that you care or give me trust you are reputable)
You said kick it in the A&*
-
Maybe its just because once you have read that page, the user doesn't feel the need to go any further and clicks off?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange - Search Console page indexing "../Detected" as 404
Anyone seen this lately? All of a sudden Google Search Console is insisting in Page indexing that there is a 404 for a page that has never existed on our client's site: https://........com.au/Detected We've noticed this across a number of sites, precisely in this way with a capitalised "/Detected" To me it looks like something spammy is being submitted to the SERPs (somehow) and Google is trying to index that and then getting a 404. Naturally MOZ isn't picking it up, cause the page simply never existed - it's just happening in Search Console 2afc7e35-71e4-4e25-80a3-690bf10776a7.png It comes and it goes in the 404 alerts in Console and is really annoying. I reckon it started happening late 2022.
Reporting & Analytics | | DanielDL0 -
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/
Reporting & Analytics | | Kingsmart1 -
Seeing very few pages analysed re: Mobile usability, in Google Seach Console - why?
Hi Mozzers, Under Mobile Usability, in Google Search Console, I am seeing very few website pages getting analysed - 10 out of 40 static pages, on the website in question. Is this to be expected or does this indicated an indexing problem on mobile?
Reporting & Analytics | | McTaggart0 -
Looking for a good GA plugin for Wordpress blog
We're looking to install a plugin for our Wordpress blog, to be able to receive analytical data right in our wordpress dashboard. Can anyone suggest a good one that is working well for them? We are looking for one that is either free, or fairly inexpensive. Google Analytics Dashboard for WordPress appears to be a front-runner for us, has anyone had any experience with this plugin? Thanks so much! Amiee
Reporting & Analytics | | Amiee0 -
On Google Analytics, Pages that were 301 redirected are still being crawled. What's the issue here?
URL that we redirected are being crawled on Google Analytics. Since they dont exist, they have high bounce rates. What can the issue be?
Reporting & Analytics | | prestigeluxuryrentals.com0 -
I want to take down some pages, how do I inform google?
Hey Guys, I'm hoping someone can help - I'm in the midst of a site re-design - whilst one of our biggest reasons for the redesign was to create more space to write valuable content and unique content I have been reading other posts on moz about content auditing. I have come across a few articles in my own blog that are from 250 - 300 words to which the articles seem similar and the traffic is low. I'm wondering while I'm left to consolidate these articles and create a fresh article for each entry that is more in-depth, when I consolidate or delete these pages - do I need to inform google these pages have now been deleted? If so using Wordpress what is the best way to do this? Cheers and would appreciate some advise Thanks
Reporting & Analytics | | edward-may0 -
SERPS showing wrong page
Hi there, searching Google UK for the term 'wireless alarms' returns the following page at position 39'ish - http://www.compoundsecurity.co.uk/security-information/gsm-gprs-alarm-systems The page that should be returned for that search is - http://www.compoundsecurity.co.uk/security-equipment The page being returned by Google at present is not optimised in any way for 'wireless alarms' but the page it should be showing is optimised for that term and the Moz grading tool agrees. The correct page also has a higher PA and 533 inbound links and the page being displayed has a lower PA and only 3 links. Could some kind soul tell me what i am doing wrong please? Thank you Si
Reporting & Analytics | | DaddySmurf0 -
Major practices which helps to index pages by google.
Actually, We have submitted more than 100 pages in to google through xml sitemap. But, we see in that 75% of the pages where indexed by google. Note : Excluding the duplicate pages
Reporting & Analytics | | Webworld_Norway0