Please Give This Page a Good Ass Kicking
-
This page on my site has a high bounce rate (around 90%) despite being right on point for the search queries that lead visitors to it (i.e. keyword data shows visitors are searching for this information exactly). Also, Google keeps giving the page good placement and it receives a good bit of traffic.
Anyone have thoughts as to why the bounce rate is so high? Feel free to offer candid criticism.
-
As far as answering the question of length of filing time periods, we absolutely do that. I appreciate the feedback nonetheless.
After implementing the content efficiency tool contained in this great bog post: http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/
I was able to see that the average time on the page is almost 3 minutes. Further, I now see why my old getclicky stats (29%) bounce were so low. See this post:
http://getclicky.com/blog/214/why-clickys-new-bounce-rate-is-the-best-in-the-biz
Clicky calculates a bounce as someone who leaves immediately, if a user stays longer than 30 seconds, its not a bounce in clicky. I still plan to implement some of these suggestions (and appreciate the ass kicking), but ironically, the very first comment by designer boutique menswear was spot on. Users read the entire page, it answers their questions and they leave.
-
The "Talk to a Local Bankruptcy Attorney" looks like a banner ad positioned between the title and the text.
Depening upon how deep you are in the SERPs, the visitors will likely have already found a much better answer to the question presented in your title "How Often". The page does not mention the length of the periods where they are prohibitted from filing a subsequent chapter 7, 11, 12, or 13. None of the prohibitionary periods are addressed in the page. Depending upon the keywords your visitors are streaming in on, the title appears deceptive or the page is not helpful.
Way too many links. And, the links are so short, I doubt a reader would find them descriptive or useful.
My .02 Drachma (or Euro)
-
Hi,
My suggestions would be:
- "Article Provided by Moderator" - this doesn't look good. At least give the article an author or at the very least name it something generic like "National Bankruptcy Forum"
- The "Talk to a Local Bankruptcy Attorney" banner I immediately skimmed over. If this is your main call to action and you want people to fill in their details - improve this banner. Condense the 2 lines of text in to one, clear sentence of 5-7 words. Improve the image (perhaps have a picture of an attorney, but do NOT use generic cheesy customer service type images you find plastered all over the net). Also- try a different button colour, it's too similar to your header and the "Ask Question" button below. I don't think it looks good repeated down the bottom of the page either. If you are going to have it down the bottom, have it as a secondary call to action. It just looks spammy having the same banner twice.
- Fix the "How often can you file bankruptcy/" text under the image of the court house
- The text looks spammy. There are way to many text links (one of which has poor anchor text of "ankruptcy discharge". I would have a clear navigational menu to these links in the right hand side where the Recent Questions section is. E.g "More Information". You need to break up the text more with relevant images. Also, add a space between the last sentence of a paragraph and the subheading below, this will give a little bit of whitespace and make it more readable.
- I'm not sure of the Ask an Attorney section. Ask an attorney what? About bankruptcy, about my drink driving offence? I don't think it's clear enough what you want people to do here.
Above all, test test test.
Try some of these A/B testing tools:
http://visualwebsiteoptimizer.com/
www.google.com/websiteoptimizer
Hope this helps!
-
My first, 10 second response - I don't know where I'm supposed to look.
(and I waited and clicked to a few other pages, hopefully it might help your bounce rate )
-
Phil, thanks for the feedback and taking the time, no offense taken at all. I am definitely going to incorporate some of these suggestions.
-
I'm only being so direct because you asked for a good ass kicking which makes me think you're great at receiving feedback :). Here are my unfiltered, stream-of-conscious thoughts:
- This site reeks of spam to me. I realize it's not (and it actually has good content), but my first thought was SPAM. As a user, I would've gone back to the search engines after just a few seconds.
- I think it looks like spam because the "Talk to a Local Bankruptcy Attorney" banner looks like an ad and breaks up the headline from the copy. Also, the caption has a typo (which is one of the first things I see) and the copy is riddled with links. Plus, the fact that comments aren't allowed makes me think that maybe an actual person didn't write this.
- What do you want someone to do after reading this? It's not clear to me. Even if this page perfectly answered my question, I don't think I'd click anywhere to go somewhere else on your site.
- To add legitimacy, I suggest adding a picture and bio for the author. Perhaps link to some of his other work?
- What's the point of the "Recent Questions" on the right? It seems to give no value to me as a user, and really contributes to the page looking cluttered and non-genuine.
Alright, I hope this helps!
-
Thanks. Traffic is national, and mostly search driven. We get about 25,000 monthly unique visitors to the site.
-
I think its worth mentioning that the side module merges with the content to much try making it blue.
Phone number + login + google plus needs to be reworked i would make that phone number big
And if you want people to actually read the content get rid of mist the links if you want people to talk to a local attorney try a better call to action
Also is the traffic local, national or international cause we get local traffic for legal stuff bouncing at about 40%
I would take each suggestion and do just 1 at a time & see if it helps
-
Thanks for the candid feedback. Good suggestions.
-
I felt a sense of immediate text overload upon visiting. I think you need to break up the copy in a more attractive way.
-
Agree, Call to action is not clear - also design is "blah" with no real thought for UX.
There are WAY to many links in content - thus making it look spammy and affecting readability
No Design formatting (or care taken) in the content making, it all run together and look like word vomit.
Picture of the guy in right hand corner is a bad pic, off center ect (does not instill the fact that you care or give me trust you are reputable)
You said kick it in the A&*
-
Maybe its just because once you have read that page, the user doesn't feel the need to go any further and clicks off?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to analysis Product List position in Analytic for 2nd Page Clicks?
Hi All, While implementing Product list position when user move to 2nd page then position again start from 1st position so how I will know in google analytic that 1st Position clicked from 1st page, 2nd page, 3rd page etc and same way how do i know if page is sorted with highest or lowest price? I am talking about given below position. dataLayer.push({ 'ecommerce':{ 'currencyCode':'EUR', // Local currency is optional. 'impressions':[ { 'name':'Triblend Android T-Shirt', // Name or ID is required. 'id':'12345', 'price':'15.25', 'brand':'Google', 'category':'Apparel', 'variant':'Gray', 'list':'Search Results', 'position':1 }, Regards, Mitesh
Reporting & Analytics | | Arnold30 -
Why don't i have a page rank for charlesvapor.com
www.charlesvapor.com has been up for 5 months and the seo work is completed; i do not have page ranking foir this site and i want to know a little about why; is their any help figuring it out?
Reporting & Analytics | | prostene13590 -
Page Name Tracking - Without UTM links
Hello, Our current site is fully html with no cms. We're moving to a newer version today with a typo 3 cms. My one worry is as follows; On some pages an internal link opens a jquery lightbox, inside the lightbox will be a video or download link. I cannot simply add a standard event url like I wanted to (utm_ link) as the pages are linked via the cms pointing to different pages, not the url's. We really need the following appearing in Analytics, whether its an event or landing page; The click of the light-box link The click of the video OR download link inside the lightbox. I would really, really appreciate any help on this as the new website is going live today, regardless whether this has been resolved. Thank you very much in advance of any replies. twY8s8B.jpg
Reporting & Analytics | | Whittie0 -
When analysing my inbound anchor text am I using by page or site?
When checking to see my anchor text profile to make sure it's not too dense with the same phrases, should I be measuring against my whole site or page specific? eg if i have 100 links across my site and 20 are for the same phrase this is 20%, but if the same 20 phrases are to one page and that page has 40 links this is 55% Many thanks Ash
Reporting & Analytics | | AshShep10 -
Webmaster Tools Indexed pages vs. Sitemap?
Looking at Google Webmaster Tools and I'm noticing a few things, most sites I look at the number of indexed pages in the sitemaps report is usually less than 100% (i.e. something like 122 indexed out of 134 submitted or something) and the number of indexed pages in the indexed status report is usually higher. So for example, one site says over 1000 pages indexed in the indexed status report but the sitemap says something like 122 indexed. My question: Is the sitemap report always a subset of the URLs submitted in the sitemap? Will the number of pages indexed there always be lower than or equal to the URLs referenced in the sitemap? Also, if there is a big disparity between the sitemap submitted URLs and the indexed URLs (like 10x) is that concerning to anyone else?
Reporting & Analytics | | IrvCo_Interactive1 -
SERPS showing wrong page
Hi there, searching Google UK for the term 'wireless alarms' returns the following page at position 39'ish - http://www.compoundsecurity.co.uk/security-information/gsm-gprs-alarm-systems The page that should be returned for that search is - http://www.compoundsecurity.co.uk/security-equipment The page being returned by Google at present is not optimised in any way for 'wireless alarms' but the page it should be showing is optimised for that term and the Moz grading tool agrees. The correct page also has a higher PA and 533 inbound links and the page being displayed has a lower PA and only 3 links. Could some kind soul tell me what i am doing wrong please? Thank you Si
Reporting & Analytics | | DaddySmurf0 -
Homepage on page 2 for site:domain
Hi all, today I noticed that our homepage is located on page 2 if you do the site:domain query. As far as I know, the site:domain results mirror the importance in the eyes of Google. Some time ago, our homepage was the first result. I have to say that we do not often have changing elements or new content on the homepage, it is more like a static page. But still the most linked to page on the domain... What conclusion can I come to? Is our homepage of lower importance to Google than some time ago? Is it a problem for SEO? As we backed down our advertisments, the traffic from branded keywords fell the last months - could this be an explanation? And, most important: do I have to worry? (Besides, the SEO-traffic is fine and growing..)
Reporting & Analytics | | accessKellyOCG0 -
Page Optimization score is An A but Rank is dropping
New to company in SEO and they wanted a page to rank high for certain term : knowledge management on this page: http://www.apqc.org/knowledge-management Ran SEO Moz optimizer and did suggested changes. Moved score to A and ranking was on google first page but now it's dropped considerably last 2 months as the bounce rate has gone through the roof. I'm at my wits end and don't want the higher ups on me for the drop. I'm not sure what to try next.
Reporting & Analytics | | inhouseninja0