What is my next step for SEO?
-
My SEOMoz trial is drawing to a close and I have spent the month doing a ton of cleanup on my sites to remove errors and warning and otherwise comply with the basics of what I need to do to help position them. What I need to do now is take the next step and move them "up the ladder."
SEOMoz looks good and I don't want this to sound like an ultimatum but I am also getting better at Google Analytics and their Webmaster tools. The question is, "Should I pay the money to SEOMoz or just work with google?" I am a very small shop with a very limited budget. Also, time is of the essence...I am prepared to continue my subscription if I can get an answer to the question: "What do I do next and how can SEOMoz help me where just knowing Google Analytics and Webmaster Tools can not?"
Thanks a ton in advance!
-
One of the most valuable things for me is the 'seo toolbar', I use this ALL THE TIME for checking blogs to guest post on - I use myblogguest and usually receive between 5-10 offers, when 2 offers are very similar I use the tool bar to make my decision.
When I do this for guest blogging I see very good results, sometimes a blog may look visually better but could have a DA/PA 18-23 against a blog that looks rubbish but has DA/PA 50-60, I would have never known this without the tool bar.
I also use it to work out roughly how much more work is involved to jump rankings by comparing my stats against ones above me in the results.
-
I always want to be empathetic to the fact that for a small business, $99/month is a serious expense. Put in your shoes, I'd be thinking about your usage of the following:
- Use of http://opensiteexplorer.org for link evaluations, identify opportunities, analyzing the competition, etc.
- Use of http://pro.seomoz.org/tools/keyword-difficulty for SERPs analysis, choosing keywords, doing research, etc.
- Use of http://seomoz.org/seo-toolbar for on-the-fly analysis
- Use of http://pro.seomoz.org/ to keep track of KPIs over time, watch your six on error/warnings, track rankings, track social account growth, etc.
- Use of PRO Perks, Q+A, the PRO webinars, etc
If you're using 2+ of these regularly, it's likely worth staying and examining whether you're getting value and keep coming back. If not, then probably wise to drop the service (and hopefully we'll earn back your business as we keep growing our value/tools/data/info and your business scales, too).
Hope that helps!
-
The question I would ask is how important is it for you to get your sites 'up that ladder' and what is your time worth? If the answer is very and more than $10/hr, then I would say keep SEOMoz. It sounds like you've spend quite a bit of time on on-site seo...where I would now focus some time on is using the competitive analysis within SEOmoz to fully understand why your competitors for each of your sites are further 'up the ladder' as you put it. Then work backwords from there....I've find that tool in particular to be a valuable time saver. Also the reports are very useful in tracking and sharing your progress. Just my .02.
-
First off it's a monthly fee of $99 so your not locked into a 12 month contract, if you decide in 2 months time it's not for you, you can just end the account.
But more to the point, do you feel using SEOmoz has earned your company $99 in the knowledge you have gained?
Personally if your into SEO or do it for a living then SEOmoz is a must, if you want to learn how to climb the rankings or have a problem then I cant think of a better place to get an accurate answer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Find 28 pages (status code 200) on MOZ Pro but 8 on Screaming Frog SEO Spider 11.3
Hi, Does anybody have an idea about this please? I am a newbie, so I am must be doing something wrong. The website: vtcservice-plus.com Thanks
Moz Pro | | ethan30000 -
WIX - problem with On-Page Optimization picking up SEO
Hi, I'm new to here so please be gentle!
Moz Pro | | sportinglists
I have a WIX site and had it for a few months. I have m own domain sportinglists.com and I am using MOZ to improve the SEO. Having read a few things it seems that I may struggle, given that I have a WIX site. I am playing around with a certain page, that will most likely be the most popular one on the site (fingers crossed), however when I run On-Page Optimization it fails to pick up the following things that I know I have added to the page; H1 (page title) - I added through the text options
Body text - I added paragraph text and
Image Alt - put in through the settings Is this because that it is made in WIX that this won't be picked up or is more likely my incompetency? Thanks0 -
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
Mobile SEO Rank Tracker - Hourly
Hello folks! Does anyone have a suggestion for a rank tracker that can track high-profile keywords, in mobile specifically, on an hourly basis? Thanks!
Moz Pro | | rvseo0 -
What do the dates refer to in seo moz reports
question is in the title - new trainee asked me and couldn't actually answer!
Moz Pro | | Highlandgael0 -
What Does the SEO Moz Crawler Take Into account?
I'm working on a page that has links from some decent pages pointing to it, but a lot of them are low-value blog comments. So I'm pretty sure that its Page Authority is higher than it should be, compared to where it's ranking. Does SEO moz take the type of link into account? i.e. if it's a footer link, blog comment, or forum signature link; this should carry less weight than a link in the content of the page itself, as it does with Google.
Moz Pro | | seanmccauley0 -
My domain has a * next to it i my dashboard what does this mean?
When two of my site appears in my Dashboard they have a * before them? e.g *my-debt.co.uk Whats does this mean?
Moz Pro | | BitsCube0 -
SEO PowerSuite - best kept SEO secret or just bullsh..?!?
I've come across a lot of SEO tools in the last 5-6 years. And there are many great tools out there! I don't believe in the one-tool-fits-all. Among the tools I make use of are Raven Tools and Searchmetrics (great audit and market analysis tool!), and the tools in here, of course. In my search for a better ranking report tool I came across Rank Tracker from SEO PowerSuite. That seems like a great tool in category with AWR; but I am not able tell so as I am not a power user. Well, here is where I am going: I then tested the rest of the PowerSuite and it seems as a great product. But searching for the tools in here, and nothing shows up. Silence. Also elsewhere in other serious places. Why is that? It is a collective secret, shhhh, don't tell 🙂. Or is it is just crap? I know they have a bad reputation in regard to prices and updates. What do you guys think?
Moz Pro | | Danni0